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  1. 1. Media Company Case Study Task 1 Understand the structureand ownership of the media sector Matthew Rogero
  2. 2. Apple Apple own themselves, it is an American Multinational corporation. It was founded by three people. Steve Jobs, Steve Wozniak and Ronald Wayne. They specialize in computer hardware, computer software. Apple make so much profit because they are one company. They don’t share their income with any other company. They main selling products are iPhone, iPad, iMac etc.
  3. 3. Who owns Apple? The owners of Apple are Steve Jobs, Steve Wozniak and Ronald Wayne. It was established in April 1, 1976 in Cupertino, California.
  4. 4. How is it organized? The company is vertically integrated company. Here is a table to explain it.
  5. 5. Competitors In recent years, it could be argued that most PC manufacturers were rivals to Apple, like Dell, Alienware, Gateway etc. but of course you can also factor in Microsoft as a rival to their Operating System (OS X/XP). But in recent years they have branched out considerably, into online media (iTunes, Mobile Me, iPhone) so you can factor in Napster and other legal music download sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike. Also, they rival in the server markets with HP, Sun, SGI and IBM with regards to High Performance Computing, Web serving, Centralised storage (which also brings further rivals like Brocade and Sanrad). Theres also networking, the Airport lines now rival Cisco, Net gear and alike. So, they now have a very diverse range of products, and there are many rivals that are fighting with Apple in those markets.
  6. 6. Customers Apple appeals to both male and females. With there products being very simple to use everyone would appeal to their products. ‘A survey of 24,000 people over the age of 18 in the U.S. from October to December found Mac owners tend to be younger, too, according to consumer data provider Over 41% of Mac owners were 34 years old or younger, compared with 32% for wireless laptop users and 23% for desktop owners, the study found’.
  7. 7. Controversy TOI Tech Heres a controversy Apple could have very much done without. Apple Maps, the companys home-grown map application developed to take on Google Maps in iOS devices, is facing scathing criticism from users for geopgraphical errors and missing information. While several users have taken to social media to express their discontent, rivals Nokia and Motorola have the seized the Apple Maps app fiasco as an opportunity to tout about their location services. However, this is not the first time that controversy is dogging an Apple device launch. The most valuable company in the world has seen its share of issues marring its product launches. Here are some of the major gaffes by Apple.
  8. 8. Bibliography Find at least 6 sources of your info - don’t use wikipedia Place the list in this order Surname, first name, title of book, website, date, place it was published, who it was published by