FlashInTO Preso
by MattRix
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This is a presentation I did at FlashInTO (http://flashinto.com) on October 27th, 2010. It covers the process of creating and marketing Trainyard, my iPhone game.
This is a presentation I did at FlashInTO (http://flashinto.com) on October 27th, 2010. It covers the process of creating and marketing Trainyard, my iPhone game.
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-Started working at Indusblue five years ago doing Flash development
-I’m here to talk about Trainyard, my iPhone game
-Why an iPhone guy at a Flash thing? CS5 packager. Not an iPhone person? It’d be similar with Android
-Mention that trailer is coming later
-The actual game isn’t really the point, it’s the journey
- Was gonna be on Kongregate or FlashGameLicense, originally called PaintTrain (NO show proto)
- Take the GO Train (lib ville), use commute to work. Puzzles were XML on Aspire One
- Cocos2D is like Flash API: display tree, tween system, texture loading etc
- Can use low level opengl if needed
- Wanted to make Trainyard, but first made quaddy, Finished but never released it
-Tons of scope creep and unexpected work. Kept making puzzles the whole time
-CTVOlympics was great, my first major iPhone project , but ate Jan and Feb
-It was fun to come back, usually it’s hard after a couple months away
-Used my flash and php skills to make solution sharing
-Awesome baby. Was given a month off from work, baby slept a lot
-Helped wife and finished off Trainyard
-Used facebook and all that
-Made $30/day for four months, decent part-time income
-Not a hit. I knew if I reached the masses, it could do much better
-I’m pretty sure Apple reads TouchArcade more than anything
-Saw similar games like Aqueduct + LandFormer get mentioned by TA and featured
-Did updates based on user feedback, and Retina because I had an iPhone 4
-Second spike was being mentioned in Italian blog ($100) about an update
-Chart showing the $3200 over four months
-The paid sales started following the free downloads
-Made $240 in one day, the most up to that point
-Like a lottery, but one where you work hard to buy ticket. Explain featured list.
-Explain the $240 spike, show where it is on the graph.
-Asked to beat Angry Birds, I knew I couldn’t beat Cut the Rope
-AMA means ask me anything. I got a lot of cool questions. Over 434 comments on Reddit
You have to reach people while they’re on their device
Most big sites aren’t as influential on the App Store as you’d think
Users should want to share the lite version for what it is, conversion is 1-2%
There is a ton of room for high-quality niche apps
//dell mini hackintosh ($400) vs macbook ($600) on craigslist //Talk bout AppFigures
//debate how much the featured mattered, it was climbing anyway because of Express