1. Making sure I understand the target audience.
My client believes that the target audience for my marketing campaign was not clear enough. As I
had the intended audience in mind but I never really put it on paper I decided to make it clearer and
Target audience one (twine game players/makers):
25-35 year olds
Target audience two (younger generation who like to party/socialize):
18-25 year olds
The main difference between the two audiences is that audience one will be more interested in how
the game was made and the more technical process of making the game, whereas audience two
would be attracted by the games content which appeals to the younger generation.
2. Emphasize humour.
As my game is quite humorous itself I have come up with the idea of how to show that more. What I
will do is post ‘Daily Humour’ jokes on the Facebook page as what’s new. Each day they will appear
on fan’s Facebook feed’s reminding them about the game, as the jokes would be game related. Such
as they would represent the characters in the game or what they could say/think.
3. Pub fliers with the QR code taking the audience to the actual game
An idea of fliers was put through by the client which I think is a really good idea as it has the QR
code, which takes you straight to the actual game. When people see the flier they would be thinking
what it is about. Also, if I put the game’s title ‘Get Some Booze’ people would be more interested as
they might get something by accessing the QR code. These fliers could be put in the flier sections
and near the entrance. Keeping the above in mind I made a rough draft of what it could look like. I
tried to keep the design minimal with only three colours:
The blue was used as it attracts the eye against the not so bright palette background.
4. Specify which night clubs and pubs I will promote my game in.
To be more specific I think it is a good idea of creating a map type of plan showing the different local
locations I will target. I will also pick out the ones that seem suitable for my target audience as they
are more likely to visit these places. Here’s the map I created:
All of these locations in Cambridge attract the younger generation due to cheaper prices and style of
music. The place that has the most suitable visitors for my marketing campaign is Revolution as you
get a lot of 18-25 year olds partying. Revolution would be a perfect place for the game’s stamp as it
uses the nightclub stamps which could be swapped for my designs on specific dates to attract the
audience to my game. The fliers would be perfect for Regal as they’ve got a special section for them
and you get people looking at them for interesting events etc. Beer mats would also fit in as it’s a
pub and my game’s mats would stand out due to the specific design.