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Basic stucture games
 

Basic stucture games

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    Basic stucture games Basic stucture games Presentation Transcript

    • GAMESINDUSTRYSTRUCTURE Developer Consumer Retailer Distributor Platform Publisher The people who make the game Responsible for the marketing and promotion of the game Sorts out the logistics and delivery of the game to retail and/or consumers The console/ machine/format you play your game on The ‘audience’ - or the people who buy the games. The outlet where consumers exchange money for the product FOR EXAMPLE: Big budget ‘Triple A’ game The developer is Infinity Ward - a studio owned by Activision. The distribution was handled by Activision- Blizzard Distribution. This means the publisher - Activision - is a VERTICALLY INTEGRATED COMPANY* *Definition: The integrating of successive stages in the production and marketing process under the ownership or control of a single management organization. Where the money goes For a game that costs £39.99 in the shops If they are independent it all depends on the deal with the Publisher - could £3 per game or 25% of what the publisher makes minus deductibles £12.00 (30%) goes to the Publisher £0.65 (2%) goes to the distributors £8.00 (20%) license fee goes to the platform owner (eg. Sony, Microsoft, Nintendo) £10.50 (27%) goes to the retailer Consumer pays £39.99 upfront in exchange for the game £7 (17.5% )goes in VAT £1.35 (4%) goes to cover Marketing (which is usually done by the Publisher) Look at the flow of cash to the right - the advantages of being a VERTICALLY INTEGRATED COMPANY is that company can have more control over the process from development to consumer and also take a larger share of the money NBThese percentages are averages - for each game the figures could be different depending on deals made, distribution methods, marketing strategies etc