Using the Internet for Social Change


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This slideshow presents a survey of affordable options for non-profit organizations to create solid communications and media. Several common resources are shared in the presentation. The slideshow was presented on January 28, 2010 at a Kansas City area food agency conference.

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Using the Internet for Social Change

  1. 1. Tech on a Budget Workshop Matt Quinn, IT Manager January 28, 2010
  2. 2. Tech on a Budget <ul><li>Agenda </li></ul><ul><ul><li>Purpose of this workshop is to introduce you to resources to advance your group’s cause </li></ul></ul><ul><ul><li>Align technology to your organization’s strategy, operations, and communications </li></ul></ul><ul><ul><li>Affordable technology options for your non-profit: </li></ul></ul><ul><ul><ul><li>Desktop Software & Shared Network Drive </li></ul></ul></ul><ul><ul><ul><li>Communications Tools – web sites, social networking </li></ul></ul></ul><ul><ul><ul><li>Donor management system </li></ul></ul></ul>
  3. 3. Desktop Software <ul><li>Nonprofits need affordable desktop software </li></ul><ul><ul><li>Desktop computer with Windows XP/Vista </li></ul></ul><ul><ul><ul><li>Browser: Mozilla Firefox with Ad Block Plus </li></ul></ul></ul><ul><ul><ul><li>Internet security software – Clamwin, Bitdefender </li></ul></ul></ul><ul><ul><li>Desktop software options: </li></ul></ul><ul><ul><ul><li> (free…always) </li></ul></ul></ul><ul><ul><ul><li>Microsoft Office (cheap for 501(c)3 on </li></ul></ul></ul><ul><ul><li>Graphics software options: </li></ul></ul><ul><ul><ul><li>GIMP2, Inkscape, Scribus (free…and open source) </li></ul></ul></ul><ul><ul><ul><li>Adobe Design CS4 (pricey) </li></ul></ul></ul>
  4. 4. Resources – Free Tech Stuff <ul><li>Free Software </li></ul><ul><ul><li> – Nonprofits with 501(c)3 status eligible for greatly reduced desktop software </li></ul></ul><ul><ul><li> – open source </li></ul></ul><ul><li>Free Hardware </li></ul><ul><ul><li>Computer Ministry offers FREE computers – Windows XP with OpenOffice, Network Adapter </li></ul></ul><ul><ul><li>Call Meridee Jordan, Coord of Community Life at 913-671-2375 or [email_address] </li></ul></ul>
  5. 5. Resources – More Free Stuff <ul><li>More Free Software – Food Pantry Operations </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Email - </li></ul></ul><ul><li>Free Experts – KC IT Professionals (3000+) </li></ul>
  6. 6. <ul><li>KC IT Professionals Philanthropy </li></ul><ul><ul><li>Group leverages the talent and generosity of a group of IT professionals to benefit non-profits </li></ul></ul><ul><ul><li>Allows local non-profits to do more with less </li></ul></ul><ul><ul><li>3000+ Kansas City area IT professionals </li></ul></ul>KC IT Professionals
  7. 7. <ul><li>Email KCITP2 – Send a brief e-mail introducing your organization and what you need. </li></ul><ul><li>Phone call – Give them 30 minutes of your time on the phone to discuss your situation. </li></ul><ul><li>Meeting – Share with them the best ways for them to help you meet your goals. </li></ul><ul><li>Review a detailed proposal for work. </li></ul>KC IT Professionals - Process
  8. 8. Shared Storage <ul><li>Nonprofits need to share key documents within your office and outside </li></ul><ul><ul><li>What’s required? </li></ul></ul><ul><ul><ul><li>Secured wireless or wired office network </li></ul></ul></ul><ul><ul><li>Technology options: </li></ul></ul><ul><ul><ul><li>WD MyBook World Edition ($200; Windows & Mac) </li></ul></ul></ul><ul><ul><ul><li>Google Docs (free) </li></ul></ul></ul><ul><ul><li>Considerations: Security and Backup </li></ul></ul>
  9. 9. <ul><li>Jumpstart your group’s communication! </li></ul><ul><li>Develop simple, consistent, clear methods of communicating with your members and supporters through “one-way” methods. </li></ul><ul><ul><li>Email Lists – Google Groups, Yahoo Groups </li></ul></ul><ul><ul><li>Web Events - Google Calendars </li></ul></ul><ul><ul><li>Web Sites </li></ul></ul><ul><li>How much time and money is involved? </li></ul>Basic Communication
  10. 10. Resources – Email <ul><li>Network for Good: “The Nonprofit Email Marketing Guide,” </li></ul><ul><li>“ One Page Guide to Google Groups E-mail,” one-page-guide-to-google-groups-e-mail-lists/ </li></ul>
  11. 11. <ul><li>Interactive, two-way communication enabling groups to engage supporters. </li></ul><ul><ul><li>Social Networks – Facebook, Twitter, MySpace </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>“ Here Comes Everybody” – don’t be afraid to try and fail </li></ul>New Communication
  12. 12. Examples – Social Media <ul><li>Twitter – for fundraising </li></ul><ul><ul><li> </li></ul></ul><ul><li>Facebook – advocacy, fundraising </li></ul><ul><ul><li>Causes </li></ul></ul><ul><ul><li>Facebook Birthdays </li></ul></ul><ul><li>Network for Good </li></ul><ul><ul><li>Clearinghouse allows groups to receive donations </li></ul></ul><ul><ul><li>Charity Badges - GO TO SITE </li></ul></ul>
  13. 13. Twitter- Harvesters
  14. 14. Facebook - HAIC
  15. 15. Resources – Social Media <ul><li>What is Facebook? “Facebook 101: Ten Things…” </li></ul><ul><li>What is Twitter? </li></ul><ul><li>The 3 E’s of Twitter </li></ul><ul><li>Blogging: An Introduction </li></ul>
  16. 16. Media <ul><li>Don’t wait for the news, make your own news! </li></ul><ul><li>Use Internet tools to publish and distribute your own story or information. </li></ul><ul><ul><li>Video sites – YouTube, others </li></ul></ul><ul><ul><li>Photo sites – Flickr, Picasa </li></ul></ul><ul><ul><li>Audio sites – Libsyn, iTunes </li></ul></ul><ul><ul><li>Press Releases – NowPublic, KC Star Press Central </li></ul></ul>
  17. 17. Media - YouTube <ul><li> </li></ul>
  18. 18. Media - Flickr <ul><li> </li></ul>
  19. 19. Build a Web Site <ul><li>Nonprofits that communicate with clients, financial donors, and volunteers need a web site to inform and engage . </li></ul><ul><ul><li>Develop a communication plan first. </li></ul></ul><ul><ul><li>Web site options: </li></ul></ul><ul><ul><ul><li>Build-your-own using DreamWeaver, FrontPage, or with Content Management System (Joomla, Drupal) </li></ul></ul></ul><ul><ul><ul><li>Web as a Service – Wild Apricot, Nonprofit Soapbox </li></ul></ul></ul><ul><ul><ul><li>Does your web site need to integrate with a Donor System to track financial donors and volunteers? </li></ul></ul></ul>
  20. 20. Steps to Build a Web Site <ul><li>1. Register Your Domain Name </li></ul><ul><li>2. Evaluate Your Needs </li></ul><ul><li>3. Pick a Web Development Tool or Service </li></ul><ul><li>4. Think About How You Will Integrate Your New Site with Your Existing Tools & Media </li></ul><ul><li>5. Recruit Web Experts, if Needed </li></ul>
  21. 21. Resources – Web Sites <ul><li>Tips for Designing (or Redesigning) a Nonprofit Web Site http:// </li></ul><ul><li>A Nonprofit’s Guide to Building Simple, Low-Cost Websites </li></ul><ul><li>Idealware: Comparing Lower-Cost Online Integrated Apps </li></ul>
  22. 22. Donor Management System <ul><li>Nonprofits that solicit from individuals, corporations, and foundations need software to manage donors & volunteers </li></ul><ul><ul><li>Some nonprofits want to manage all communication with their “constituents” </li></ul></ul><ul><ul><li>Follow a guide for selecting a donor management system: </li></ul></ul><ul><ul><ul><li>Start with an assessment of your organization </li></ul></ul></ul><ul><ul><ul><li>Work with an expert! </li></ul></ul></ul>
  23. 23. Resources – Donors <ul><li>NPower Seattle “Selecting Donor Management Software” - selecting-donor-management-software </li></ul><ul><li>Idealware “A Consumers Guide to Low Cost Donor Management Systems” - </li></ul>
  24. 24. Questions? <ul><li>Matt Quinn </li></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul>