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Using the Internet for Social Change

Using the Internet for Social Change



This slideshow presents a survey of affordable options for non-profit organizations to create solid communications and media. Several common resources are shared in the presentation. The slideshow was ...

This slideshow presents a survey of affordable options for non-profit organizations to create solid communications and media. Several common resources are shared in the presentation. The slideshow was presented on January 28, 2010 at a Kansas City area food agency conference.



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    Using the Internet for Social Change Using the Internet for Social Change Presentation Transcript

    • Tech on a Budget Workshop Matt Quinn, IT Manager January 28, 2010
    • Tech on a Budget
      • Agenda
        • Purpose of this workshop is to introduce you to resources to advance your group’s cause
        • Align technology to your organization’s strategy, operations, and communications
        • Affordable technology options for your non-profit:
          • Desktop Software & Shared Network Drive
          • Communications Tools – web sites, social networking
          • Donor management system
    • Desktop Software
      • Nonprofits need affordable desktop software
        • Desktop computer with Windows XP/Vista
          • Browser: Mozilla Firefox with Ad Block Plus
          • Internet security software – Clamwin, Bitdefender
        • Desktop software options:
          • OpenOffice.org (free…always)
          • Microsoft Office (cheap for 501(c)3 on techsoup.org)
        • Graphics software options:
          • GIMP2, Inkscape, Scribus (free…and open source)
          • Adobe Design CS4 (pricey)
    • Resources – Free Tech Stuff
      • Free Software
        • Techsoup.org – Nonprofits with 501(c)3 status eligible for greatly reduced desktop software
        • SourceForge.net – open source
      • Free Hardware
        • Computer Ministry offers FREE computers – Windows XP with OpenOffice, Network Adapter
        • Call Meridee Jordan, Coord of Community Life at 913-671-2375 or [email_address]
    • Resources – More Free Stuff
      • More Free Software – Food Pantry Operations
        • http://webpages.charter.net/bobalston/nonprofit_food_pantry.htm
        • Email - BobAlston9@yahoo.com
      • Free Experts – KC IT Professionals (3000+) http://www.linkedin.com/groups?home=&gid=56696&trk=anet_ug_hm
      • KC IT Professionals Philanthropy
        • Group leverages the talent and generosity of a group of IT professionals to benefit non-profits
        • Allows local non-profits to do more with less
        • 3000+ Kansas City area IT professionals
      KC IT Professionals
      • Email KCITP2 – Send a brief e-mail introducing your organization and what you need.
      • Phone call – Give them 30 minutes of your time on the phone to discuss your situation.
      • Meeting – Share with them the best ways for them to help you meet your goals.
      • Review a detailed proposal for work.
      KC IT Professionals - Process
    • Shared Storage
      • Nonprofits need to share key documents within your office and outside
        • What’s required?
          • Secured wireless or wired office network
        • Technology options:
          • WD MyBook World Edition ($200; Windows & Mac)
          • Google Docs (free)
        • Considerations: Security and Backup
      • Jumpstart your group’s communication!
      • Develop simple, consistent, clear methods of communicating with your members and supporters through “one-way” methods.
        • Email Lists – Google Groups, Yahoo Groups
        • Web Events - Google Calendars
        • Web Sites
      • How much time and money is involved?
      Basic Communication
    • Resources – Email
      • Network for Good: “The Nonprofit Email Marketing Guide,” http://www.fundraising123.org/files/Nonprofit-Email-Marketing-Guide.pdf
      • “ One Page Guide to Google Groups E-mail,” http://www.timdavies.org.uk/2009/06/09/ one-page-guide-to-google-groups-e-mail-lists/
      • Interactive, two-way communication enabling groups to engage supporters.
        • Social Networks – Facebook, Twitter, MySpace
        • Blogs
      • “ Here Comes Everybody” – don’t be afraid to try and fail
      New Communication
    • Examples – Social Media
      • Twitter – for fundraising
        • Tweetsgiving.org
      • Facebook – advocacy, fundraising
        • Causes
        • Facebook Birthdays
      • Network for Good
        • Clearinghouse allows groups to receive donations
        • Charity Badges - GO TO SITE
    • Twitter- Harvesters
    • Facebook - HAIC
    • Resources – Social Media
      • What is Facebook? “Facebook 101: Ten Things…” http://www.infotoday.com/it/mar08/Krivak.shtml
      • What is Twitter? http://jenuinejen.com/2008/04/29/twitter-for-dummies/
      • The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
      • Blogging: An Introduction http://www.learnnc.org/lp/pages/730
    • Media
      • Don’t wait for the news, make your own news!
      • Use Internet tools to publish and distribute your own story or information.
        • Video sites – YouTube, others
        • Photo sites – Flickr, Picasa
        • Audio sites – Libsyn, iTunes
        • Press Releases – NowPublic, KC Star Press Central
    • Media - YouTube
      • http://www.youtube.com/harvesterskc
    • Media - Flickr
      • http://flickr.com/photos/austinfoodbank
    • Build a Web Site
      • Nonprofits that communicate with clients, financial donors, and volunteers need a web site to inform and engage .
        • Develop a communication plan first.
        • Web site options:
          • Build-your-own using DreamWeaver, FrontPage, or with Content Management System (Joomla, Drupal)
          • Web as a Service – Wild Apricot, Nonprofit Soapbox
          • Does your web site need to integrate with a Donor System to track financial donors and volunteers?
    • Steps to Build a Web Site
      • 1. Register Your Domain Name
      • 2. Evaluate Your Needs
      • 3. Pick a Web Development Tool or Service
      • 4. Think About How You Will Integrate Your New Site with Your Existing Tools & Media
      • 5. Recruit Web Experts, if Needed
    • Resources – Web Sites
      • Tips for Designing (or Redesigning) a Nonprofit Web Site http:// www.techsoup.org/learningcenter/webbuilding/page11822.cfm
      • A Nonprofit’s Guide to Building Simple, Low-Cost Websites http://www.techsoup.org/learningcenter/webbuilding/page11890.cfm
      • Idealware: Comparing Lower-Cost Online Integrated Apps http://www.idealware.org/articles/low_cost_integrated.php
    • Donor Management System
      • Nonprofits that solicit from individuals, corporations, and foundations need software to manage donors & volunteers
        • Some nonprofits want to manage all communication with their “constituents”
        • Follow a guide for selecting a donor management system:
          • Start with an assessment of your organization
          • Work with an expert!
    • Resources – Donors
      • NPower Seattle “Selecting Donor Management Software” - http://www.npowerseattle.org/resources/ selecting-donor-management-software
      • Idealware “A Consumers Guide to Low Cost Donor Management Systems” - http://www.idealware.org/low_cost_donor/download.php
    • Questions?
      • Matt Quinn
        • Twitter: twitter.com/jmq0004
        • Facebook: facebook.com/jmq0004
        • Blog: http://foundationjournal.blogspot.com