Session #2 - Using the Internet for Social Change


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This slideshow provides a survey of Internet tools available to build an organization or a cause. E-mail lists and web sites represent the first generation of web resources. Learn how to quickly and cheaply set up the second generation tools for your organization. These tools include Twitter and Facebook, as well as blogs, video-sharing and photo-sharing sites. Empower your organization's supporters by giving them the means to participate online. Matt is a technology manager at Harvesters food bank in Kansas City and an activist working on social justice issues.

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Session #2 - Using the Internet for Social Change

  2. 2. AGENDA FOR COURSE <ul><li>Session #1 – we covered: </li></ul><ul><ul><li>Survey Resources to Strengthen Your Group’s Cause </li></ul></ul><ul><ul><ul><li>Free Software, Hardware, Experts </li></ul></ul></ul><ul><ul><ul><li>Basic Communications Tools </li></ul></ul></ul><ul><ul><li>Showcase Tools and New Media to Help Your Organization’s Communications </li></ul></ul><ul><ul><ul><li>New Communications Tools </li></ul></ul></ul>
  3. 3. AGENDA FOR COURSE <ul><li>Session #2 – Purpose of This Session: </li></ul><ul><ul><li>Affordable options for non-profits: </li></ul></ul><ul><ul><ul><li>Other Media – Photos, Videos, Audio, etc. </li></ul></ul></ul><ul><ul><li>Showcase Successful (and Unsuccessful ) Social Media Efforts </li></ul></ul><ul><ul><ul><li>Fundraising, Events, and Campaigns </li></ul></ul></ul><ul><ul><li>Time Permits? </li></ul></ul><ul><ul><ul><li>WCM & Donor Management Systems </li></ul></ul></ul>
  4. 4. MORE FUNDRAISING OPTIONS <ul><li>Network for Good </li></ul><ul><ul><li>Allows groups to create - Charity Badges </li></ul></ul>
  5. 5. MEDIA <ul><li>Don’t wait for the news, make your own news! </li></ul><ul><li>Use Internet tools to publish and distribute your own story or information. </li></ul><ul><ul><li>Video sites – YouTube, others </li></ul></ul><ul><ul><li>Photo sites – Flickr, Picasa </li></ul></ul><ul><ul><li>Audio sites – Libsyn, iTunes </li></ul></ul><ul><ul><li>Press Releases – NowPublic, KC Star Press Central, Free Press Release </li></ul></ul>
  6. 6. MEDIA - YOUTUBE <ul><li>YouTube – Allows groups to create a channel to publish videos </li></ul><ul><ul><li>Gain followers and advocate for your cause through subscriptions </li></ul></ul><ul><ul><li>Seek feedback, collaborate with other like non-profits or causes </li></ul></ul><ul><ul><li>“ Keep it Fresh” and share links </li></ul></ul>
  7. 7. MEDIA - YOUTUBE <ul><li>Non-Profit Program provides branding options - </li></ul><ul><ul><li>Seek assistance from YouTube Video Volunteers to create a video for your group </li></ul></ul><ul><ul><li>Spotlight is on Health Organizations </li></ul></ul>
  8. 8. MEDIA - YOUTUBE <ul><li> </li></ul>
  9. 9. MEDIA - FLICKR <ul><li>Flickr for Groups </li></ul><ul><ul><li>Invite people to subscribe to your group to learn more about your groups </li></ul></ul><ul><ul><li>Allows subscribers to submit photos, videos, and comments </li></ul></ul>
  10. 10. MEDIA - FLICKR <ul><li>Flickr for “Good” </li></ul><ul><ul><li>Available to Non-Profits from </li></ul></ul><ul><ul><li>Provides “Pro” Account – for Free </li></ul></ul><ul><ul><li>Use Flickr for Outreach and Community Building </li></ul></ul>
  11. 11. MEDIA - FLICKR <ul><li> </li></ul>
  12. 12. MEDIA - FLICKR <ul><li> </li></ul>
  13. 13. MEDIA - PODCASTS <ul><li> </li></ul>
  14. 14. SELF-PUBLISHING <ul><li>Some sites allow groups to submit News Stories and Press Releases </li></ul><ul><ul><li>KC Star Press Central (local) </li></ul></ul><ul><ul><li> (local) </li></ul></ul><ul><ul><li>Digg – You publish stories; others vote! </li></ul></ul><ul><ul><li>NowPublic – Publicity site </li></ul></ul><ul><ul><li> </li></ul></ul>
  15. 15. THE PIXEL PROJECT <ul><li>Group dedicated to ending Violence Against Women </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Idea kernel from founder – personal stories from family </li></ul></ul><ul><ul><li>Goals use “triple bottomline” – raising funds, raising awareness, raising hours of volunteer work </li></ul></ul><ul><ul><li>Raiser $1 million for WAO, NCADV </li></ul></ul>
  16. 16. THE PIXEL PROJECT <ul><li>Group map </li></ul>
  17. 17. EPA’S “PICK 5” <ul><li>Simple Approach to Get Action </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Commit to Action </li></ul></ul><ul><ul><li>Share with Flickr, Facebook, Twitter </li></ul></ul><ul><ul><li>Get Involved (larger commitment, more resources) </li></ul></ul>
  18. 18. EPA’S “PICK 5” <ul><li>Group map </li></ul>
  19. 19. BUILD A WEB SITE <ul><li>Nonprofits that communicate with clients, financial donors, and volunteers need a web site to inform and engage . </li></ul><ul><ul><li>Develop a communication plan first. </li></ul></ul><ul><ul><li>Web site options: </li></ul></ul><ul><ul><ul><li>Build-your-own using DreamWeaver, FrontPage, or with Content Management System (Joomla, Drupal) </li></ul></ul></ul><ul><ul><ul><li>Web as a Service – Wild Apricot, Nonprofit Soapbox </li></ul></ul></ul><ul><ul><ul><li>Does your web site need to integrate with a Donor System to track financial donors and volunteers? </li></ul></ul></ul>
  20. 20. BUILD A WEB SITE <ul><li>1. Recruit Web Experts, if Needed </li></ul><ul><li>2. Evaluate Your Needs </li></ul><ul><li>3. Register Your Domain Name </li></ul><ul><li>4. Pick a Web Development Tool or Service </li></ul><ul><li>5. Think About How You Will Integrate Your New Site with Your Existing Tools & Media </li></ul>
  21. 21. 5 MISTAKES OF NON-PROFIT WEB SITES <ul><li>1. Hidden Donate Button </li></ul><ul><li>2. Organization by Org Chart </li></ul><ul><li>3. Death by Scroll </li></ul><ul><li>4. The NASCAR Effect </li></ul><ul><li>5. Content Rot </li></ul><ul><li>-- from Blackbaud </li></ul>
  22. 22. WHAT WORKS WELL <ul><li>Capital Area Food Bank </li></ul><ul><ul><li> </li></ul></ul>
  23. 23. RESOURCES <ul><li>Tips for Designing (or Redesigning) a Nonprofit Web Site http:// </li></ul><ul><li>A Nonprofit’s Guide to Building Simple, Low-Cost Websites </li></ul><ul><li>Idealware: Comparing Lower-Cost Online Integrated Apps </li></ul>
  24. 24. DONOR MANAGEMENT <ul><li>Nonprofits that solicit from individuals, corporations, and foundations need software to manage donors & volunteers </li></ul><ul><ul><li>Some nonprofits want to manage all communication with their “constituents” </li></ul></ul><ul><ul><li>Follow a guide for selecting a donor management system: </li></ul></ul><ul><ul><ul><li>Start with an assessment of your organization </li></ul></ul></ul><ul><ul><ul><li>Work with an expert! </li></ul></ul></ul>
  25. 25. CIVICRM <ul><li>Non-Profits that use CiviCRM </li></ul><ul><ul><li>The Conservation Fund CASE STUDY </li></ul></ul><ul><ul><li>Upstream Public Health CASE STUDY </li></ul></ul><ul><ul><li>YMCA - Greater Triangle CASE STUDY </li></ul></ul><ul><ul><li>Dayton Visual Arts Center CASE STUDY </li></ul></ul>
  27. 27. CIVICRM – THE CONSERVATION FUND <ul><li>The Conservation Fund web network, includes 7 program sites, 10 CiviCRM contribution types/pages. </li></ul><ul><ul><li>Donations taken online can be one time or recurring. </li></ul></ul><ul><ul><li>All donations are processed through a custom built payment processor which uses PayJunction ( as the online merchant. </li></ul></ul><ul><ul><li>CiviCRM profile address data is integrated with Drupal's Ecommerce store during the checkout and billing process. </li></ul></ul><ul><li>Tech Partner: Phase2 Technology </li></ul>
  29. 29. CIVICRM – BIONEERS <ul><li>Bioneers is a forum for connecting the environment, health, and social justice. Weekly radio program on KKFI 90.1 (KCMO) </li></ul><ul><li>Manage 70K contacts, accept donations, 2100 memberships, and integrate with their custom conference registration application </li></ul>
  30. 30. CIVICRM –YWCA
  31. 31. CIVICRM – YWCA <ul><li>YWCA using CiviCRM as an internal database with no external/client access. They like: </li></ul><ul><ul><li>Excellent client (contact) management functionality </li></ul></ul><ul><ul><li>Extensive admin function for custom data field management, user and site management </li></ul></ul><ul><ul><li>Handle membership and contribution tracking </li></ul></ul><ul><ul><li>Case management functionality for client services </li></ul></ul><ul><ul><li>Built-in advanced search capabilities (including the Search Builder query tool) </li></ul></ul><ul><li>Project Approach: Volunteer team </li></ul>
  32. 32. CIVICRM –DVAC
  33. 33. CIVICRM – DVAC <ul><li>Dayton Visual Arts Center uses CiviCRM to membership management </li></ul><ul><ul><li>Uses CiviMember module </li></ul></ul><ul><ul><li>Runs site on Drupal site </li></ul></ul>
  34. 34. RESOURCES – DONORS <ul><li>NPower Seattle “Selecting Donor Management Software” - </li></ul><ul><li>Idealware “A Consumers Guide to Low Cost Donor Management Systems” - download.php </li></ul>
  35. 35. QUESTIONS? <ul><li>Matt Quinn </li></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul>