Session #1 - Using the Internet for Social Change


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This slideshow provides a survey of Internet tools available to build an organization or a cause. E-mail lists and web sites represent the first generation of web resources. Learn how to quickly and cheaply set up the second generation tools for your organization. These tools include Twitter and Facebook, as well as blogs, video-sharing and photo-sharing sites. Empower your organization's supporters by giving them the means to participate online. Matt is a technology manager at Harvesters food bank in Kansas City and an activist working on social justice issues.

Sign up for this course (id #2108A) on the Communiversity web site Costs for the two sessions is $14. The costs go to sustain the Communiversity network

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Session #1 - Using the Internet for Social Change

  2. 2. AGENDA FOR COURSE <ul><li>Session #1 – purpose of this session: </li></ul><ul><ul><li>Survey Resources to Strengthen Your Group’s Cause </li></ul></ul><ul><ul><ul><li>Free Software, Hardware, Experts </li></ul></ul></ul><ul><ul><ul><li>Basic Communications Tools </li></ul></ul></ul><ul><ul><li>Showcase Tools and New Media to Help Your Organization’s Communications </li></ul></ul><ul><ul><ul><li>New Communications Tools </li></ul></ul></ul>
  3. 3. AGENDA FOR COURSE <ul><li>Session #2 – purpose of this session: </li></ul><ul><ul><li>Showcase Successful (and Unsuccessful ) Social Media Efforts </li></ul></ul><ul><ul><ul><li>Fundraising, Events, and Campaigns </li></ul></ul></ul><ul><ul><li>Affordable options for non-profits: </li></ul></ul><ul><ul><ul><li>Other Media – Photos, Videos, Audio, etc. </li></ul></ul></ul><ul><ul><ul><li>Web Content Management </li></ul></ul></ul><ul><ul><ul><li>Donor Management Systems </li></ul></ul></ul>
  4. 4. DESKTOP SOFTWARE <ul><li>Nonprofits need affordable desktop software </li></ul><ul><ul><li>Desktop computer with Windows XP/Vista </li></ul></ul><ul><ul><ul><li>Browser: Mozilla Firefox with Ad Block Plus </li></ul></ul></ul><ul><ul><ul><li>Internet security software – Clamwin, Bitdefender </li></ul></ul></ul><ul><ul><li>Desktop software options: </li></ul></ul><ul><ul><ul><li> (free…always) </li></ul></ul></ul><ul><ul><ul><li>Microsoft Office (cheap for 501(c)3 on </li></ul></ul></ul><ul><ul><li>Graphics software options: </li></ul></ul><ul><ul><ul><li>GIMP2, Inkscape, Scribus (free…and open source) </li></ul></ul></ul><ul><ul><ul><li>Adobe Design CS4 (pricey) </li></ul></ul></ul>
  5. 5. RESOURCES – FREE STUFF <ul><li>Free Software </li></ul><ul><ul><li> – Nonprofits with 501(c)3 status eligible for greatly reduced desktop software </li></ul></ul><ul><ul><li> – open source </li></ul></ul><ul><li>Free Hardware </li></ul><ul><ul><li>Village Computer Ministry offers FREE computers. Call Stacy Fischer at 913-671-2334 or write </li></ul></ul>
  6. 6. RESOURCES – MORE STUFF <ul><li>More Free Software – Food Pantry Operations </li></ul><ul><ul><li>Email - </li></ul></ul><ul><li>Free Experts – KC IT (3000 members) </li></ul>
  7. 7. EXPERTS <ul><li>KC IT Professionals Philanthropy </li></ul><ul><ul><li>Group leverages the talent and generosity of a group of IT professionals to benefit non-profits </li></ul></ul><ul><ul><li>Allows local non-profits to do more with less </li></ul></ul><ul><ul><li>3000+ Kansas City area IT professionals </li></ul></ul>
  8. 8. KC IT PROS -- PROCESS <ul><li>Send Email – Send a brief e-mail introducing your organization and what you need to Mike Gelphman - [email_address] </li></ul><ul><li>Phone call – Give them 30 minutes of your time to discuss your situation. </li></ul><ul><li>Meeting – Share with them the best ways to meet your goals. </li></ul><ul><li>Review a detailed proposal for work. </li></ul>
  9. 9. STORAGE <ul><li>Nonprofits need to share key documents within your office and outside </li></ul><ul><ul><li>What’s required? </li></ul></ul><ul><ul><ul><li>Secured wireless or wired office network </li></ul></ul></ul><ul><ul><li>Technology options: </li></ul></ul><ul><ul><ul><li>Google Docs (free) </li></ul></ul></ul><ul><ul><ul><li>WD MyBook World Edition ($200; Windows & Mac) </li></ul></ul></ul><ul><ul><li>Security, Privacy and Backup </li></ul></ul>
  10. 10. BASIC COMMUNICATION <ul><li>Jumpstart your group’s communication! </li></ul><ul><li>Develop simple, consistent, clear methods of communicating with your members and supporters through “one-way” methods. </li></ul><ul><ul><li>Email Lists – Google Groups, Yahoo Groups </li></ul></ul><ul><ul><li>Web Events - Google Calendars </li></ul></ul><ul><ul><li>Web Sites </li></ul></ul><ul><li>How much time and money is involved? </li></ul>
  11. 11. BASIC - LISTS <ul><li>Google Groups provide Listserv function </li></ul><ul><li>Others: Yahoo Groups, MSN Live </li></ul>
  12. 12. CALENDARS <ul><li>Google Calendars – Simple Tool to Create Events and Link to Web Site </li></ul><ul><li>Meetups – Create Community on a Topic with Focus on In-Person Meetings </li></ul>
  13. 13. RESOURCES – EMAIL <ul><li>“ One Page Guide to Google Groups E-mail,” </li></ul>
  14. 14. EMAIL - THE NEXT LEVEL <ul><li>5 Steps for a Successful Campaign </li></ul><ul><ul><li>Get an email newsletter service provider </li></ul></ul><ul><ul><li>Get your current mailing list into shape </li></ul></ul><ul><ul><li>Make it easy for people to subscribe </li></ul></ul><ul><ul><li>Create an editorial calendar </li></ul></ul><ul><ul><li>Write and design your email messages - always with your readers in mind. </li></ul></ul><ul><li>- from Network for Good </li></ul>
  15. 15. RESOURCES – EMAIL <ul><li>Network for Good: “The Nonprofit Email Marketing Guide” </li></ul><ul><ul><li> </li></ul></ul>
  16. 16. SOCIAL MEDIA <ul><li>Interactive, Two-way Communication Enabling Groups to Engage Supporters. </li></ul><ul><li>Using Social Media is different for groups – Get Action, Build Community! </li></ul><ul><li>Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.” </li></ul>
  17. 17. SOCIAL MEDIA <ul><li>4 Ways Social Media Helps Non-Profits </li></ul><ul><ul><li>Deepening Relationships and Engagement </li></ul></ul><ul><ul><li>Individuals & small groups are self-organizing around non-profit causes </li></ul></ul><ul><ul><li>Facilitating collaboration and crowd-sourcing </li></ul></ul><ul><ul><li>Social change behind the firewall </li></ul></ul><ul><li>-- From Mashable, The Social Media Guide </li></ul>
  18. 18. FACEBOOK <ul><li>Facebook - Groups or Fan Pages </li></ul><ul><ul><li>Allows Organization to Gain Support </li></ul></ul><ul><ul><li>Allow an organization to communicate through messages or updates </li></ul></ul><ul><ul><li>Set it up as open or “invitation only”– Keep Focused on Supporters (not you) </li></ul></ul><ul><ul><li>Some people do not use email; prefer to stay on Facebook </li></ul></ul>
  19. 19. <ul><li>4 Elements of a Successful Fan Page </li></ul><ul><ul><li>Connect all spaces to your web site </li></ul></ul><ul><ul><li>Create a Resource Fan Page that focuses on a particular sector or issue </li></ul></ul><ul><ul><li>Create contests that allow for action or participation through an offer </li></ul></ul><ul><ul><li>Empower Pre-Existing Fan Pages </li></ul></ul><ul><li>-- From Mashable, The Social Media Guide </li></ul>HOW TO SUCCEED
  20. 20. HAIC
  21. 21. CAUSES / BIRTHDAYS <ul><li>Facebook for Advocacy & Fundraising </li></ul><ul><ul><li>Causes and Birthdays </li></ul></ul>
  22. 22. TWITTER <ul><li>Using Twitter for Non-Profit Groups: </li></ul><ul><ul><li>New social media site; micro-blogging </li></ul></ul><ul><ul><li>3 E’s of Twitter - Engage, Educate, Entertain </li></ul></ul><ul><ul><li>Find innovative ways to increase support for your organization – like Tweetsgiving </li></ul></ul><ul><li>- from Old Media, New Tricks website </li></ul>
  23. 23. HARVESTERS
  24. 24. DONATIONS <ul><li>Twitter – for fundraising </li></ul><ul><ul><li> – November 26, 2010 </li></ul></ul><ul><ul><li> – March 25, 2010 </li></ul></ul>
  25. 25. MYSPACE <ul><li>MySpace for Groups: </li></ul><ul><ul><li>Allows Non-Profit groups to create a space that includes a message board </li></ul></ul><ul><ul><li>Allows supporters to increase awareness about your organization </li></ul></ul><ul><ul><li>Can post media to MySpace Group – photos, videos to site </li></ul></ul><ul><ul><li>Use Apps for fundraising </li></ul></ul>
  26. 26. MYSPACE <ul><li>5 Best Practices for Non-Profits </li></ul><ul><ul><li>Place Fundraising Widget </li></ul></ul><ul><ul><li>Link to your Organization’s Website </li></ul></ul><ul><ul><li>Thank Your Donors with Comments </li></ul></ul><ul><ul><li>Ask your MySpace friends to create a fundraising page to benefit your group </li></ul></ul><ul><ul><li>Put your donors in your top friends </li></ul></ul><ul><li>- from DIOSA </li></ul>
  27. 27. BLOGS <ul><li>Blogs for Groups: </li></ul><ul><ul><li>Allows Group Members and Supporters to Submit Blog Articles </li></ul></ul><ul><ul><li>Provides readers a way to submit comments on Blog Posts </li></ul></ul><ul><ul><li>Another way to build relationships with supporters by displaying personality and group demeanor </li></ul></ul>
  28. 28. BLOGS <ul><li>5 Reasons Why Blogging is Important </li></ul><ul><ul><li>Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook </li></ul></ul><ul><ul><li>Improve your search engine results </li></ul></ul><ul><ul><li>Build community around your mission </li></ul></ul><ul><ul><li>Grow your fans and followers on social networking sites </li></ul></ul><ul><ul><li>-- from Nonprofit Organizations (DIOSA) </li></ul></ul>
  29. 29. FUNDRAISING <ul><li> provides an organization an outlet to advocate for an issue </li></ul><ul><ul><li>Site bloggers write about an issue or problem and readers can “Take Action” </li></ul></ul><ul><ul><li>Allows groups to publicize their group and develop followers </li></ul></ul><ul><ul><li>Allows groups to raise funds </li></ul></ul>
  30. 30. CHANGE.ORG <ul><li>Getting Started on </li></ul><ul><ul><li>Brand your organization's profile on </li></ul></ul><ul><ul><li>Donate Button - Website, Facebook, etc. </li></ul></ul><ul><ul><li>Send &quot;Thank You&quot; to all your donors and fundraisers on </li></ul></ul><ul><ul><li>Ask your supporters to create a fundraising page for your organization </li></ul></ul>
  31. 31. CHANGE.ORG
  32. 32. RESOURCES – SOCIAL MEDIA <ul><li>Facebook Best Practices for Nonprofit Organizations – see DIOSA </li></ul><ul><li>The 3 E’s of Twitter </li></ul><ul><li>“ 75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA </li></ul><ul><li>“ Top Ten Best Practices for Nonprofit Admins” - see </li></ul>
  33. 33. QUESTIONS? <ul><li>Matt Quinn </li></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul>