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How to Use Social Networks to Support Your Group

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Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to …

Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to promote a for-profit business centered on alternative health. A couple in the class supported two non-profits, including Belton Days community events. I think some lightbulbs came on for participants. Here are the slides from the class...

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  • Social networks are centered around you, around your networkHow many are using Facebook, Twitter, MySpace for their nonprofit?How many blog?How many have a web site for your food program or agency?Twitter: microblogging – very simple, easier than FBFacebook – allows communicating with supportersSocial media – not merely “new comm” but allows for coordinated action, unlike trad mediaMySpace – focused on those following popular cultureLow cost, quick optionHow many are looking to start Facebook, Twitter or MySpace?How much time per week do you spend on your group’s account?How many followers, friends?
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • Provides communication methods similar to one-way email, but those that leverage an open setup get more interaction.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools Harvesters uses twitter for updates on events and activities, as well as important stories like the release of the nationwide Hunger Study
  • To build friends to support your cause in MySpace takes time. Heather Mansfield suggests start by sending 50-100 friend requests per day. After 5000 friends she no longer had to send out requests for her group Nonprofit Organizations.
  • These tips will help you with spread the word about your cause.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools YouTube and Flickr allow you or supporters to post storiesAudios sites sameThey are all free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • Transcript

    • 1. How to Use Social Networks to Support Your Group
      Matt Quinn
      CommuniversityAugust 5, 2010
    • 2. Agenda for Workshop
      Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs
      Techniques and tips for successful social networking
      Examples of successful social networkers at KKFI and other NPO’s
      How to use social networks to build a following for your group or cause
    • 3. Social Media
      Interactive, Two-way Communication Enabling Groups to Engage Supporters.
      Using Social Media is different for groups – Get Action, Build Community!
      Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
    • 4. 4 Ways to Help NPOs
      Deepening Relationships and Engagement
      Individuals & small groups are self-organizing around non-profit causes
      Facilitating collaboration and crowd-sourcing
      Social change behind the firewall
      -- From Mashable, The Social Media Guide
    • 5. Growth Ladder
      Step #1 – “Start Up” – listening; branding; connect with other sites; planning
      Step #2 – “Sharing” – establish partnerships
      Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action
    • 6. How do you “Listen”?
      Create Google Alert to search for what people are saying about your program
      Create TweetBeep alert to search for what people are saying in Twitter
      Follow Facebook, Twitter accounts
      Engage - Comment on Facebook followers
      Engage – Re-tweet, Reply Tweets
    • 7.
      • 4 times per day for 10 minutes on social media
      • 8. 3 times per day network with people
      • 9. 2 times per day share something from someone else like re-Tweet or share
      • 10. 1 time per day do something creative like blogging
      -- Guerilla Marketing for Non-Profits
      4 / 3 / 2 /1
    • 11. Facebook Pages
      Allows Organization to Gain Support
      Allow an organization to communicate through messages or updates
      Set it up as open or “invitation only”–Keep Focused on Supporters (not you)
      Some people do not use email; prefer to stay on Facebook
    • 12. 4 Elements of a Successful Fan Page
      Connect all spaces to your web site
      Create a Resource Fan Page that focuses on a particular sector or issue
      Create contests that allow for action or participation through an offer
      Mention Facebook during your program
      -- From Mashable, The Social Media Guide
      How to Succeed
    • 13. Facebook - HAIC
    • 14. Facebook - Causes
      Facebook – advocacy, fundraising
      Causes
      Facebook Birthdays
    • 15. Twitter
      Using Twitter for Non-Profit Groups:
      New social media site
      Micro-blogging
      3 E’s of Twitter - Engage, Educate, Entertain
      - from Old Media, New Tricks website
    • 16. 4 Tips to Succeed with Twitter
      Authenticity before marketing. Have personality. Build community.
      Be thankful. Reply and Retweet!
      Follow everyone who follows you if your goal is to have lots of followers.
      Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications
      How to Succeed
    • 17. KC Currents (KCUR)
    • 18. MySpace for Groups
      Allows Non-Profit groups to create a space that includes a message board
      Allows supporters to increase awareness about your organization
      Can post media to MySpace Group – photos, videos to site
      Use Apps for fundraising
    • 19. Best Practices
      Link to your Organization’s Website
      Thank Your Donors with Comments
      Ask your MySpace friends to create a fundraising page to benefit your group
      Put your donors in your top friends
      - from DIOSA
    • 20. Blogs for Groups
      Allows Group Members and Supporters to Submit Blog Articles
      Provides readers a way to submit comments on Blog Posts
      Another way to build relationships with supporters by displaying personality and group demeanor
    • 21. Blogs
      4 Reasons Why Blogging is Important
      Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook
      Improve your search engine results
      Build community around your mission
      Grow your fans and followers on social networking sites
      -- from Nonprofit Organizations
    • 22. Resources – Social Media
      Facebook Best Practices for Nonprofit Organizations – see DIOSA
      The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
      “75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA
      Here Comes Everybody by Clay Shirky
    • 23. Media
      Don’t wait for the news, make your own news!
      Use Internet tools to publish and distribute your own story or information.
      Video sites – YouTube, others
      Photo sites – Flickr, Picasa
      Audio sites – Libsyn, iTunes
      Press Releases – NowPublic, KC Star Press Central, Free Press Release
    • 24. Media - YouTube
      YouTube – Allows groups to create a channel to publish videos
      Gain followers and advocate for your cause through subscriptions
      Seek feedback, collaborate with other like non-profits or causes
      “Keep it Fresh” and share links
    • 25. Media - YouTube
      http://www.youtube.com/harvesterskc
    • 26. Media - Flickr
      Flickr for Groups
      Invite people to subscribe to your group to learn more about your groups
      Allows subscribers to submit photos, videos, and comments
    • 27. Media - Flickr
      Flickr for “Good”
      Available to Non-Profits from Techsoup.org
      Provides “Pro” Account – for Free
      Use Flickr for Outreach and Community Building
    • 28. Media - Flickr
      http://flickr.com/groups/facesofone
    • 29. Media - Podcasts
      http://tellsomebody.libsyn.com
    • 30. Self-Publishing
      Some sites allow groups to submit News Stories and Press Releases
      KC Star Press Central (local)
      Infozine.com (local)
      Digg – You publish stories; others vote!
      NowPublic – Publicity site
      Free-Press-Release.com
    • 31. Wednes. Mid-Day Medley
      Wednesdays – 10:00 am – 12 Noon
      Facebook – 1650 friends
      MySpace – 5000 friends
      YouTube Channel
      Twitter, Linked In
      Twice-a-week emails
    • 32. Mid-Day Medley - Facebook
    • 33. Mid-Day Medley - MySpace
      Group map
    • 34. Facebook - Community Radio
      KKFI 90.1 – Kansas City – 3,400
      KCUR 89.3 – Kansas City – 3,800
      KOPN 89.5 – Columbia, MO – 1,000
      WDHZ 88.1 – St. Louis, MO – 7,000
      KWMU 90.7 – St. Louis – 1,400
      WWOZ – New Orleans – 15,000
    • 35. Twitter - Community Radio
      KKFI 90.1 – @kkfi901fm – 60 followers
      KCUR 89.3 – @kcur – 1,500
      KCUR – @kccurrents – 577
      KCUR - @KCURuptodate - 370
      KWMU 90.7 – @stlpublicradio – 2,300
      WWOZ – @wwoz_neworleans – 2,600
    • 36. Questions?
      Matt Quinn
      Twitter: @jmq0004
      Facebook: facebook.com/jmq0004
      Blog: http://foundationjournal.blogspot.com

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