How to Use Social Networks to Support Your Group


Published on

Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to promote a for-profit business centered on alternative health. A couple in the class supported two non-profits, including Belton Days community events. I think some lightbulbs came on for participants. Here are the slides from the class...

Published in: Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Social networks are centered around you, around your networkHow many are using Facebook, Twitter, MySpace for their nonprofit?How many blog?How many have a web site for your food program or agency?Twitter: microblogging – very simple, easier than FBFacebook – allows communicating with supportersSocial media – not merely “new comm” but allows for coordinated action, unlike trad mediaMySpace – focused on those following popular cultureLow cost, quick optionHow many are looking to start Facebook, Twitter or MySpace?How much time per week do you spend on your group’s account?How many followers, friends?
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • Provides communication methods similar to one-way email, but those that leverage an open setup get more interaction.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools Harvesters uses twitter for updates on events and activities, as well as important stories like the release of the nationwide Hunger Study
  • To build friends to support your cause in MySpace takes time. Heather Mansfield suggests start by sending 50-100 friend requests per day. After 5000 friends she no longer had to send out requests for her group Nonprofit Organizations.
  • These tips will help you with spread the word about your cause.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools YouTube and Flickr allow you or supporters to post storiesAudios sites sameThey are all free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • How to Use Social Networks to Support Your Group

    1. 1. How to Use Social Networks to Support Your Group<br />Matt Quinn<br />CommuniversityAugust 5, 2010<br />
    2. 2. Agenda for Workshop<br />Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs<br />Techniques and tips for successful social networking<br />Examples of successful social networkers at KKFI and other NPO’s<br />How to use social networks to build a following for your group or cause<br />
    3. 3. Social Media<br />Interactive, Two-way Communication Enabling Groups to Engage Supporters.<br />Using Social Media is different for groups – Get Action, Build Community!<br />Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”<br />
    4. 4. 4 Ways to Help NPOs<br />Deepening Relationships and Engagement<br />Individuals & small groups are self-organizing around non-profit causes<br />Facilitating collaboration and crowd-sourcing<br />Social change behind the firewall<br />-- From Mashable, The Social Media Guide<br />
    5. 5. Growth Ladder<br />Step #1 – “Start Up” – listening; branding; connect with other sites; planning<br />Step #2 – “Sharing” – establish partnerships<br />Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action<br />
    6. 6. How do you “Listen”?<br />Create Google Alert to search for what people are saying about your program<br />Create TweetBeep alert to search for what people are saying in Twitter<br />Follow Facebook, Twitter accounts<br />Engage - Comment on Facebook followers<br />Engage – Re-tweet, Reply Tweets <br />
    7. 7. <ul><li>4 times per day for 10 minutes on social media
    8. 8. 3 times per day network with people
    9. 9. 2 times per day share something from someone else like re-Tweet or share
    10. 10. 1 time per day do something creative like blogging</li></ul>-- Guerilla Marketing for Non-Profits<br />4 / 3 / 2 /1<br />
    11. 11. Facebook Pages<br />Allows Organization to Gain Support<br />Allow an organization to communicate through messages or updates<br />Set it up as open or “invitation only”–Keep Focused on Supporters (not you)<br />Some people do not use email; prefer to stay on Facebook<br />
    12. 12. 4 Elements of a Successful Fan Page<br />Connect all spaces to your web site<br />Create a Resource Fan Page that focuses on a particular sector or issue<br />Create contests that allow for action or participation through an offer<br />Mention Facebook during your program<br />-- From Mashable, The Social Media Guide<br />How to Succeed<br />
    13. 13. Facebook - HAIC<br />
    14. 14. Facebook - Causes<br />Facebook – advocacy, fundraising<br />Causes<br />Facebook Birthdays<br />
    15. 15. Twitter<br />Using Twitter for Non-Profit Groups:<br />New social media site<br />Micro-blogging<br />3 E’s of Twitter - Engage, Educate, Entertain<br />- from Old Media, New Tricks website<br />
    16. 16. 4 Tips to Succeed with Twitter<br />Authenticity before marketing. Have personality. Build community.<br />Be thankful. Reply and Retweet! <br />Follow everyone who follows you if your goal is to have lots of followers.<br />Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications<br />How to Succeed<br />
    17. 17. KC Currents (KCUR)<br />
    18. 18. MySpace for Groups<br />Allows Non-Profit groups to create a space that includes a message board<br />Allows supporters to increase awareness about your organization<br />Can post media to MySpace Group – photos, videos to site<br />Use Apps for fundraising<br />
    19. 19. Best Practices<br />Link to your Organization’s Website<br />Thank Your Donors with Comments<br />Ask your MySpace friends to create a fundraising page to benefit your group<br />Put your donors in your top friends<br />- from DIOSA<br />
    20. 20. Blogs for Groups<br />Allows Group Members and Supporters to Submit Blog Articles<br />Provides readers a way to submit comments on Blog Posts<br />Another way to build relationships with supporters by displaying personality and group demeanor<br />
    21. 21. Blogs<br />4 Reasons Why Blogging is Important<br />Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook<br />Improve your search engine results<br />Build community around your mission<br />Grow your fans and followers on social networking sites<br />-- from Nonprofit Organizations<br />
    22. 22. Resources – Social Media<br />Facebook Best Practices for Nonprofit Organizations – see DIOSA<br />The 3 E’s of Twitter<br />“75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA<br />Here Comes Everybody by Clay Shirky<br />
    23. 23. Media<br />Don’t wait for the news, make your own news!<br />Use Internet tools to publish and distribute your own story or information.<br />Video sites – YouTube, others<br />Photo sites – Flickr, Picasa<br />Audio sites – Libsyn, iTunes<br />Press Releases – NowPublic, KC Star Press Central, Free Press Release<br />
    24. 24. Media - YouTube<br />YouTube – Allows groups to create a channel to publish videos<br />Gain followers and advocate for your cause through subscriptions<br />Seek feedback, collaborate with other like non-profits or causes<br />“Keep it Fresh” and share links<br />
    25. 25. Media - YouTube<br /><br />
    26. 26. Media - Flickr<br />Flickr for Groups<br />Invite people to subscribe to your group to learn more about your groups<br />Allows subscribers to submit photos, videos, and comments<br />
    27. 27. Media - Flickr<br />Flickr for “Good”<br />Available to Non-Profits from<br />Provides “Pro” Account – for Free<br />Use Flickr for Outreach and Community Building<br />
    28. 28. Media - Flickr<br /><br />
    29. 29. Media - Podcasts<br /><br />
    30. 30. Self-Publishing<br />Some sites allow groups to submit News Stories and Press Releases<br />KC Star Press Central (local)<br /> (local)<br />Digg – You publish stories; others vote!<br />NowPublic – Publicity site<br /><br />
    31. 31. Wednes. Mid-Day Medley<br />Wednesdays – 10:00 am – 12 Noon<br />Facebook – 1650 friends<br />MySpace – 5000 friends<br />YouTube Channel<br />Twitter, Linked In<br />Twice-a-week emails<br />
    32. 32. Mid-Day Medley - Facebook<br />
    33. 33. Mid-Day Medley - MySpace<br />Group map<br />
    34. 34. Facebook - Community Radio<br />KKFI 90.1 – Kansas City – 3,400<br />KCUR 89.3 – Kansas City – 3,800<br />KOPN 89.5 – Columbia, MO – 1,000<br />WDHZ 88.1 – St. Louis, MO – 7,000<br />KWMU 90.7 – St. Louis – 1,400<br />WWOZ – New Orleans – 15,000<br />
    35. 35. Twitter - Community Radio<br />KKFI 90.1 – @kkfi901fm – 60 followers<br />KCUR 89.3 – @kcur – 1,500<br />KCUR – @kccurrents – 577<br />KCUR - @KCURuptodate - 370<br />KWMU 90.7 – @stlpublicradio – 2,300<br />WWOZ – @wwoz_neworleans – 2,600<br />
    36. 36. Questions?<br />Matt Quinn<br />Twitter: @jmq0004<br />Facebook:<br />Blog:<br />