How to Use Social Networks to Support Your Group
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How to Use Social Networks to Support Your Group

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Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to ...

Just finished teaching "Using Social Networks for Your Group" Communiversity class -- always a good cross-section of people and causes at these classes. One woman was interested in using Facebook to promote a for-profit business centered on alternative health. A couple in the class supported two non-profits, including Belton Days community events. I think some lightbulbs came on for participants. Here are the slides from the class...

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  • Social networks are centered around you, around your networkHow many are using Facebook, Twitter, MySpace for their nonprofit?How many blog?How many have a web site for your food program or agency?Twitter: microblogging – very simple, easier than FBFacebook – allows communicating with supportersSocial media – not merely “new comm” but allows for coordinated action, unlike trad mediaMySpace – focused on those following popular cultureLow cost, quick optionHow many are looking to start Facebook, Twitter or MySpace?How much time per week do you spend on your group’s account?How many followers, friends?
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • Provides communication methods similar to one-way email, but those that leverage an open setup get more interaction.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools Harvesters uses twitter for updates on events and activities, as well as important stories like the release of the nationwide Hunger Study
  • To build friends to support your cause in MySpace takes time. Heather Mansfield suggests start by sending 50-100 friend requests per day. After 5000 friends she no longer had to send out requests for her group Nonprofit Organizations.
  • These tips will help you with spread the word about your cause.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools YouTube and Flickr allow you or supporters to post storiesAudios sites sameThey are all free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free

How to Use Social Networks to Support Your Group How to Use Social Networks to Support Your Group Presentation Transcript

  • How to Use Social Networks to Support Your Group
    Matt Quinn
    CommuniversityAugust 5, 2010
  • Agenda for Workshop
    Survey - Facebook, Twitter, MySpace, YouTube, Flickr, podcasting, blogs
    Techniques and tips for successful social networking
    Examples of successful social networkers at KKFI and other NPO’s
    How to use social networks to build a following for your group or cause
  • Social Media
    Interactive, Two-way Communication Enabling Groups to Engage Supporters.
    Using Social Media is different for groups – Get Action, Build Community!
    Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
  • 4 Ways to Help NPOs
    Deepening Relationships and Engagement
    Individuals & small groups are self-organizing around non-profit causes
    Facilitating collaboration and crowd-sourcing
    Social change behind the firewall
    -- From Mashable, The Social Media Guide
  • Growth Ladder
    Step #1 – “Start Up” – listening; branding; connect with other sites; planning
    Step #2 – “Sharing” – establish partnerships
    Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action
  • How do you “Listen”?
    Create Google Alert to search for what people are saying about your program
    Create TweetBeep alert to search for what people are saying in Twitter
    Follow Facebook, Twitter accounts
    Engage - Comment on Facebook followers
    Engage – Re-tweet, Reply Tweets
    • 4 times per day for 10 minutes on social media
    • 3 times per day network with people
    • 2 times per day share something from someone else like re-Tweet or share
    • 1 time per day do something creative like blogging
    -- Guerilla Marketing for Non-Profits
    4 / 3 / 2 /1
  • Facebook Pages
    Allows Organization to Gain Support
    Allow an organization to communicate through messages or updates
    Set it up as open or “invitation only”–Keep Focused on Supporters (not you)
    Some people do not use email; prefer to stay on Facebook
  • 4 Elements of a Successful Fan Page
    Connect all spaces to your web site
    Create a Resource Fan Page that focuses on a particular sector or issue
    Create contests that allow for action or participation through an offer
    Mention Facebook during your program
    -- From Mashable, The Social Media Guide
    How to Succeed
  • Facebook - HAIC
  • Facebook - Causes
    Facebook – advocacy, fundraising
    Causes
    Facebook Birthdays
  • Twitter
    Using Twitter for Non-Profit Groups:
    New social media site
    Micro-blogging
    3 E’s of Twitter - Engage, Educate, Entertain
    - from Old Media, New Tricks website
  • 4 Tips to Succeed with Twitter
    Authenticity before marketing. Have personality. Build community.
    Be thankful. Reply and Retweet!
    Follow everyone who follows you if your goal is to have lots of followers.
    Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications
    How to Succeed
  • KC Currents (KCUR)
  • MySpace for Groups
    Allows Non-Profit groups to create a space that includes a message board
    Allows supporters to increase awareness about your organization
    Can post media to MySpace Group – photos, videos to site
    Use Apps for fundraising
  • Best Practices
    Link to your Organization’s Website
    Thank Your Donors with Comments
    Ask your MySpace friends to create a fundraising page to benefit your group
    Put your donors in your top friends
    - from DIOSA
  • Blogs for Groups
    Allows Group Members and Supporters to Submit Blog Articles
    Provides readers a way to submit comments on Blog Posts
    Another way to build relationships with supporters by displaying personality and group demeanor
  • Blogs
    4 Reasons Why Blogging is Important
    Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook
    Improve your search engine results
    Build community around your mission
    Grow your fans and followers on social networking sites
    -- from Nonprofit Organizations
  • Resources – Social Media
    Facebook Best Practices for Nonprofit Organizations – see DIOSA
    The 3 E’s of Twitter http://www.oldmedianewtricks.com/the-3-e-of-twitter/
    “75 MySpace Best Practices for Nonprofit Organizations” – see DIOSA
    Here Comes Everybody by Clay Shirky
  • Media
    Don’t wait for the news, make your own news!
    Use Internet tools to publish and distribute your own story or information.
    Video sites – YouTube, others
    Photo sites – Flickr, Picasa
    Audio sites – Libsyn, iTunes
    Press Releases – NowPublic, KC Star Press Central, Free Press Release
  • Media - YouTube
    YouTube – Allows groups to create a channel to publish videos
    Gain followers and advocate for your cause through subscriptions
    Seek feedback, collaborate with other like non-profits or causes
    “Keep it Fresh” and share links
  • Media - YouTube
    http://www.youtube.com/harvesterskc
  • Media - Flickr
    Flickr for Groups
    Invite people to subscribe to your group to learn more about your groups
    Allows subscribers to submit photos, videos, and comments
  • Media - Flickr
    Flickr for “Good”
    Available to Non-Profits from Techsoup.org
    Provides “Pro” Account – for Free
    Use Flickr for Outreach and Community Building
  • Media - Flickr
    http://flickr.com/groups/facesofone
  • Media - Podcasts
    http://tellsomebody.libsyn.com
  • Self-Publishing
    Some sites allow groups to submit News Stories and Press Releases
    KC Star Press Central (local)
    Infozine.com (local)
    Digg – You publish stories; others vote!
    NowPublic – Publicity site
    Free-Press-Release.com
  • Wednes. Mid-Day Medley
    Wednesdays – 10:00 am – 12 Noon
    Facebook – 1650 friends
    MySpace – 5000 friends
    YouTube Channel
    Twitter, Linked In
    Twice-a-week emails
  • Mid-Day Medley - Facebook
  • Mid-Day Medley - MySpace
    Group map
  • Facebook - Community Radio
    KKFI 90.1 – Kansas City – 3,400
    KCUR 89.3 – Kansas City – 3,800
    KOPN 89.5 – Columbia, MO – 1,000
    WDHZ 88.1 – St. Louis, MO – 7,000
    KWMU 90.7 – St. Louis – 1,400
    WWOZ – New Orleans – 15,000
  • Twitter - Community Radio
    KKFI 90.1 – @kkfi901fm – 60 followers
    KCUR 89.3 – @kcur – 1,500
    KCUR – @kccurrents – 577
    KCUR - @KCURuptodate - 370
    KWMU 90.7 – @stlpublicradio – 2,300
    WWOZ – @wwoz_neworleans – 2,600
  • Questions?
    Matt Quinn
    Twitter: @jmq0004
    Facebook: facebook.com/jmq0004
    Blog: http://foundationjournal.blogspot.com