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How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
How to Use Facebook Pages for Your Non-Profit Group
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How to Use Facebook Pages for Your Non-Profit Group

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This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage …

This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.

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  • Social networks are centered around you, around your networkHow many are using Facebook, Twitter, MySpace for their nonprofit?How many blog?How many have a web site for your food program or agency?Twitter: microblogging – very simple, easier than FBFacebook – allows communicating with supportersSocial media – not merely “new comm” but allows for coordinated action, unlike trad mediaMySpace – focused on those following popular cultureLow cost, quick optionHow many are looking to start Facebook, Twitter or MySpace?How much time per week do you spend on your group’s account?How many followers, friends?
  • Provides communication methods similar to one-way email, but those that leverage an open setup get more interaction.
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools Harvesters uses twitter for updates on events and activities, as well as important stories like the release of the nationwide Hunger Study
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools YouTube and Flickr allow you or supporters to post storiesAudios sites sameThey are all free
  • Invisible People TV maintains channel allowing subscribers to follow- And it’s free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • Empowers supporters to post their own photos…freeStamp out PovertyCould be highlighted on Flickr for Good page
  • Transcript

    • 1. How to Use Facebook Pages for Your Non-Profit Group
      Matt Quinn
      CommuniversityMarch 3, 2011
    • 2. Agenda for Workshop
      Techniques and tips for successful social networking
      Examples of successful social networkers at KKFI and other NPO’s
      How to use social networks to build a following for your group or cause
      Quick Survey - Twitter, YouTube, Flickr, podcasting, blogs
    • 3. What is Social Media?
      Interactive, Two-way Communication Enabling Groups to Engage Supporters.
      Using Social Media is different for groups – Get Action, Build Community!
      Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”
    • 4. Growth Ladder
      Step #1 – “Start Up” – listening; branding; connect with other sites; planning
      Step #2 – “Sharing” – tell your story; establish partnerships
      Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action
    • 5. How To “Listen”?
      Create Google Alert to search for what people are saying about your program
      Create Social Mention alert | Twitter
      Follow Facebook, Twitter accounts
      Engage - Comment on Facebook followers
      Engage – Re-tweet, Reply Tweets
    • 6.
      • 4 times per day for 10 minutes on social media
      • 7. 3 times per day network with people
      • 8. 2 times per day share something from someone else like re-Tweet or share
      • 9. 1 time per day do something creative like blogging
      -- Guerilla Marketing for Non-Profits
      Activity Guidelines
    • 10. Facebook Pages
      Allows a Group to Gain Support
      Keep Focused on Supporters (not you)
      Share the story of your clients
      Some people use email less; prefer to stay on Facebook
    • 11. 4 Elements of a Successful Page
      Connect all spaces to your web site
      Create a Resource Fan Page that focuses on a particular sector or issue
      Create contests that allow for action or participation through an offer
      Mention Facebook in all materials
      -- From Mashable, The Social Media Guide
      How to Succeed
    • 12. Build a Following
      Stories & Messages
      Share the stories of your clients
      Share news & stories relevant to your group’s mission or cause
      Use Conversational Tone
      Encourage comments and conversation
    • 13. Build a Following
      Tools & Techniques
      Plan and Set Goals; Measure Success – e.g., increase donors or volunteers
      Embed Widget on Website
      Invite via Email or E-Newsletter
      Use “Welcome Video” & Landing Page
      Use Photos & Get Fans to Tag Photos
    • 14. Build a Following
      Tools & Techniques - continued
      Link to Twitter for auto feed…maybe
      Facebook Icon & Link on Printed Material
      Use @ Tag
      Consider Advertisements
      PREPARE TO INVEST YOUR TIME
    • 15. What’s New
      Facebook Changed In February 2011
      Photos Placed Prominently at Top
      Removed Tabs from Top
      Page can now “Like” other Pages
      Changed Page’s Wall
      Allow Admin to Switch Identity
    • 16. Homelessness
    • 17. Homelessness Marathon
      Annual, Nation-wide Radio Broadcast
      Facebook – 670 fans
      Twitter – 300 followers
      Website
      YouTube Channel
      LET’S LOOK AT THIS PAGE
    • 18. KKFI 90.1 FM
    • 19. KKFI 90.1 FM
      Community Radio
      Facebook – 5100 fans
      Twitter – 340 followers
      Website; E-newsletter
      YouTube Channel
      Podcasts – Tell Somebody, Eco Radio KC
      LET’S LOOK AT THIS PAGE
    • 20. Facebook - HAIC
    • 21. Facebook - Causes
      Facebook – advocacy, fundraising
      Causes
      Facebook Birthdays
    • 22. Twitter
      Using Twitter for Non-Profit Groups:
      Follow topics and people of interest
      Micro-blogging
      3 E’s of Twitter - Engage, Educate, Entertain
      PREPARE TO INVEST YOUR TIME
      - from Old Media, New Tricks website
    • 23. 4 Tips to Succeed with Twitter
      Authenticity before marketing. Have personality. Build community.
      Be thankful. Reply and Retweet!
      Follow everyone who follows you if your goal is to have lots of followers.
      Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications
      How to Succeed
    • 24. KC Currents (KCUR)
    • 25. Blogs for Groups
      Allows Group Members and Supporters to Submit Blog Articles
      Provides readers a way to submit comments on Blog Posts
      Another way to build relationships with supporters by displaying personality and group demeanor
    • 26. 4 Reasons to Blog
      Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook
      Improve your search engine results
      Build community around your mission
      Grow your fans and followers on social networking sites
      -- from Nonprofit Organizations
    • 27. Media
      BE THE MEDIA!
      Use social media to publish and distribute your own story
      Video sites – YouTube, Vimeo, others
      Photo sites – Flickr, Picasa
      Audio sites – Libsyn, iTunes
      • PREPARE TO INVEST YOUR TIME
    • Media - YouTube
      YouTube – Allows groups to create a channel to publish videos
      Gain followers and advocate for your cause through subscriptions
      Seek feedback, collaborate with other like non-profits or causes
      “Keep it Fresh” and share links
    • 28. Media - YouTube
      youtube.com/invisiblepeopletv
    • 29. Flickr for Groups
      Invite people to subscribe to your group to learn more
      Allows subscribers to submit photos, videos, and comments
    • 30. Flickr for “Good”
      Available to Non-Profits from Techsoup.org
      Provides “Pro” Account – for Free
      Use Flickr for Outreach and Community Building
      More Info - flickr.com/upgrade
    • 31. Media - Flickr
      flickr.com/groups/facesofone
    • 32. Media - Podcasts
      http://ecoradiokc.libsyn.com
    • 33. Resources – Social Media
      Facebook Best Practices for Nonprofit Organizations – see DIOSA
      “21 Creative Ways to Increase Your FacebookFanbase” – Social Media Examiner
      “How We Got To 40,310 Facebook Fans in 4 Days” – on allfacebook.com
      The 3 E’s of Twitter
      Here Comes Everybody by Clay Shirky
    • 34. Questions?
      Matt Quinn
      Twitter: @jmq0004
      Facebook: facebook.com/jmq0004
      Blog: http://foundationjournal.blogspot.com

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