How to Use Facebook Pages for Your Non-Profit Group<br />Matt Quinn<br />CommuniversityMarch 3, 2011<br />
Agenda for Workshop<br />Techniques and tips for successful social networking<br />Examples of successful social networker...
What is Social Media?<br />Interactive, Two-way Communication Enabling Groups to Engage Supporters.<br />Using Social Medi...
Growth Ladder<br />Step #1 – “Start Up” – listening; branding; connect with other sites; planning<br />Step #2 – “Sharing”...
How To “Listen”?<br />Create Google Alert to search for what people are saying about your program<br />Create Social Menti...
<ul><li>4 times per day for 10 minutes on social media
3 times per day network with people
2 times per day share something from someone else like re-Tweet or share
1 time per day do something creative like blogging</li></ul>-- Guerilla Marketing for Non-Profits<br />Activity Guidelines...
Facebook Pages<br />Allows a Group to Gain Support<br />Keep Focused on Supporters (not you) <br />Share the story of your...
4 Elements of a Successful Page<br />Connect all spaces to your web site<br />Create a Resource Fan Page that focuses on a...
Build a Following<br />Stories & Messages<br />Share the stories of your clients<br />Share news & stories relevant to you...
Build a Following<br />Tools & Techniques<br />Plan and Set Goals; Measure Success – e.g., increase donors or volunteers<b...
Build a Following<br />Tools & Techniques - continued<br />Link to Twitter for auto feed…maybe<br />Facebook Icon & Link o...
What’s New<br />Facebook Changed In February 2011<br />Photos Placed Prominently at Top<br />Removed Tabs from Top<br />Pa...
Homelessness<br />
Homelessness Marathon<br />Annual, Nation-wide Radio Broadcast<br />Facebook – 670 fans<br />Twitter – 300 followers<br />...
KKFI 90.1 FM<br />
KKFI 90.1 FM<br />Community Radio <br />Facebook – 5100 fans<br />Twitter – 340 followers<br />Website; E-newsletter<br />...
Facebook - HAIC<br />
Facebook - Causes<br />Facebook – advocacy, fundraising<br />Causes<br />Facebook Birthdays<br />
Twitter<br />Using Twitter for Non-Profit Groups:<br />Follow topics and people of interest<br />Micro-blogging<br />3 E’s...
4 Tips to Succeed with Twitter<br />Authenticity before marketing. Have personality. Build community.<br />Be thankful. Re...
KC Currents (KCUR)<br />
Blogs for Groups<br />Allows Group Members and Supporters to Submit Blog Articles<br />Provides readers a way to submit co...
4 Reasons to Blog<br />Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook<br />Improve your search...
Media<br />BE THE MEDIA!<br />Use social media to publish and distribute your own story<br />Video sites – YouTube, Vimeo,...
Media - YouTube<br />youtube.com/invisiblepeopletv<br />
Flickr for Groups<br />Invite people to subscribe to your group to learn more<br />Allows subscribers to submit photos, vi...
Flickr for “Good”<br />Available to Non-Profits from Techsoup.org<br />Provides “Pro” Account – for Free<br />Use Flickr f...
Media - Flickr<br />flickr.com/groups/facesofone<br />
Media - Podcasts<br />http://ecoradiokc.libsyn.com<br />
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How to Use Facebook Pages for Your Non-Profit Group

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This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.

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  • Social networks are centered around you, around your networkHow many are using Facebook, Twitter, MySpace for their nonprofit?How many blog?How many have a web site for your food program or agency?Twitter: microblogging – very simple, easier than FBFacebook – allows communicating with supportersSocial media – not merely “new comm” but allows for coordinated action, unlike trad mediaMySpace – focused on those following popular cultureLow cost, quick optionHow many are looking to start Facebook, Twitter or MySpace?How much time per week do you spend on your group’s account?How many followers, friends?
  • Provides communication methods similar to one-way email, but those that leverage an open setup get more interaction.
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • Takes time and creativity to increase social media supportersCollaboration is an important characteristic of social media.Shirky describes an evolution of community-building: sharing to cooperation to collective actionExample: FB – UK bank; story about flash mobs in Belarus/Minsk- 4x per day for 10 minutes on social media; 3x per day network with people; 2x per day share something from someone else; 1x per day do something creative like blogging.
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools Harvesters uses twitter for updates on events and activities, as well as important stories like the release of the nationwide Hunger Study
  • With fewer traditional media viewers, NPO’s can develop their own stories through web tools YouTube and Flickr allow you or supporters to post storiesAudios sites sameThey are all free
  • Invisible People TV maintains channel allowing subscribers to follow- And it’s free
  • Harvesters maintains channel allowing subscribers to follow- And it’s free
  • - Empowers supporters to post their own photos…free
  • - Empowers supporters to post their own photos…free
  • Empowers supporters to post their own photos…freeStamp out PovertyCould be highlighted on Flickr for Good page
  • How to Use Facebook Pages for Your Non-Profit Group

    1. 1. How to Use Facebook Pages for Your Non-Profit Group<br />Matt Quinn<br />CommuniversityMarch 3, 2011<br />
    2. 2. Agenda for Workshop<br />Techniques and tips for successful social networking<br />Examples of successful social networkers at KKFI and other NPO’s<br />How to use social networks to build a following for your group or cause<br />Quick Survey - Twitter, YouTube, Flickr, podcasting, blogs<br />
    3. 3. What is Social Media?<br />Interactive, Two-way Communication Enabling Groups to Engage Supporters.<br />Using Social Media is different for groups – Get Action, Build Community!<br />Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”<br />
    4. 4. Growth Ladder<br />Step #1 – “Start Up” – listening; branding; connect with other sites; planning<br />Step #2 – “Sharing” – tell your story; establish partnerships<br />Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action<br />
    5. 5. How To “Listen”?<br />Create Google Alert to search for what people are saying about your program<br />Create Social Mention alert | Twitter<br />Follow Facebook, Twitter accounts<br />Engage - Comment on Facebook followers<br />Engage – Re-tweet, Reply Tweets <br />
    6. 6. <ul><li>4 times per day for 10 minutes on social media
    7. 7. 3 times per day network with people
    8. 8. 2 times per day share something from someone else like re-Tweet or share
    9. 9. 1 time per day do something creative like blogging</li></ul>-- Guerilla Marketing for Non-Profits<br />Activity Guidelines<br />
    10. 10. Facebook Pages<br />Allows a Group to Gain Support<br />Keep Focused on Supporters (not you) <br />Share the story of your clients<br />Some people use email less; prefer to stay on Facebook<br />
    11. 11. 4 Elements of a Successful Page<br />Connect all spaces to your web site<br />Create a Resource Fan Page that focuses on a particular sector or issue<br />Create contests that allow for action or participation through an offer<br />Mention Facebook in all materials<br />-- From Mashable, The Social Media Guide<br />How to Succeed<br />
    12. 12. Build a Following<br />Stories & Messages<br />Share the stories of your clients<br />Share news & stories relevant to your group’s mission or cause<br />Use Conversational Tone <br />Encourage comments and conversation<br />
    13. 13. Build a Following<br />Tools & Techniques<br />Plan and Set Goals; Measure Success – e.g., increase donors or volunteers<br />Embed Widget on Website<br />Invite via Email or E-Newsletter<br />Use “Welcome Video” & Landing Page<br />Use Photos & Get Fans to Tag Photos<br />
    14. 14. Build a Following<br />Tools & Techniques - continued<br />Link to Twitter for auto feed…maybe<br />Facebook Icon & Link on Printed Material<br />Use @ Tag<br />Consider Advertisements<br />PREPARE TO INVEST YOUR TIME<br />
    15. 15. What’s New<br />Facebook Changed In February 2011<br />Photos Placed Prominently at Top<br />Removed Tabs from Top<br />Page can now “Like” other Pages<br />Changed Page’s Wall<br />Allow Admin to Switch Identity<br />
    16. 16. Homelessness<br />
    17. 17. Homelessness Marathon<br />Annual, Nation-wide Radio Broadcast<br />Facebook – 670 fans<br />Twitter – 300 followers<br />Website<br />YouTube Channel<br />LET’S LOOK AT THIS PAGE<br />
    18. 18. KKFI 90.1 FM<br />
    19. 19. KKFI 90.1 FM<br />Community Radio <br />Facebook – 5100 fans<br />Twitter – 340 followers<br />Website; E-newsletter<br />YouTube Channel<br />Podcasts – Tell Somebody, Eco Radio KC<br />LET’S LOOK AT THIS PAGE<br />
    20. 20. Facebook - HAIC<br />
    21. 21. Facebook - Causes<br />Facebook – advocacy, fundraising<br />Causes<br />Facebook Birthdays<br />
    22. 22. Twitter<br />Using Twitter for Non-Profit Groups:<br />Follow topics and people of interest<br />Micro-blogging<br />3 E’s of Twitter - Engage, Educate, Entertain<br />PREPARE TO INVEST YOUR TIME<br />- from Old Media, New Tricks website<br />
    23. 23. 4 Tips to Succeed with Twitter<br />Authenticity before marketing. Have personality. Build community.<br />Be thankful. Reply and Retweet! <br />Follow everyone who follows you if your goal is to have lots of followers.<br />Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications<br />How to Succeed<br />
    24. 24. KC Currents (KCUR)<br />
    25. 25. Blogs for Groups<br />Allows Group Members and Supporters to Submit Blog Articles<br />Provides readers a way to submit comments on Blog Posts<br />Another way to build relationships with supporters by displaying personality and group demeanor<br />
    26. 26. 4 Reasons to Blog<br />Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook<br />Improve your search engine results<br />Build community around your mission<br />Grow your fans and followers on social networking sites<br />-- from Nonprofit Organizations<br />
    27. 27. Media<br />BE THE MEDIA!<br />Use social media to publish and distribute your own story<br />Video sites – YouTube, Vimeo, others<br />Photo sites – Flickr, Picasa<br />Audio sites – Libsyn, iTunes<br /><ul><li>PREPARE TO INVEST YOUR TIME</li></li></ul><li>Media - YouTube<br />YouTube – Allows groups to create a channel to publish videos<br />Gain followers and advocate for your cause through subscriptions<br />Seek feedback, collaborate with other like non-profits or causes<br />“Keep it Fresh” and share links<br />
    28. 28. Media - YouTube<br />youtube.com/invisiblepeopletv<br />
    29. 29. Flickr for Groups<br />Invite people to subscribe to your group to learn more<br />Allows subscribers to submit photos, videos, and comments<br />
    30. 30. Flickr for “Good”<br />Available to Non-Profits from Techsoup.org<br />Provides “Pro” Account – for Free<br />Use Flickr for Outreach and Community Building<br />More Info - flickr.com/upgrade<br />
    31. 31. Media - Flickr<br />flickr.com/groups/facesofone<br />
    32. 32. Media - Podcasts<br />http://ecoradiokc.libsyn.com<br />
    33. 33. Resources – Social Media<br />Facebook Best Practices for Nonprofit Organizations – see DIOSA<br />“21 Creative Ways to Increase Your FacebookFanbase” – Social Media Examiner<br />“How We Got To 40,310 Facebook Fans in 4 Days” – on allfacebook.com<br />The 3 E’s of Twitter <br />Here Comes Everybody by Clay Shirky<br />
    34. 34. Questions?<br />Matt Quinn<br />Twitter: @jmq0004<br />Facebook: facebook.com/jmq0004<br />Blog: http://foundationjournal.blogspot.com<br />
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