How to Create, Publish, and Market an Audio Podcast


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The presentation provides an explanation of low-cost recording tools, a demonstration of publishing a recorded program to a podcast site, plus a survey of methods to market the program. Conveners: Tom Klammer, is host of “Tell Somebody,” a weekly public affairs program on KKFI-FM 90.1 - Kansas City community radio and Matt Quinn is a community activist and social media advocate.

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  • 1 diversify / expand content 2 audio personalizes a nonprofit message to reach goal3 audio production is easy4 audio helps community organization capture conference and messages(Jill Foster, communications consultant
  • - Use naming convention for file naming
  • - Others include: Podcast Alley
  • How to Create, Publish, and Market an Audio Podcast

    1. 1. How to Create, Publish, and Market an Audio Podcast<br />Tom Klammer and Matt Quinn<br />Communiversity Course - #2106AJuly 29, 2010<br />
    2. 2. Power of Podcasting<br />Describe process to take your story to the web!<br />Discuss tools and techniques for successful podcasting<br />Show examples of successful podcasting by community organizations<br />Agenda for Course<br />
    3. 3. Before – broadcasting meant getting airtime on major media. Attracting a news story was difficult and $$$<br />Now – Internet allows individuals and groups to get their message out to narrow audiences at very low cost.<br />Future – Next steps in web media will allow more collaboration and action<br />Power of Communication<br />
    4. 4. A podcast is a series of audio files distributed to a computer by syndicated download, through Web feeds, to portable media players and personal computers. <br />Help you share audio with listeners<br />Example: Podcasting extends KKFI broadcast programs to offline listeners<br />What is Podcasting?<br />
    5. 5. Podcast Producer needs these:<br />Podcast<br />Feed<br />Podcast Consumer needs these:<br />Computer with Internet connection<br />Web browser or “Podcatcher” <br />Including: iTunes, Juice, DoubleTwist<br />Headphones or speakers<br />How does it Work?<br />
    6. 6. Develop and prepare your story / show<br />CREATE your content – Recording & Post-processing <br />PUBLISH audio – encode and upload Many podcast host sites available<br />Promotion – MARKET your podcast<br />…one more step -- MEASURE<br />Steps in Podcasting<br />
    7. 7. Gives a voice to your community group<br />Helps you start a dialog with your community<br />Audio production easier than video<br />Audio personalizes a group’s message<br />Develop Your Story<br /><ul><li>Why do you want to podcast?
    8. 8. Who is your audience?</li></li></ul><li>Develop your story - <br />Determine program format – live or edited<br />Determine program genre – news, public affairs, arts, others<br />Program length & frequency<br />Record your story<br />Create audio file<br />How to Create Audio<br />CREATE<br />PUBLISH <br />MARKET<br />
    9. 9. Microphone  Computer<br />Samson C01U USB Studio CondMic - $89<br />Microphone / Mixer  Computer<br />Audio Technica AT2020 mic - $100<br />Behringer UB802 mixer - $60<br />Phone  Computer<br />Radio Shack Recorder Control - $26<br />Alternative Methods –<br />AudioBoo (phone/blog/podcast)<br />BlogTalkRadio (phone/podcast)<br />Recording Tools<br />CREATE<br />PUBLISH <br />MARKET<br />
    10. 10. Editing software <br />Audacity (free, open-source)<br />n-Track Studio<br />Apple GarageBand<br />Encoding software<br />Goldwave<br />LAME<br />Editing Tools<br />CREATE<br />PUBLISH <br />MARKET<br />
    11. 11. Copyrighted music or sound. Royalties for broadcasting songs are paid for by radio stations or supporting groups.<br />Royalty-free – <br />Where to get “license free” or creative commons license?<br />Copyright Guidelines<br />CREATE<br />PUBLISH <br />MARKET<br />
    12. 12. Write intro and “outro” scripts<br />Let guests do the talking –it’s about your listeners and guests<br />“Start Strong, Finish Big”<br />Rule of thumb - don't use copyrighted music or sound on podcasts<br />Develop a team to work together on your project!<br />5 Tips to Success<br />CREATE<br />PUBLISH <br />MARKET<br />
    13. 13. CREATE <br />PUBLISH <br />MARKET<br />What do you need to start podcasting?<br />For the entire podcast series, you will need the following items:<br />Computer with an Internet connection.<br />Liberated Syndication account<br />Paypal account<br /> account – for iTunes Store<br />
    14. 14. What do you need to start podcasting?<br />CREATE <br />PUBLISH <br />MARKET<br />For the entire podcast series:<br />Podcast series title & description<br />JPEG image or logo of your program<br />Keywords to describe your podcast<br />Podcast feed address<br />2-4 current programs in MP3 format<br />Takes 2-3 hours to start a your podcast<br />
    15. 15. For each podcast episode :<br />Podcast title and description<br />Podcast broadcast date and the time length of the audio recording. <br />JPEG image file (Podcast Badge)<br />Current program in MP3 audio file format<br />Takes about 10-30 minutes to publish<br />What do you need for each Podcast?<br />CREATE <br />PUBLISH <br />MARKET<br />
    16. 16. Example: Hunger Stories<br />
    17. 17. Example: Edible Radio<br />
    18. 18. Example: Audio Book<br />
    19. 19. Series title: “Tell Somebody”<br />Series description – “A weekly public affairs program on KKFI-FM 90.1, Kansas City community radio”<br />Keywords – community radio, KKFI, alternative radio, alternative media<br />Podcast feed address -<br />Email address:<br />Case Study: Tell Somebody<br />CREATE <br />PUBLISH <br />MARKET<br />
    20. 20. Program title: “Ray McGovern Discusses the Gaza Crisis”<br />Program description – “This week's ‘Tell Somebody’ radio program … features a continuation of a conversation with Ray McGovern, former CIA official and now political activist.”<br />Keywords – Gaza, CIA, intelligence …<br />Podcast date and length 59 min, 30 sec<br />Case Study: Tell Somebody<br />CREATE <br />PUBLISH <br />MARKET<br />
    21. 21. Case Study: Tell Somebody<br />CREATE <br />PUBLISH <br />MARKET<br />
    22. 22. Publish Podcast Feed<br />CREATE <br />PUBLISH <br />MARKET<br /><ul><li>Submit RSS feed to podcast directories
    23. 23. Here are a few …</li></li></ul><li>Key to publicizing your podcast at low cost <br />Share with your community; connect with people or groups that share your cause<br />Publicize via normal Internet-methods of communication – email, web sites, social media, blogs<br />How to Market<br />CREATE <br />PUBLISH <br />MARKET<br />
    24. 24. Promote your podcast with other podcasters in your field<br />Get your podcast reviewed by<br />Local news and arts media outlets<br />Podcast User Magazine<br />Blogger and Podcaster Magazine<br />What are ways you can market your podcast?<br />How to Market<br />CREATE <br />PUBLISH <br />MARKET<br />
    25. 25. Set your goals for the podcast<br />Example: Goal is to increase volunteers to a community organization<br />Example: Goal is to increase followers on Twitter or friends on Facebook<br />How to Measure Success?<br />CREATE <br />PUBLISH <br />MARKET <br />MEASURE<br />
    26. 26. One way to measure the success of a program is the number of times the program is downloaded from your podcast site. <br />Get constructive feedback from listeners on quality, content, and delivery<br />How to Measure Success?<br />CREATE <br />PUBLISH <br />MARKET <br />MEASURE<br />
    27. 27. Podsafe Music –<br />Podcast Solutions: The Complete Guide to Audio & Video Podcasting<br />Podcast User Magazine<br />Blogger and Podcaster Magazine<br />Resources<br />
    28. 28. Matt Quinn<br />Twitter: @jmq0004<br />Facebook:<br /><br />Tom Klammer<br />Email:<br />Web:<br />Questions?<br />