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How to Create, Publish, and Market an Audio Podcast
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How to Create, Publish, and Market an Audio Podcast

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The presentation provides an explanation of low-cost recording tools, a demonstration of publishing a recorded program to a podcast site, plus a survey of methods to market the program. Conveners: Tom …

The presentation provides an explanation of low-cost recording tools, a demonstration of publishing a recorded program to a podcast site, plus a survey of methods to market the program. Conveners: Tom Klammer, is host of “Tell Somebody,” a weekly public affairs program on KKFI-FM 90.1 - Kansas City community radio and Matt Quinn is a community activist and social media advocate.

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  • 1 diversify / expand content 2 audio personalizes a nonprofit message to reach goal3 audio production is easy4 audio helps community organization capture conference and messages(Jill Foster, communications consultant
  • - Use naming convention for file naming
  • - Others include: Podcast Alley
  • Transcript

    • 1. How to Create, Publish, and Market an Audio Podcast
      Tom Klammer and Matt Quinn
      Communiversity Course - #2106AJuly 29, 2010
    • 2. Power of Podcasting
      Describe process to take your story to the web!
      Discuss tools and techniques for successful podcasting
      Show examples of successful podcasting by community organizations
      Agenda for Course
    • 3. Before – broadcasting meant getting airtime on major media. Attracting a news story was difficult and $$$
      Now – Internet allows individuals and groups to get their message out to narrow audiences at very low cost.
      Future – Next steps in web media will allow more collaboration and action
      Power of Communication
    • 4. A podcast is a series of audio files distributed to a computer by syndicated download, through Web feeds, to portable media players and personal computers.
      Help you share audio with listeners
      Example: Podcasting extends KKFI broadcast programs to offline listeners
      What is Podcasting?
    • 5. Podcast Producer needs these:
      Podcast
      Feed
      Podcast Consumer needs these:
      Computer with Internet connection
      Web browser or “Podcatcher”
      Including: iTunes, Juice, DoubleTwist
      Headphones or speakers
      How does it Work?
    • 6. Develop and prepare your story / show
      CREATE your content – Recording & Post-processing
      PUBLISH audio – encode and upload Many podcast host sites available
      Promotion – MARKET your podcast
      …one more step -- MEASURE
      Steps in Podcasting
    • 7. Gives a voice to your community group
      Helps you start a dialog with your community
      Audio production easier than video
      Audio personalizes a group’s message
      Develop Your Story
      • Why do you want to podcast?
      • 8. Who is your audience?
    • Develop your story -
      Determine program format – live or edited
      Determine program genre – news, public affairs, arts, others
      Program length & frequency
      Record your story
      Create audio file
      How to Create Audio
      CREATE
      PUBLISH 
      MARKET
    • 9. Microphone  Computer
      Samson C01U USB Studio CondMic - $89
      Microphone / Mixer  Computer
      Audio Technica AT2020 mic - $100
      Behringer UB802 mixer - $60
      Phone  Computer
      Radio Shack Recorder Control - $26
      Alternative Methods –
      AudioBoo (phone/blog/podcast)
      BlogTalkRadio (phone/podcast)
      Recording Tools
      CREATE
      PUBLISH 
      MARKET
    • 10. Editing software
      Audacity (free, open-source)
      n-Track Studio
      Apple GarageBand
      Encoding software
      Goldwave
      LAME
      Editing Tools
      CREATE
      PUBLISH 
      MARKET
    • 11. Copyrighted music or sound. Royalties for broadcasting songs are paid for by radio stations or supporting groups.
      Royalty-free – freeplaymusic.com
      Where to get “license free” or creative commons license?
      Copyright Guidelines
      CREATE
      PUBLISH 
      MARKET
    • 12. Write intro and “outro” scripts
      Let guests do the talking –it’s about your listeners and guests
      “Start Strong, Finish Big”
      Rule of thumb - don't use copyrighted music or sound on podcasts
      Develop a team to work together on your project!
      5 Tips to Success
      CREATE
      PUBLISH 
      MARKET
    • 13. CREATE 
      PUBLISH 
      MARKET
      What do you need to start podcasting?
      For the entire podcast series, you will need the following items:
      Computer with an Internet connection.
      Liberated Syndication account
      Paypal account
      Apple.com account – for iTunes Store
    • 14. What do you need to start podcasting?
      CREATE 
      PUBLISH 
      MARKET
      For the entire podcast series:
      Podcast series title & description
      JPEG image or logo of your program
      Keywords to describe your podcast
      Podcast feed address
      2-4 current programs in MP3 format
      Takes 2-3 hours to start a your podcast
    • 15. For each podcast episode :
      Podcast title and description
      Podcast broadcast date and the time length of the audio recording.
      JPEG image file (Podcast Badge)
      Current program in MP3 audio file format
      Takes about 10-30 minutes to publish
      What do you need for each Podcast?
      CREATE 
      PUBLISH 
      MARKET
    • 16. Example: Hunger Stories
    • 17. Example: Edible Radio
    • 18. Example: Audio Book
    • 19. Series title: “Tell Somebody”
      Series description – “A weekly public affairs program on KKFI-FM 90.1, Kansas City community radio”
      Keywords – community radio, KKFI, alternative radio, alternative media
      Podcast feed address - http://tellsomebody.libsyn.com/rss
      Email address: tellsomebodyradio@yahoo.com
      Case Study: Tell Somebody
      CREATE 
      PUBLISH 
      MARKET
    • 20. Program title: “Ray McGovern Discusses the Gaza Crisis”
      Program description – “This week's ‘Tell Somebody’ radio program … features a continuation of a conversation with Ray McGovern, former CIA official and now political activist.”
      Keywords – Gaza, CIA, intelligence …
      Podcast date and length 59 min, 30 sec
      Case Study: Tell Somebody
      CREATE 
      PUBLISH 
      MARKET
    • 21. Case Study: Tell Somebody
      CREATE 
      PUBLISH 
      MARKET
    • 22. Publish Podcast Feed
      CREATE 
      PUBLISH 
      MARKET
      • Submit RSS feed to podcast directories
      • 23. Here are a few …
    • Key to publicizing your podcast at low cost
      Share with your community; connect with people or groups that share your cause
      Publicize via normal Internet-methods of communication – email, web sites, social media, blogs
      How to Market
      CREATE 
      PUBLISH 
      MARKET
    • 24. Promote your podcast with other podcasters in your field
      Get your podcast reviewed by
      Local news and arts media outlets
      Podcast User Magazine
      Blogger and Podcaster Magazine
      What are ways you can market your podcast?
      How to Market
      CREATE 
      PUBLISH 
      MARKET
    • 25. Set your goals for the podcast
      Example: Goal is to increase volunteers to a community organization
      Example: Goal is to increase followers on Twitter or friends on Facebook
      How to Measure Success?
      CREATE 
      PUBLISH 
      MARKET 
      MEASURE
    • 26. One way to measure the success of a program is the number of times the program is downloaded from your podcast site.
      Get constructive feedback from listeners on quality, content, and delivery
      How to Measure Success?
      CREATE 
      PUBLISH 
      MARKET 
      MEASURE
    • 27. Podsafe Music – http://podsafemusicnetwork.com
      Podcast Solutions: The Complete Guide to Audio & Video Podcasting
      Podcast User Magazine
      Blogger and Podcaster Magazine
      Resources
    • 28. Matt Quinn
      Twitter: @jmq0004
      Facebook: facebook.com/jmq0004
      http://foundationjournal.blogspot.com
      Tom Klammer
      Email: tellsomebodyradio@yahoo.com
      Web: tellsomebody.us
      Questions?