An Introduction to Creative
Commons Licensing

5 November 2013
First point:
Heritage institutions have
digitised a heap of content
Second point:
The technical barriers to access
and reuse are dropping
Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to
School’ by the Manning Brothers. Made available under a
Cr...
Third point:
Obvious potential to disseminate
heritage items for reuse
Getty: 121 Purchases –> 60,000
downloads per month

Claude-Joseph Vernet
(French, 1714 - 1789)
A Calm at a
Mediterranean P...
Fourth point:
The legal barriers to dissemination
& reuse remain.
Fifth point:
Usage rights statements are often
vague & not standardised
across the sector
Sixth point:
Many heritage institutions feel
tension between kaitiaki and
reuse
Seventh point:
Most people have no idea what
you have (but there is demand)
What to do?

“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and
eighth grade class ...
“Start from the other direction”
First:
Clearly mark out-of-copyright
works as such.
Second:
Use Creative Commons licensing
for works with CC-friendly
donors
Third:
Works for which institution holds
copyright: release according to
NZGOAL
NZGOAL:
Provides a framework for
release using CC BY
Advocates release using CC BY
2. “It is widely recognised... that significant
creative and economic potential may lie
dormant in such copyright and non-...
Fourth:
Add Creative Commons option to
donor/deposit agreements.
Pragmatic solution
Creators retain copyright
Standardised
Internationally recognised
& used
(and free!)
Public Domain
Few Restrictions
Public Domain
Few Restrictions

All Rights Reserved
Few Freedoms
Public Domain
Few Restrictions

Some Rights Reserved
Range of Licence Options

All Rights Reserved
Few Freedoms
Four Licence Elements
Attribution
Non Commercial
No Derivatives
Share Alike
Six Licences
More free

More restrictive
Go to creativecommons.org/choose
CC Kiwi by Creative Commons Aotearoa New Zealand is made
available under a Creative Commons Attribution 3.0 New Zealand
Li...
The Remix Kiwi by CCANZ is based on a work by Creative Commons
Aotearoa New Zealand [LINK], which is made available under ...
Layers
Lawyer readable
Human readable
Licence symboll
More than 700 million works
QUESTIONS?

www.creativecommons.org.nz
@cc_Aotearoa
admin@creativecommons.org.nz
facebook.com/creativecommonsnz
This work ...
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
NLNZ Creative Commons Presentation 5 November
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NLNZ Creative Commons Presentation 5 November

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Slides from a talk given to the National Library of New Zealand on 5 November 2013.

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NLNZ Creative Commons Presentation 5 November

  1. 1. An Introduction to Creative Commons Licensing 5 November 2013
  2. 2. First point: Heritage institutions have digitised a heap of content
  3. 3. Second point: The technical barriers to access and reuse are dropping
  4. 4. Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to School’ by the Manning Brothers. Made available under a Creative Commons Attribution Non-Commercial Share Alike licence.
  5. 5. Third point: Obvious potential to disseminate heritage items for reuse
  6. 6. Getty: 121 Purchases –> 60,000 downloads per month Claude-Joseph Vernet (French, 1714 - 1789) A Calm at a Mediterranean Port, 1770, The J. Paul Getty Museum, Los Angeles
  7. 7. Fourth point: The legal barriers to dissemination & reuse remain.
  8. 8. Fifth point: Usage rights statements are often vague & not standardised across the sector
  9. 9. Sixth point: Many heritage institutions feel tension between kaitiaki and reuse
  10. 10. Seventh point: Most people have no idea what you have (but there is demand)
  11. 11. What to do? “Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83G-41445, via Flickr. No known copyright.
  12. 12. “Start from the other direction”
  13. 13. First: Clearly mark out-of-copyright works as such.
  14. 14. Second: Use Creative Commons licensing for works with CC-friendly donors
  15. 15. Third: Works for which institution holds copyright: release according to NZGOAL
  16. 16. NZGOAL: Provides a framework for release using CC BY Advocates release using CC BY
  17. 17. 2. “It is widely recognised... that significant creative and economic potential may lie dormant in such copyright and non-copyright material when locked up in agencies and not released on terms allowing re-use by others.” ... 3. “The Government wants to encourage the realisation of this potential.”
  18. 18. Fourth: Add Creative Commons option to donor/deposit agreements.
  19. 19. Pragmatic solution Creators retain copyright Standardised Internationally recognised & used (and free!)
  20. 20. Public Domain Few Restrictions
  21. 21. Public Domain Few Restrictions All Rights Reserved Few Freedoms
  22. 22. Public Domain Few Restrictions Some Rights Reserved Range of Licence Options All Rights Reserved Few Freedoms
  23. 23. Four Licence Elements
  24. 24. Attribution
  25. 25. Non Commercial
  26. 26. No Derivatives
  27. 27. Share Alike
  28. 28. Six Licences
  29. 29. More free More restrictive
  30. 30. Go to creativecommons.org/choose
  31. 31. CC Kiwi by Creative Commons Aotearoa New Zealand is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
  32. 32. The Remix Kiwi by CCANZ is based on a work by Creative Commons Aotearoa New Zealand [LINK], which is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
  33. 33. Layers Lawyer readable Human readable Licence symboll
  34. 34. More than 700 million works
  35. 35. QUESTIONS? www.creativecommons.org.nz @cc_Aotearoa admin@creativecommons.org.nz facebook.com/creativecommonsnz This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.
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