NLNZ Creative Commons Presentation 5 November

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Slides from a talk given to the National Library of New Zealand on 5 November 2013.

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NLNZ Creative Commons Presentation 5 November

  1. 1. An Introduction to Creative Commons Licensing 5 November 2013
  2. 2. First point: Heritage institutions have digitised a heap of content
  3. 3. Second point: The technical barriers to access and reuse are dropping
  4. 4. Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to School’ by the Manning Brothers. Made available under a Creative Commons Attribution Non-Commercial Share Alike licence.
  5. 5. Third point: Obvious potential to disseminate heritage items for reuse
  6. 6. Getty: 121 Purchases –> 60,000 downloads per month Claude-Joseph Vernet (French, 1714 - 1789) A Calm at a Mediterranean Port, 1770, The J. Paul Getty Museum, Los Angeles
  7. 7. Fourth point: The legal barriers to dissemination & reuse remain.
  8. 8. Fifth point: Usage rights statements are often vague & not standardised across the sector
  9. 9. Sixth point: Many heritage institutions feel tension between kaitiaki and reuse
  10. 10. Seventh point: Most people have no idea what you have (but there is demand)
  11. 11. What to do? “Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83G-41445, via Flickr. No known copyright.
  12. 12. “Start from the other direction”
  13. 13. First: Clearly mark out-of-copyright works as such.
  14. 14. Second: Use Creative Commons licensing for works with CC-friendly donors
  15. 15. Third: Works for which institution holds copyright: release according to NZGOAL
  16. 16. NZGOAL: Provides a framework for release using CC BY Advocates release using CC BY
  17. 17. 2. “It is widely recognised... that significant creative and economic potential may lie dormant in such copyright and non-copyright material when locked up in agencies and not released on terms allowing re-use by others.” ... 3. “The Government wants to encourage the realisation of this potential.”
  18. 18. Fourth: Add Creative Commons option to donor/deposit agreements.
  19. 19. Pragmatic solution Creators retain copyright Standardised Internationally recognised & used (and free!)
  20. 20. Public Domain Few Restrictions
  21. 21. Public Domain Few Restrictions All Rights Reserved Few Freedoms
  22. 22. Public Domain Few Restrictions Some Rights Reserved Range of Licence Options All Rights Reserved Few Freedoms
  23. 23. Four Licence Elements
  24. 24. Attribution
  25. 25. Non Commercial
  26. 26. No Derivatives
  27. 27. Share Alike
  28. 28. Six Licences
  29. 29. More free More restrictive
  30. 30. Go to creativecommons.org/choose
  31. 31. CC Kiwi by Creative Commons Aotearoa New Zealand is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
  32. 32. The Remix Kiwi by CCANZ is based on a work by Creative Commons Aotearoa New Zealand [LINK], which is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
  33. 33. Layers Lawyer readable Human readable Licence symboll
  34. 34. More than 700 million works
  35. 35. QUESTIONS? www.creativecommons.org.nz @cc_Aotearoa admin@creativecommons.org.nz facebook.com/creativecommonsnz This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.

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