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NLNZ Creative Commons Presentation 5 November
 

NLNZ Creative Commons Presentation 5 November

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Slides from a talk given to the National Library of New Zealand on 5 November 2013.

Slides from a talk given to the National Library of New Zealand on 5 November 2013.

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    NLNZ Creative Commons Presentation 5 November NLNZ Creative Commons Presentation 5 November Presentation Transcript

    • An Introduction to Creative Commons Licensing 5 November 2013
    • First point: Heritage institutions have digitised a heap of content
    • Second point: The technical barriers to access and reuse are dropping
    • Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to School’ by the Manning Brothers. Made available under a Creative Commons Attribution Non-Commercial Share Alike licence.
    • Third point: Obvious potential to disseminate heritage items for reuse
    • Getty: 121 Purchases –> 60,000 downloads per month Claude-Joseph Vernet (French, 1714 - 1789) A Calm at a Mediterranean Port, 1770, The J. Paul Getty Museum, Los Angeles
    • Fourth point: The legal barriers to dissemination & reuse remain.
    • Fifth point: Usage rights statements are often vague & not standardised across the sector
    • Sixth point: Many heritage institutions feel tension between kaitiaki and reuse
    • Seventh point: Most people have no idea what you have (but there is demand)
    • What to do? “Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83G-41445, via Flickr. No known copyright.
    • “Start from the other direction”
    • First: Clearly mark out-of-copyright works as such.
    • Second: Use Creative Commons licensing for works with CC-friendly donors
    • Third: Works for which institution holds copyright: release according to NZGOAL
    • NZGOAL: Provides a framework for release using CC BY Advocates release using CC BY
    • 2. “It is widely recognised... that significant creative and economic potential may lie dormant in such copyright and non-copyright material when locked up in agencies and not released on terms allowing re-use by others.” ... 3. “The Government wants to encourage the realisation of this potential.”
    • Fourth: Add Creative Commons option to donor/deposit agreements.
    • Pragmatic solution Creators retain copyright Standardised Internationally recognised & used (and free!)
    • Public Domain Few Restrictions
    • Public Domain Few Restrictions All Rights Reserved Few Freedoms
    • Public Domain Few Restrictions Some Rights Reserved Range of Licence Options All Rights Reserved Few Freedoms
    • Four Licence Elements
    • Attribution
    • Non Commercial
    • No Derivatives
    • Share Alike
    • Six Licences
    • More free More restrictive
    • Go to creativecommons.org/choose
    • CC Kiwi by Creative Commons Aotearoa New Zealand is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
    • The Remix Kiwi by CCANZ is based on a work by Creative Commons Aotearoa New Zealand [LINK], which is made available under a Creative Commons Attribution 3.0 New Zealand Licence.
    • Layers Lawyer readable Human readable Licence symboll
    • More than 700 million works
    • QUESTIONS? www.creativecommons.org.nz @cc_Aotearoa admin@creativecommons.org.nz facebook.com/creativecommonsnz This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.