An Introduction to Creative
5 November 2013
Heritage institutions have
digitised a heap of content
The technical barriers to access
and reuse are dropping
Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to
School’ by the Manning Brothers. Made available under a
Creative Commons Attribution Non-Commercial Share Alike
Obvious potential to disseminate
heritage items for reuse
Getty: 121 Purchases –> 60,000
downloads per month
(French, 1714 - 1789)
A Calm at a
1770, The J. Paul
Getty Museum, Los
The legal barriers to dissemination
& reuse remain.
Usage rights statements are often
vague & not standardised
across the sector
Many heritage institutions feel
tension between kaitiaki and
Most people have no idea what
you have (but there is demand)
What to do?
“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and
eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83G-41445, via Flickr. No known copyright.
Clearly mark out-of-copyright
works as such.
Use Creative Commons licensing
for works with CC-friendly
Works for which institution holds
copyright: release according to
Provides a framework for
release using CC BY
Advocates release using CC BY
2. “It is widely recognised... that significant
creative and economic potential may lie
dormant in such copyright and non-copyright
material when locked up in agencies and not
released on terms allowing re-use by others.”
3. “The Government wants to encourage the
realisation of this potential.”
Add Creative Commons option to
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.
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