Solve media

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Solve media

  1. 1. Solve Media TYPE-IN™ Unit: Delivers Unprecedented Awareness and Engagement TYPE-IN™ Standard Captcha (Mock example with Radisson branding and engagement text)   (the environment we replace)   •  Average of 14 Seconds to solve •  Unprecedented brand lift •  Meaningful engagement; not just a 3 second hover… •  Preferred user experience; Puzzles solved in 7 seconds •  Proven brand performance with predictable results
  2. 2. Proven Branding Strategy Measured by ComScore: Campaign Brand Lift Solve Media Campaign Brand Lift 6.7x Solve Media Brand Lift 11.2x 11.3x Comscore Norms 67% 15.8x 65% 52% 7.7x 38% 10% 4.6% 5.6% 3.1% 24% 2.4% Awareness Association Recall Favorability Purchase Intent
  3. 3. TYPE-IN™ Placement Opportunities Display TYPE-IN! Video TYPE-IN! Pre-Roll TYPE-IN!
  4. 4. We have Ticketmaster & Live Nation TYPE-INs Facts: •  120M Tickets sales per year •  # 3 Internet Retailer •  Be in the purchase funnel Cost per TYPE-IN (CPE) pricing eliminates waste from your media plan 100% SOV Target ticket buyers by: Sporting event, Concert, Arts & Family, Region, NFL, NBA, NHL Game 100% SOV
  5. 5. Solve Media s Pre-Roll TYPE-IN™ Effectiveness VS. Conventional Pre Roll spot Solve Media Pre Roll Type-In 70% of online users are not watching 100% Guaranteed Engagement 2% - 13% lift in awareness 153% - 213% lift in awareness Cannot Skip Video Offers users a choice to skip Standard Innovative & Unique Normal Pre-Roll provided only between 2% - 13% lift, the Skippable Pre-Roll from Solve Media measured between 153% - 213% lift Solve Media Skippable Pre-Roll with TYPE-INs averaged 9,900% better lift than normal Pre-Roll video . *Research conducted June 2012, Solve Media & comScore
  6. 6. Mobile & Tablet: True three screen reach Solve Media is able to reach your audience via Mobile & Tablet devices 100% SOV on device
  7. 7. Case Study: Campbell’s Soup •  The Objective: Raise Awareness for Campbell’s recipes, drive Consideration/ Intent, Instill product attributes in the minds of the consumers •  Results: Utilizing Static and Video TYPE-Ins, Solve Media produced: 60% Engagement Rate 1.02% CTR on Ads Served 81% Video Completion Rate 96% Lift in Message Recall: “’It’s amazing what soup can do’ is associated with which brand?” 35% Lift in Purchase Intent: “Do you intend to buy Campbell’s soup in the next 60 days?”
  8. 8. Top Tier Advertisers
  9. 9. Solve Media Video TYPE-IN Placement Video Features •  Average 85% completion rate •  User Initiated and guaranteed user engagement •  Guaranteed audience targeting •  All video units are clickable •  :15 or :30 video accepted Video Type-In Link (Must be in presentation mode for the link to work)
  10. 10. The Power of Solve Media: Guaranteed User Engagement Ad Spend Clicks/Engagements Rate Standard IAB Display $1,000,000 300,000* $5.00 CPM Units Solve Media Units $1,000,000 5,000,000** $0.20 CPE *Based on a Standard IAB Display Unit CTR of .15 ** Properly Typed-In brand messages (engagements)
  11. 11. Contact   Ma$  Louisell   mlouisell@solvemedia.com   Chicago,  IL  

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