Shrm 2013 social recruiting
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  • 1. Social Recruiting Power to the People #shrm13 @mattkaisersd
  • 2. “Social is no longer a niche method of consuming content, its now the dominant way people discover information…” - Jonah Peretti, BuzzFeed CEO and co-founder
  • 3. Social Media Presence › Six of the twelve most visited websites are social › Social networking sites now reach over 80% of the world’s online population (1B+ users) › 87% of the Fortune 100 now use social media – Twitter is most popular › 21% of the world’s internet population are using Twitter every month › Fastest growing social networking countries are in APAC › 40M+ LinkedIn members in APAC › By 2017, India is projected to be the country with the most Facebook users at 277.8 million › China is home to six of the world’s top ten social networks
  • 4. › Companies that blog have 55% more website visitors › 70% of brands ignore complaints on Twitter › 40% of people spend more time socializing online than they do face-to-face › 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks Facebook: 1B+ (80%) LinkedIn: 225M+ (60%) Twitter: 250M+ (65%) Interesting Facts…
  • 5. Social Media Usage
  • 6. Over 60% of U.S. Internet users have a social networking profile Social Media Usage
  • 7. 70% of people trust brand recommendations Social Media Usage 10% of people trust advertising
  • 8. 92% of people will share online content with their friends via social networks Social Media Usage
  • 9. “47% of employees say that a company’s online reputation matters as much as the job offer.” - Spherion survey, March 2013
  • 10. Challenges Time Requirements • Very time-intensive • Lack of internal resource time Budget Constraints • Limited budgets • “The Economy” = conservative spending Unproven Tactics • Requires expertise and approval • The necessary waste of experimentation
  • 11. Benefits Source Passive Candidates • Targeted Demographic • Unique vehicles Cultivate Candidate Relationships • Build an engaged candidate pipeline • Be a resource Monitor and Build Your Brand • Learn what’s being said about you • “Guide” the conversation and create viral marketing
  • 12. Planning... ›Set goals ›Solidify your personal brand ›Develop social media guidelines ›Think mobile ›Build and communicate your brand
  • 13. “Why Choose You?
  • 14. Our Process (1) Research (2) Results (3) Message (4) Share (5) Measure › Employee focus groups › Internal and external survey › Cross section of business › Varying tenure
  • 15. A fast paced environment that supports and facilitates personal growth and development.
  • 16. “The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can't sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself.” - Seth Godin
  • 17. 225,000,000+ registered members (as of May 2013) 7M+ Canada 77M+ USA 12M+ Brazil 4.2M+ Australia 50M+ Europe 20M+ India 2M+ South Africa 0.6M+ Hong Kong 2.0M+ Indonesia 1.5M+ Philippines 1.2M+ Malaysia 1.0M+ Singapore 0.8M+ Japan3.1M+ China 0.8M+ New Zealand 4M+ Spain 4M+ Italy 5M+ France 11M+ UK 3M+ Netherlands 2M+ Turkey 41M+ APAC
  • 18. “Your Facebook ID quite simply will be your gateway to the digital world. We think that if you can build one worldwide platform where you can just type in anyone’s name, find the person you’re looking for, and communicate with them, that’s a really valuable system to be building.” -Mark Zuckerberg
  • 19. B
  • 20. “What’s next?
  • 21. Normal 24-Month Social Marketing Timeline Months 1-3: Brand Presence • Create profiles • Implement brand image • Announce presence Months 3-12: Candidate / Employee Engagement • Increase follower base • Monitor brand, industry, niche • Communicate with employees and candidates Months 6-24: ROI Focus • Assess goals / achievements • Address areas for improvement • Identify additional metrics
  • 22. “It’s about offering something of value, creating movements that build over time, engaging with passionate fans and giving them the tools to influence others.” -Ad Age
  • 23. Anyone Can Be Found on Social Media in 12 Hours…
  • 24. Thank You! About.me/mattjkaiser