Pavilion Update January 2010


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The latest updates on the USA National Pavilion at the Shanghai Expo 2010

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Pavilion Update January 2010

  1. 1. Pavilion Update January 2010 - News - Connect and Contacts Dear Friends of the USA National Pavilion: The final months of 2009 witnessed a rapid succession of milestones for the USA National Pavilion project. Following the October “topping off” ceremony for the building, at which U.S. Ambassador to China Jon Huntsman presided, a visit to the Pavilion construction site by Secretary of State Hillary Rodham Clinton in November helped further energize our effort. In addition, tickets for the Shanghai Expo were made available for public purchase at the beginning of December, and initial sales have already reached nearly 12 million within the short space of a month. The Expo is clearly shaping up to be the blockbuster global event envisioned by its organizers. 2010 is here, and May 1 is fast approaching. We are grateful for your continued belief in the importance of the USA National Pavilion. Your continued support will help the United States showcase our values and innovations, as well as build stronger relationships with China and the rest of the world.
  2. 2. Secretary of State Clinton Visit Boosts USA National Pavilion Secretary of State Hillary Rodham Clinton welcomes an enthusiastic crowd at the USA National Pavilion construction site. Secretary of State Hillary Rodham Clinton emphasized the importance of U.S. participation in the Shanghai World Expo during a November 16 visit to the USA National Pavilion construction site. Energized by Secretary Clinton's visit and show of support, American executives are embarking on an effort to raise awareness around the country of the role that the USA National Pavilion will play in next year's World Expo and the benefits it will provide to companies seeking to increase their presence in China’s dynamic and growing market. The first-ever World Expo held in China will run from May through October 2010, and is expected to attract 70 million visitors - more than any Expo in 150 years of Expo or World Trade Fair history. To date, 192 countries and 45 international organizations have accepted invitations to attend the World Expo, the largest number in Expo history. At the construction site, Secretary Clinton praised American companies that have already committed to participating in the Pavilion, noting that they understand "the importance of the Expo, the American role here and what this USA National Pavilion here can do to strengthen cooperation and partnership between the American people and the people of China." "I know there are some in the audience who are still contemplating sponsorship or who may be in negotiation with the U.S. Pavilion team," said Secretary Clinton. "Now is the time to join this effort." Nick Winslow, President of the USA National Pavilion, said Secretary Clinton's visit has energized efforts to attract more U.S. companies to support the Pavilion. "Secretary Clinton is providing the spark plug of enthusiasm for this project. And we are working steadily with American companies to show them how the Pavilion offers a terrific opportunity to strengthen their presence in China and increase exports into a massive and growing market," said Winslow.
  3. 3. "As Secretary Clinton's visit underscores, the Pavilion offers a tremendous opportunity for American companies in one of the world's fastest growing markets," said Winslow. "As China prepares to host the largest World Expo in history, the Pavilion will allow U.S. organizations to present America's story to 70 million Chinese visitors and top Chinese government officials over a period of six months and to demonstrate our commitment to strengthening U.S.-China relations and engagement in Asia." American, Chinese Leaders Celebrate “Topping Off” of USA Pavilion U.S. Ambassador to China Jon Huntsman wished the USA National Pavilion success during his first visit to Shanghai since being sworn in as Ambassador. In October, U.S. Ambassador to China Jon Huntsman, and the Deputy Secretary General of Shanghai Municipal Government and Director General of the Shanghai World Expo Coordination Bureau Hong Hao, joined hands and drew Chinese calligraphy together on a vertical beam of the steel structure of the USA National Pavilion at the 2010 Shanghai World Expo while wishing the Pavilion and the Expo success. The beam was also signed by USA National Pavilion Co-Founder Ellen Eliasoph and Board Chairman Kenneth Jarrett, symbolizing the private-sector and governmental cooperation that is making the USA Pavilion possible. The "topping-off" ceremony was held to mark the completion of the superstructure of the USA National Pavilion, which broke ground on July 17, 2009. It was attended by officials from the U.S. Embassy in Beijing, the U.S. Consulate General in Shanghai, and the Bureau of World Expo Coordination. This was Jon Huntsman's first visit to Shanghai after he was sworn in as U.S. Ambassador to China on August 11, 2009. At over 60,000 square feet (6,000 square meters), the USA National Pavilion will be one of the largest national pavilions at the Expo. The U.S. presence at the Expo will be the fruits of a unique collaboration between the U.S. Department of State and Pavilion sponsors that will include leading America-based companies and organizations. The Pavilion's construction is expected to be completed by the end of the year.
  4. 4. The USA National Pavilion Store is the Perfect Place to Visit as You Begin the New Year The USA 2010 Stadium Blanket is on of the many gift ideas you can find at the USA Pavilion Store. Now that the Shanghai Expo 2010 is only a few months away, consider visiting the USA Pavilion Store at The USA National Pavilion Committee announced the launch of its online store for clothing, accessories and gifts bearing the USA National Pavilion logo in September of 2009. The store offers dozens of items that can be shipped anyplace around the world. The USA National Pavilion is the official representative of the United States at the Shanghai World Expo 2010. It is managed by Shanghai Expo 2010, Inc., a non-profit tax-exempt entity responsible for carrying out the fund-raising, design, construction, and operation of the USA National Pavilion project on behalf of the government of the United States of America. Nearly 12 Million Tickets Already Sold for the Shanghai World Expo 2010 Shanghai has achieved the goal of tickets sales in 2009 ahead of schedule, according to the Shanghai World Expo Coordination Bureau. A total of 11.8 million tickets for the 2010 Shanghai World Expo have been sold so far. The Expo organizers predicted that they will successfully reach the sales target of 70 million tickets. And the international gala in Shanghai is expected to become the most-visited World Expo. According to Xinhua, tickets for the 2010 Shanghai World Expo went on sale in the United States on December 1, with some travel packages offering trips to other Chinese destinations as well as attendance at the fair itself. In the United States, people can buy the tickets at more than 1,600 outlets of the Peregrine Travel Group, one of 14 designated ticket agencies. Individuals can also buy tickets at and pay online by credit card. The expo organizers said the USA National Pavilion is well on track of its construction and will showcase sustainability, teamwork, health, and the spirit of meeting challenges. Three American cities - San Francisco, Philadelphia and Chicago - have planned to demonstrate their blueprints for future metropolis in the Urban Best Practices Area of the Pavilion.
  5. 5. Sponsors and Strategic Partners to Date Include: 3M China American Airlines Anmar Bloomberg L.P. Boeing Cargill Caterpillar Chevron City of Los Angeles Corning Cummins CV Starr Foundation Dell Deloitte Dow Chemical Dupont Executive Centre FedEx General Electric Goodyear Honeywell Intel Corporation Johnson & Johnson Marriott Microsoft Motorola NYSE/Euronext Panasonic Integrated Systems PepsiCo Pfizer Procter & Gamble Qualcomm State of Hawaii State of Texas United Technologies Walmart Visa Yum! Brands We Ended 2009 With a Strong Finish A gala signing ceremony for the Procter & Gamble sponsorship, which was attended by senior representatives of both the Expo Authority and the U.S. State Department. The announcement by Secretary Clinton that Boeing had doubled its sponsorship contribution to $2 million. The signings of the Intel, Qualcomm, Honeywell and Pfizer agreements during the days leading up to Secretary Clinton's visit to Shanghai. The December 17 kick-off meeting of the Steering Committee of the USA Pavilion, chaired by Frank Lavin, and consisting of the Pavilion's Global Sponsors - General Electric, PepsiCo and Chevron - and senior management representatives of the USA National Pavilion. CONNECT AND CONTACTS Three Reasons to Join 1. Connect directly with upwardly mobile consumers in one of the world's largest and fastest growing markets through participation in the USA National Pavilion. 2. Introduce your company to visitors at what is expected to be the largest event in human history with over 70 M attendees, 95 percent of whom will be from Mainland China. 3. Demonstrate your company's commitment to corporate social responsibility in China.
  6. 6. Contacts (China) Ellen R. Eliasoph Founder and General Counsel Ambassador Frank Lavin Steering Committee Chairman Felix T. Wong Director, Partnerships and International Marketing Mobile: (86) 135 0188 2044 Dan Whitaker Director, Sponsorship Sales Office: (86) 136 0182 2938 Skype: dan.whitaker22 Contacts (United States) Nick Winslow Founder and President Office: (1) 626 744 5156 Norm Elder Managing Director, Marketing and Sponsorships Office: (1) 714 773 0165 Mobile: (1) 714 273 5111 Jim Garber Director, Sponsorships Office: (1) 626 355 3515 Questions, Comments, and Value-in-Kind Offers: Connect: Our partners can connect with the USA National Pavilion on Linked In with the official "USA Pavilion 2010" group found at