Basic Guide To Native Advertising
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Basic Guide To Native Advertising

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Native advertising is being pushed as one of the most effective techniques for content marketing online today, but surveys show that the majority of people still don't know what it is, let alone ...

Native advertising is being pushed as one of the most effective techniques for content marketing online today, but surveys show that the majority of people still don't know what it is, let alone understand it. Get a brief overview of what native advertising really is, and whether it's worth investing your time and money.

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Basic Guide To Native Advertising Presentation Transcript

  • 1. What the Hell Is Native Advertising? Matt Jackson – www.BrandingMedia.co.uk
  • 2. What Is Native Advertising? • Blended Content • Sponsored Content • Sponsored Posts • Advertorials • In-Feed Ads • Product Placements • <<your post here>> Matt Jackson – www.BrandingMedia.co.uk Native Advertising
  • 3. Does It Work? 25% of website visitors see native ads compared to 20% that see website banner ads Source: Sharethrough and IPG Media Labs Matt Jackson – www.BrandingMedia.co.uk
  • 4. Does It Work? 46% of melennials that saw native content consumed it 33% of those that consumed it, shared it Source: Yahoo’s Marissa Mayer Matt Jackson – www.BrandingMedia.co.uk
  • 5. Who Offers It? • Facebook • Twitter • LinkedIn • BuzzFeed • New York Times • The Guardian • Google Adwords • Yahoo • Tumblr • Private Websites Matt Jackson – www.BrandingMedia.co.uk
  • 6. Who Else? In a June 2013 survey, 73% of US publishers already offer native advertising on their site. A further 17% said they were considering it. Source: eMarketer Matt Jackson – www.BrandingMedia.co.uk
  • 7. Others Are Doing It The same survey predicted that social native ad spend will be nearly $5bn by 2017. Matt Jackson – www.BrandingMedia.co.uk Source: eMarketer
  • 8. Native advertising could be the key to your website’s success Matt Jackson – www.BrandingMedia.co.uk
  • 9. Find Out More Click the logo for more information native advertising and many other digital marketing strategies.