Accessibility
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Accessibility Accessibility Presentation Transcript

  •  
  • Introductions Matt Goddard , Director
    • Information architecture
    • Usability
    • Accessibility
    • Digital business analysis
    UX Media We are a ‘user experience’ agency. All our design, development and marketing efforts are focused on creating the perfect environment to enable your customers to interact successfully with your business.
  • Client portfolio
  • What is accessibility? Accessibility is… “ a subset of usability which concentrates on making a product or services available to everyone regardless of the physical or mental capability”
  • Why bother?
    • It’s the law
      • Part III of 1999 Disability Discrimination act
    • Improved customer loyalty
    • Improved organic search engine ranking
    But the biggest reason is….
  • Access to a community with a combined spending power in excess of £225 Billion
  • Accessibility on the web
    • Measuring accessibility
    • Improving your existing website
    • Commissioning a new website
  • Measuring accessibility – automated testing
    • The WCAG is the official measure of "accessibility" created by the W3C Web Accessibility Initiative (WAI) working group.
    • Check list of Priorities
      • Priority 1: Must satisfy this checkpoint.
      • Priority 2: Should satisfy this checkpoint.
      • Priority 3: May address this checkpoint.
    • Conformance
      • Level "A": all Priority 1 checkpoints are satisfied;
      • Level "Double-A": all Priority 1 and 2 checkpoints are satisfied;
      • Level "Triple-A": all Priority 1, 2, and 3 checkpoints are satisfied;
  • Improving your existing website
    • Do it yourself
      • Validate your site’s:
        • HTML
        • CSS
        • WAI
        • Work through issues
      • Switch off style sheets
      • Check content for readability
      • Ensure all images have alt text
  • Improving your existing website
    • Commission an agency
      • Who have they worked for?
        • Government clients good sign
      • What service do they offer
        • Expert review
        • User testing
      • Ask for sample report
  • Commissioning a new website Finding the correct agency
    • Who have they worked for?
    • What web standard do they adhere to?
    • Validate their case study websites
      • CynthiaSays http://www.cynthiasays.com/
    • Adherence to web standards a condition of engagement
      • Ask to see validation report prior to sign off.
    • Create compelling readable content.
  • Accessibility Myths
    • Accessibility is expensive
      • Not when designed in.
    • Accessible sites are boring
      • Progressive enhancement is used to degrade for accessibility.
  • Any question?