Which strategy needs Reiss to enter the Netherlands Presentation Transcript
International Market Advisors WHICH ENTRY STRATEGY IS THE MOST SUITABLE FOR REISS? REISS Market Research
OUR MARKET - Holland STRATEGIC LOCATION in Europe INTERNATIONAL BUSINESS environment Superior LOGISTICS and technology infrastructure Highly educated, multilingual and flexible WORKFORCE Quality of LIFE Favorable FISCAL CLIMATE
SUITABILITY – Key Factor For Success & Key Issues REISS Key Success Factors Key Issues RELATED DECISION & SELECTED CRITERIA: CONTROL key activity to exploit the Strenghts of the company KNOWLEDGEkey activity to solve the Weaknesses of the company TO REACH THE OBJECTIVE -25% increase of international sales -8% internal rate return -Bridging brand -Store experience -Unique lifestyle -Clothes quality -Marketing -Unefficient website -International Branding -International mngt skills -Attract middle class -Fashionable people -Business people -Exploit the communication network need CONTROL to need KNOWLEDGE to -Face with economic crisis -Defeat the competitors
FEASIBILITY RELATED DECISION & SELECTION CRITERIA
RISKindicates the amount of investment
PROFITABILITY indicates the amount of profit
ACCEPTABILITY RELATED DECISION & SELECTION CRITERIA OBJECTIVEindicates the satisfaction of the shareholder about the attainment of the objective. CONSUMER SATISFACTIONindicates the level of fulfilment of the needs and wants of the consumers.