Well, in the past 18 months we have made significant strides as an organization to reposition the brand within the industry and with the consumer through our marketing campaign. In the process, we have maintained our leadership position in brand awareness for the 11th consecutive year and we remain a leader in consideration for future real estate transactions among active real estate consumers.* So we’re going to keep that momentum going and keep firing on all cylinders. Both internally and externally.
From a marketing standpoint, we are the official real estate sponsor of U.S. Soccer. This is really exciting as it resonates globally and in soccer fields in playgrounds and schoolyards in most communities. And, we’re advertising in the upcoming 2012 Olympic Games. It’s going to be a big back half of the year for us!
Most importantly, we are focused on growth. To build on the natural advantages inherent in being the world’s largest real estate franchise and real estate sales organization, we convened a Global Task Force comprised of our top master franchise owners throughout the globe. The task force has developed action plans for the global integration of our brand across three major areas:
- Global Referral System;
- Global Branding and Marketing.