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Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
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Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist

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"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of …

"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of those moments," said Matt Gentile, director of social media for Century 21. "Walter's house is like its own character on the show ... as the show is coming to an end we felt like the home is going to receive a lot of attention. This show in particular represents really exceptional quality and between those two factors it was a good opportunity to move forward."

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