Sustainable IT Lifecycle Innovation Management

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Sustainable Lifecycle Innovation Management (SLIM) is a simple but effective aprroach to making efficiency central to IT operations and in moving IT from being a cost centre to an centre for Innovation and lean efficiency

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Sustainable IT Lifecycle Innovation Management

  1. 1. Matt Deacon Emerging Technology, Microsoft UK mattd@microsoft.com www.twitter.com/mattdeacon blogs.msdn.com/matt_deacon
  2. 2. Software challenges • 90,000 Employees • 1 Billion Customers • 425,000 Partners Reduce the 3-5% of energy consumed by software driven devices Use software to address the larger challenge
  3. 3. Green Computing? Wikipedia • The study and practice of using computing resources efficiently. • primary objective is to account for the triple bottom line – People, planet, profit • The goals are to – reduce the use of hazardous materials – maximize energy efficiency during a product's lifetime – promote recyclability of defunct products and waste.
  4. 4. Green (or Sustainable) IT is ... The practice of managing computing resources efficiently throughout their lifecycle©. Copyright © Microsoft, 2009
  5. 5. SO WHAT? Sustainable Lifecycle and Innovation Management
  6. 6. 1. The Environment Energy Demands & Population Growth Pollution & Emissions Climate Change Resource Destruction
  7. 7. Freeform & the Register survey Feb 2008 53% of respondents stated that public relations and the organisation's image were very likely to motivate action on environmental issues 2. The Customer
  8. 8. Wisdom of the Crowds ... • Mass collaboration changes every thing*: – www.glassdoor.com – www.uservoice.com – www.getsatisfaction.com – www.ideastorm.com – www.guardian.co.uk/environment/series/greenwash – www.howstuffworks.com/greenwashing.htm – www.stopgreenwash.org – www.achievezero.com – www.greenpeace.org *Wikinomics
  9. 9. 3. The Government • Cares what its customers say ... – Climate Change Act – Carbon Reduction Commitment – EU Code of Conduct for DCs
  10. 10. The Climate Change Act 2008 • Introduced 11/07 & law 28/11/08 • First country to put emission targets into law – 26% reduction by 2020 – 80% reduction by 2050 – Legally-binding 5-year budgets for greenhouse gas reduction • All primary greenhouse gases are included • Carbon Reduction Commitment http://www.defra.gov.uk/environment/climatechange/uk/legislation
  11. 11. The Carbon Reduction Commitment • Mandatory cap and trade scheme for 04/10 – Affect approx 5K organisations with Energy consumption of over 6,000MWh. – Monitor and report their energy usage. – Appear on a published league table – Carbon Allowances around £12/tCO2e. • An organisation consuming around 8,000MWh could pay as much as £100,000 per year. http://www.defra.gov.uk/environment/climatechange/uk/legislation
  12. 12. EU Code of Conduct for Data centres • CoC is a voluntary initiative – Based on US EnergyStar Data Center Infrastructure Ratings. – Develop and promote best practice for DCs – monthly monitoring of energy usage • Widely seen as “regulation through the back door” – “I view this [CoC] as a wider move towards mandatory energy reporting for data centre owners and providers.” - Alec Selvon-Bruce of Hitachi http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
  13. 13. “Western European electricity consumption [in DCs] for 2007 can be estimated at 56 TWh per year and is projected to increase to 104 TWh per year by 2020.” • Is “energy” a purchase criteria for your IT? • It might be for your car… but IT? 4. The money http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
  14. 14. Introducing ... The practice of managing computing resources efficiently throughout their lifecycle Copyright © Microsoft, 2009
  15. 15. SLIM Maturity Model Copyright © Microsoft, 2009 Baseline (Cost & Control) Emerging (Efficiency & Alignment) Strategic (Growth & Innovation)
  16. 16. Create/ Consume UseDispose SLIM: Chewing the CUD Responsibly, Efficiently, Sustainably
  17. 17. CUD Quantify Refine Learn SLIM: Continuous Improvement Responsibly, Efficiently, Sustainably CUD
  18. 18. Baseline (Cost & Control) Emerging (Efficiency & Alignment) Strategic (Growth & Innovation) SLIM putting it together Quantify Refine Learn Learn ImproveQuantify Learn Quantify Refine Consume UseDispose Copyright © Microsoft, 2009
  19. 19. Example: SLIM Baseline Use Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Quantify
  20. 20. Get hold of your bill! Freeform & the Register survey Feb 2008 “72% of IT organisations don’t see their energy bills!”
  21. 21. Datacentre power consumption Source: EYP Mission Critical Facilities Inc., New York IT Equipment, 50% Cooling, 25% Air Movement, 12% Electricity Transformer/ UPS, 10% Lighting, 3%
  22. 22. Find the hotspots ... Back Top Back Middle Back Bottom 16 20 24 4 8 12 16 60 65 70 75 80 85 90 Time (24 hours from 2/26/2007 4:00pm) Front Top Front Middle Front Bottom
  23. 23. Example: SLIM Baseline Use Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Refine “ Up to 30% of servers housed within many data centres are functionally ‘dead’” McKinsey 2008 report
  24. 24. Get rid of the sleepers
  25. 25. Hot & Cold Aisle Cooling Source: Lawrence Berkeley National Labs CRAH = computer room air handler
  26. 26. Raise the temperature! • Many DCs are run for the comfort of the operators or hotspots • In favourable climates outside air can work well too.* * http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf
  27. 27. Capacity Planning
  28. 28. Source: Ward Ralston and Erik Virtualisation
  29. 29. Server setup Average watts kWh/year Cost* Kilograms of CO2* Standalone IIS7 server × 4 2,000.40 17,535.51 $1,602.75 13,633 One Hyper-V server with 4 IIS7 virtual machines 517.66 (measured) 4,537.81 $414.76 3,528 Potential Savings 1,482.74 12,997.70 $1,187.99 10,105 Standalone IIS7 server × 10 5,001.00 43,838.77 $4,006.86 34,083 One Hyper-V server with 10 IIS7 virtual machines 512.17 (measured) 4,489.68 $410.36 3,491 Potential Savings 4,488.83 39,349.08 $3,596.51 30,592 * See Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State (http://www.eia.doe.gov/cneaf/electricity/epm/table5_6_b.html) and Greenhouse Gas Equivalencies Calculator (http://www.epa.gov/cleanenergy/energy-resources/calculator.html) from the U.S. Environmental Protection Agency. Source: Ward Ralston and Erik Virtualisation
  30. 30. Virtualisation pitfalls • VM Sprawl – Management of VMs is key • Storage – VMs are only part of the solution, don’t forget storage virtualisation too • IO bottleneck – Understand IO requirements of VM candidates – It won’t be the # VMs but amount of IO that throttles the server
  31. 31. Example: SLIM Baseline Use Copyright © Microsoft, 2009 CUD Quantify Refine Improve USE Improve
  32. 32. Power Usage Efficiency (PUE) Microsoft Datacentre PUE from Aug 2004 to Aug 2007 Annual Avg PUE Targets for New Datacenter Construction http://blogs.msdn.com/the_power_of_software/ Data Center Efficiency - Beyond PUE and DCiE
  33. 33. In Summary ... • Sustainability is and will be a key factor for IT – Environment – Customers – Government – Cost • Consider Green IT in terms of – Sustainability – Efficiency – Agility – Innovation
  34. 34. SLIM is ... • Looking at sustainability across the lifecycle • Gradual quantifiable success • Continuous improvement • Moving from cost & control to growth and innovation • Developing a culture of sustainable innovation • And don’t forget ...
  35. 35. Consume UseDispose SLIM: Chewing the CUD Responsibly, Efficiently, Sustainably
  36. 36. Thank you
  37. 37. Resources • White Papers – 4 reasons to go green • http://msdn.microsoft.com/en-gb/dd722718.aspx – Processor Power Management in Windows Vista and Windows Server 2008 • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx – How to Enable Processor Power Management in Windows Server 2003 • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/w2k3_ProcPower.mspx – Windows Vista Energy Conservation • http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx – Best practices for datacenters • http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy- Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc • http://blogs.technet.com/msdatacenters/archive/2009/04/20/microsoft-s-top-10-business-practices- for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx • What Microsoft is doing – http://www.microsoft.com/environment • The Green Grid organization – http://www.thegreengrid.org

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