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How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]
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How to launch a event ticketing sales business on mobile [Part 1 - Mobile Insights]

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Rocket fuel for aspiring mobile marketers

Rocket fuel for aspiring mobile marketers

Published in: Business, Technology
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  • 1. HOW TO LAUNCH A EVENT TICKETING SALES BUSINESS ON MOBILE ROCKET FUEL FOR ASPIRING MOBILE MARKETERS @FLEPHDOTCOM
  • 2. In this course you will learn: COURSE OVERVIEW •  Why there is so much hype around mobile marketing •  How to draft a mobile strategy for your brand or business •  How to successfully mobilize your brand •  Why building for mobile is not the same as web •  Why so many brands are getting it wrong •  The importance of user profiling and how this affects CLTV •  How to avoid the pitfalls of mobile development •  How to deliver a seamless mobile experience for your business •  How to monetize your mobile platforms •  How to integrate mobile channels in traditional media •  How to use mobile media to drive traffic to your mobile platform •  And much, much more…
  • 3. SECTION ONE MOBILE INSIGHTS
  • 4. SO… WHY IS THERE IS SO MUCH HYPE AROUND MOBILE MARKETING?
  • 5. BECAUSE… MOBILE IS THE MOST PERVASIVE MARKETING MEDIUM IN THE WORLD
  • 6. US POPULATION = 310 million # OF MOBILE PHONES = 286 million VIRTUALLY EVERYONE HAS A MOBILE PHONE
  • 7. Did you know? THERE ARE MORE PEOPLE WITH ACCESS TO MOBILE PHONES THAN DRINKING WATER
  • 8. THE IRONY MANY BRANDS HAVE BEEN SLOW TO INCORPORATE MOBILE INTO THEIR WIDER MARKETING STRATEGY
  • 9. MYTH #1 MOBILE MARKETING DOES NOT REQUIRE A STRATEGY
  • 10. MYTH #2 MOBILE MARKETING IS SPAM
  • 11. “Hello ladies! Get 30% off THE PROBLEM? all summer dresses now. Visit our website today for more information! GENERIC MESSAGING FEELS LIKE SPAM TO THE RECIPIENT
  • 12. MYTH #3 MOBILE MARKETING IS ABOUT THE DEVICE
  • 13. Y W HAT? SA 9% USED PHONE DURING SEX 19% USED PHONE IN CHURCH 55% USED PHONE WHILE DRIVING
  • 14. Y W HAT? SA 18% ADMITTED: USED PHONE DURING SEX 40% USED PHONE IN CHURCH 99% USED PHONE WHILE DRIVING
  • 15. 46% = MEN DID YOU KNOW? 19% = FEMALES HAVE YOU USED AN IPAD ON THE LOO LATELY?
  • 16. MYTH #4 MOBILE MARKETING MEANS DEVELOPING AN APP
  • 17. MYTH #5 MOBILE ISN’T IMPORTANT IN MY INDUSTRY
  • 18. so… WHAT EXACTLY IS A MOBILE DEVICE ANYWAY?
  • 19. OVER 9,000 VARIANTS AND GROWING BY THE DAY
  • 20. A MARKETERS PERSPECTIVE MOBILE PHONE TYPES FEATURE BASIC MARKET MATURITY SMART
  • 21. MOBILE PHONE TYPES BASIC + FEATURE + SMART . BASIC FEATURE VOICE DIALING, SMS and USSD ENABLED NO FEATURES e.g. CAMERA SMART
  • 22. MOBILE PHONE TYPES BASIC + FEATURE + SMART . BASIC FEATURE INTRODUCTION OF PHONE FEATURES e.g. CAMERA’s AND MOBILE INTERNET SMART
  • 23. MOBILE PHONE TYPES BASIC + FEATURE + SMART . BASIC FEATURE SMART HIGH-END COMPUTING ABILITY AND CONNECTIVITY. ALSO, ENABLES INSTALLATION OF MOBILE APPS
  • 24. BUT… HOW ARE PEOPLE USING THEIR MOBILE DEVICES?
  • 25. SA vs USA HOW PEOPLE USE THEIR PHONES
  • 26. SECTION ONE – WHAT HAVE WE LEARNT MOBILE INSIGHTS •  WHY THERE IS SO MUCH HYPE AROUND MOBILE STRATEGY •  WHY BRANDS HAVE FAILED TO DEFINE A MOBILE MARKETING STRATEGY •  DEBUNKED 5 KEY MOBILE MARKETING MYTHS •  WHAT DEFINES A MOBILE DEVICE FROM A MARKETING PERSPECTIVE •  HOW CONSUMERS ARE USING THEIR PHONES TODAY

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