Career Services 3.0


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Slides from presentation on how career centers use technology to connect students with employers delivered at the 2013 CareerCon conference of European Union University Career Centers in Las Palmas, Gran Canaria, Spain

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  • Career Services 3.0

    1. 1. Career Service 3.0 Using Technology to Connect Students with Employers through University Career Centres: The Past, Present and Future
    2. 2. The Evolution of Career Service in the United States The Clipboard Era (up to early 1990s) The Floppy Disk Era (The 1990s) The Internet Era (The 2000s) The Smart Phone Era (2010-Present)
    3. 3. The Evolution of Career Service Technology in the United States The Clipboard Era (up to early 1990s) The Floppy Disk Era (The 1990s) The Internet Era (The 2000s) The Smart Phone Era (2010-Present) • Clipboards • Bulletin Boards • Phones • File Cabinets & Paper • Resource Libraries • One Size Fits All • Computers (non-networked) • Computer-based Automation Systems • Web 1.0: Online Job Boards • File Cabinets & Paper • Resource Libraries • One-Size Fits All • Local Area Networks • Web 2.0: Online Job Boards, Libraries & web-based Automation Systems • Bulletin Boards • Email & Phones • File Cabinets &Paper • Limited Customization • Web/cloud-based Automation Systems, Information Services & Resources • Web 3.0: Intelligent & Unique UI • Digital Files and Archives • Email, Text, Video, Chat • Data, Analytics & Accountability • Hyper-customization
    4. 4. U.S. Career Services in 2013 • Administration is paying attention, but value proposition/role is not clearly defined. • Must provide career services to all, not placement services to some • Focus on Outcomes, Accountability and Analytics • Cannot “place” students or force Students or Employers to use services • Budgets are flat while expectations increasing • “Fuzzy” understanding of Career Service on campus presents new opportunities!
    5. 5. Campus Recruiting in 2015 & Beyond: Agree or Disagree? • Online networking events and social media interactions will replace face-to-face events such as career fairs. 81% Disagreed • Because all company and position information can found online, career services will become consultants rather than brokers. 73% Agreed • Career Services will become the new entrepreneurs on campus by generating new revenue and showing ROI. 73% Agreed Source: 2011 NACE Conference – Grapevine TX
    6. 6. The career management landscape has changed THEN: During the 20th century when employees occupied a permanent job, individuals could count on bureaucratic organizations to provide a grand narrative about how their lives would unfold. NOW: Today, individuals can no longer plan to work 30 years developing a career within the boundaries of one job or even one organization. Instead, during their lifetimes they may expect to occupy at least 10 jobs, more properly called assignments. (Saratoga Institute)
    7. 7. U.S. Career Services Organization Chart Executive Leadership Research Employment Outcomes Student Engagement Student Satisfaction Student Retention Meeting Planning & Logistics Interviewing: in-person and computer-mediated Employer-Student Engagement Events Career Fairs Employer Outreach Proactive Relationship- building Opportunity Generation Marketing Communications To Students To Employers To Alumni To Faculty & Staff Counseling, Advisi ng & Testing Career Counseling Career Testing and Assessment Career Coaching Peer Advising
    8. 8. Career Services Automation Tools (like the CSO System) help Career Centres Manage EVENTS: Career Fairs and other Career Events, On-campus Interviewing INCOME: Collection and Allocation RELATIONSHIPS: Students, Alumni, Employers, Faculty, Men tors ADVISING: Observations, Follow- up, Scheduling, Tracking DATA: Resumes, Job/Internship Postings, Applications, Observations, Dem ographics, Placement Communicate Students, Employers, Faculty, Staff, Alum ni & Mentors Via email, text and social media Monitor & Measure Analytics Student Activity Employer Activity Candidate Flow Job Market Trends Outcomes Employment & Graduate School Outcomes User Satisfaction Program Quality Integrate Partner Information Services & Resources such as . . . .
    9. 9. Career Service Information Career Exploration • Going Global Job Search Preparation • CareerSpots Job Search • CSO Connect • • Employment Research • CSO SelectSurvey.NET
    10. 10. Career Service Resources Social Media • LinkedIn • Facebook • Twitter Testing & Inventories • CPP/MBTI/Strong Job Search Preparation • CSO Resume/CV Creator • InterviewStream
    11. 11. The College Students of 2020  See their educational futures built almost entirely around technology  Are going to expect more connectivity and creativity from colleges  Are restless with traditional forms of learning and eager to incorporate into their education the electronic tools that have become omnipresent in their lives (smartphones, laptops, iPads, iPods, etc.) The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.
    12. 12. The opportunity . . . . The Career Center of 2020 has the opportunity to demonstrate its value as: – Consultant rather than gatekeeper – Partner rather than provider – Technology Innovator rather than follower – Entrepreneur rather than administrator – Revenue Producer to support new initiatives Creative, Nimble and Proactive
    13. 13. Matt Berndt Director, Communication & Career Services @ CSO Research, Inc. @mattberndt Copyright © 2013 Matthew Berndt 20 years in career services and employment Thanks!
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