Convergence Presentation (Scripts) Cuppa Tea(m)


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Convergence Presentation (Scripts) Cuppa Tea(m)

  1. 1. Second Screening (Steph Brunzel)Zeebox (Amie)Absolute Radio (Steph Billance)Twitter and News (Matt)Video on Demand (David)SLIDE 1 (Intro) Cuppa Tea(m) Convergence between emerging technologies Possibilities for the media industry as a resultSLIDE 2 (Second Screening) Is a phenomenon whereby people are watching television/films, with a second device in front of them The industry is recognizing it, and researching into it Sky commissioned YouGov reportSLIDE 3 (Second Screening) 75% ¾ of the British public, who responded to the survey are engaging in this activitySLIDE 4 (Second Screening) 48% Whilst they’re using this second screen, 48% are on a social networking site Users can post their thoughts on whatever they want on social networksSLIDE 5 (Second Screening) 24% Using social media to actually look what’s on TV Replacing a TV guide?SLIDE 6 (Second Screening) 12% Turn on their TV because of something they’ve seen on a social network Possibilities for social media and reaching audiencesSLIDE 7 (Second Screening) 1 in 6 Massive development Time to invest in this phenomenon?SLIDE 8 (Twitter and TV) 3minutes There are 10m active users on Twitter from the UK and 140m Worldwide Huge audience, reachable through topical #hashtags All for free, although you can invest in promoting your brand
  2. 2. A few examples of how Twitter and TV come hand in hand How Twitter, as a free, and openly public form of marketing is used to get audiences involved, but how this ALSO means that there is a possibility that someone will tune into your show because they’ve seen something on the social media (in this case Twitter)SLIDE 9 (Trendrr) How Trendrr.TV is a way that people and media institutions alike can view how much of a social media presence their program has. And how successful there social media campaigns are Shows can actually see what their social media standings are on services such as Trendrr which shows what’s popular on social networks such as twitter and facebook right nowSLIDE 10 (Zeebox) Described as being an “interactive second screen that makes TV more social”SLIDE 11 (Zeebox) App interface Developed to be available on mobile devices such as Apples iPod, iPhone, and iPad and on the web all for FREE User comment stream middle, zeetags for topics around the show right, cast etc leftSLIDE 12 (Zeebox) What you can use it for What you can use Zeebox for Wouldn’t exist without the second screen trendSLIDE 13 (Absolute Radio) Not restricted to TV Not restricted to TV it effects the radio as well Absolute’s development team blog reported an increase of 7% in listeners when the #trend #nowplaying was usedSLIDE 14 (Absolute Radio) How it was implemented They recognized that their audience had access to social networks via their mobiles So listeners could engage more easily Encouraged throughout the day to use #nowplaying and @absoluteradio and the song playing Reached 23 million users FREE marketingSLIDE 15 (Twitter and the News)
  3. 3. Social media and in particular Twitter are effecting the way news is published and distributedSLIDE 16 (Twitter and the News) Jake Tapper Jake Trapper ABC News, how Twitter has influenced his job Getting leads etcSLIDE 17 (Twitter and the News) Alfred Hermida Tweets and Truth by Alfred Hermida looks at how Twitter is effecting journalism He believes it’s putting a strain on established journalism practices In other words, it’s changing the way news is established and sharedSLIDE 18 (Twitter and the News) Alfred Hermida So the hierarchy, who owns/publishes/distributes the knowledge has now been flipped on it’s headSLIDE 19 (Twitter and the News) Sandy Sandy had a heavy social media presence E.g. Tweeting a picture of a fallen tree as a result of Hurricane Sandy. Even gives information on the where-abouts. Citizen journalismSLIDE 20 (Twitter and the News) Alfred Hermida Citizen Journalism, people are being used by journalists for their user generated contentSLIDE 21 (Twitter and News) LiveBlog 1min “Weaver contends that audiences have a different set of expectations from a live blog compared to an article authored by a correspondent. “On a live blog you are letting the reader in on what’s up there, and say: look, were letting you in on the process of newsgathering. Theres a more fluid sense of whats happening” (Weaver, quoted in Bruno, 2011, p. 44). The live blog format suggest that the news media is willing to take a more iterative and collaborative approach in reporting and verifying the news, albeit within certain prescribed scenarios and environments.” – Hermida 2012 #sandy Instagram, Twitter, and Email. From official and unofficial sources, verifying informationSLIDE 22 (Video on Demand) iPlayer Case Study Access programs anywhere, anytime, on mobile devices
  4. 4. Realised how important social media is to accessing audiencesSLIDE 23 (Video on Demand) iPlayer Social Ecosystem metaphor – living, breathing social environment ANTHONY ROSE Almost natural Allows users to share what they’re watching Anthony interestingly moved from iPlayer development to ZeeboxSLIDE 24 (Video On Demand) iPlayer Becoming more popularSLIDE 25 (Video On Demand) iPlayer PC’s aren’t the chosen way to catch up with TV More portable devices are opted for How easy it is to access now, encourages viewersSLIDE 26 (Video On Demand) iPlayer People are using tablets as a TV, a portable, any time, TV to fit round busy lives People fit TV round their lives not their lives round TVSecond Screening (Steph Brunzel)Zeebox (Amie)Absolute Radio (Steph Billance)Twitter and News (Matt)Video on Demand (David)