Convergence Presentation (No Video) Cuppa Tea(m)


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I had to remove the 2 videos, to upload it to slideshare. They are slide 7, and 20. 7 is of Twitter on TV, and 20 is scrolling through the BBC Sandy Liveblog. No references given yet... And the font has changed!

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  • The potential marketing capabilities that these figures pose for media institutes, and how they can be used to attract audiences and boost revenues.
  • How Twitter, as a free, and openly public form of marketing is used to get audiences involved, but how this ALSO means that there is a possibility that someone will tune into your show because they’ve seen something on the social media (in this case Twitter)
  • How Trendrr.TV is a way that people and media institutions alike can view how much of a social media presence their program has. And how successful there social media campaigns are.
  • How Zeebox is designed purely for two-screening.
  • How Zeebox works. The live feed of what people are saying, the zeetags for information on related topics etc.
  • How Zeebox works. The live feed of what people are saying, the zeetags for information on related topics etc.
  • Absolute Radio’s Twitter Campaign boosting audiences. One Golden Square is their development blog.
  • Absolute Radio’s Twitter Campaign boosting audiences. The potential of FREE marketing on social media and how Absolute Radio adopted this approach to it’s audience.
  • Twitter VS News
  • Jake Trapper ABC News, how Twitter has influenced his job.
  • Tweets and Truth – Hermida. Citizen journalism.
  • Tweets and Truth – Hermida. So the hierarchy, who owns/publishes/distributes the knowledge has now been flipped on it’s head.
  • Tweets and Truth – Hermida. Tweeting a picture of a fallen tree as a result of Hurricane Sandy. Even gives information on the where-abouts. Citizen journalism.
  • Tweets and Truth – Hermida. Citizen journalism.
  • Tweets and Truth – Hermida Weaver contends that audiences have a different set of expectations from a live blog compared to an article authored by a correspondent. “On a live blog you are letting the reader in on what’s up there, and say: look, we're letting you in on the process of newsgathering. There's a more fluid sense of what's happening” (Weaver, quoted in Bruno, 2011, p. 44). The live blog format suggest that the news media is willing to take a more iterative and collaborative approach in reporting and verifying the news, albeit within certain prescribed scenarios and environments. #sandy Instagram, Twitter, and Email. From official and unofficial sources, verifying information.
  • The way social networks is now being adopted by Video On Demand players, to raise audiences, because of the effect of social media on audiences.
  • Will TV be replaced by the tablet?
  • Convergence Presentation (No Video) Cuppa Tea(m)

    1. 1. Second-Screening
    2. 2. 75%Of Brits watch TV with a second device to hand.
    3. 3. 48%Are using social networks.
    4. 4. 24%Use social media for TV recommendations.
    5. 5. 12%12% of people say "theyve turned on their TV just because of something theyve seen on social media”.
    6. 6. 1 in 6British adults intend to buy a tablet this year.
    7. 7. “zeebox is your TV sidekick – an interactivesecond screen that makes TV more social,clever, and fun.” - zeebox
    8. 8. • See what your friends are watching, and invite them to watch with you• Chat, share and Tweet around shows• Get information on virtually anything talked about on TV with our handy live zeetags• Play along with shows, follow celebrities, or get live stats for big sporting events• Easily buy products you see on screen (Zeebox FAQ)
    9. 9. “The emergence of Twitter as a source forbreaking news, and the speed at whichinformation is disseminated on the network,is placing further strain on establishedjournalistic practices.” (Hermida, 2012)
    10. 10. “Social media questions the individualistic,top-down ideology of traditional journalism,subverting journalism’s claim to a monopolyon the provision of everyday publicknowledge.” (Hermida, 2012)
    11. 11. “Twitter has also been adopted as amechanism for user-generated content,tapped by news organizations for gatheringeyewitness reports as events unfold in real-time.” (Hermida, 2012)
    12. 12. "Its a complete social ecosystem." (Anthony Rose, BBC)
    13. 13. “In 2011, 1.94 billion TV and radio programmerequests were made on iPlayer across allplatforms in the UK, its highest number ever.” (
    14. 14. “While 2011 was a remarkable year for BBCiPlayer across the board, the real story was thegrowth of iPlayer on TVs, mobile phones, andtablets, outpacing PC growth many times over,” (Daniel Danker from the BBC,
    15. 15. on“The pea k viewing time for iPlayer .the iPad is moving closer to linear TV ingIn o ther words, People are ustablets as TVs.” (