Your SlideShare is downloading. ×
Convergence Presentation
Convergence Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Convergence Presentation

91

Published on

CMA Cuppa Tea(m), David Brealey and Matthew Beckwith.

CMA Cuppa Tea(m), David Brealey and Matthew Beckwith.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
91
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONVERGENCE PRESENTATION BRIEFSomething along the lines of: “The Effects of Social Media and Self Publishing on Society and MediaCorporations”TWO SCREENING What two screening is: watching TV with another screen to interact on social media with the stars or with other viewers. http://www.guardian.co.uk/technology/appsblog/2012/oct/29/social-tv-second-screen- research?newsfeed=true How people use Twitter as a TV guide, what‟s on, etc. http://img.metro.co.uk/news_focus/Socialtelevision.png http://www.metro.co.uk/news/newsfocus/913995-how-have-television-viewing-habits-changed- thanks-to-social-media How this is being harnessed by TV companies to market their show, (roll Twitter and TV video) https://dev.twitter.com/media/twitter-tv Trendrr.tv and how it gives social charts of TV programs. http://trendrr.tv/ ZeeBox and how it allows viewers to interact together and share their opinions. http://player.vimeo.com/video/31100180 Increasing interactivity between the author and consumer. Lead onto story about Absolute Radio and their “#nowplaying” increased their listener levels by 7%.ABSOLUTE RADIO HARNACING TWITTER Use of the #nowplaying by Absolute Radio to gain listeners, which worked and got them a 7% increase in listeners. http://onegoldensquare.com/2012/03/absolute-radio-nowplaying-twitter-campaign-drives-online- listening-up-by-7/TWITTER AND NEWS How Twitter is now being used by News channels and journalists as a way of finding stories. Quote how many journalists use it. (Tweets and Truth) http://i.imgbox.com/adhB8sD3.png “Twitter isnt just a tool for collecting news; its also a platform for breaking it. To break and develop stories on the fly, youll need two things: established engagement and a mobile device set up with the proper tools.” https://dev.twitter.com/media/newsrooms/report And also how journalistic establishments and CITIZENS alike are using social media such as Twitter to spread news instantly. (#Sandy and how the BBC set up a live blog which featured verified and unverified sources, and how citizens took to YouTube during Hurricane Sandy to share footage of the disaster, and others remix it) Sandy Liveblog on the BBC: http://www.bbc.co.uk/news/world-us- canada-20121635 https://www.youtube.com/watch?v=OZlZUsqkVx8 https://www.youtube.com/watch?v=WwG65hI98EY And the show Superstorm USA from the BBC showcasing the footage captured from Sandy. http://www.mentorn.tv/programmes/programme-list/superstorm-usa-caught-on- camera.aspx What ZeeBox had to say about the program: http://i.imgbox.com/ablHXU0K.png
  • 2. VIDEO ON DEMAND AND SOCIAL MEDIAHow Twitter is being used on BBC iPlayer to increase the awareness of the channel and hopefully thenumber of viewers.http://www.bbc.co.uk/blogs/bbcinternet/2011/06/iplayer_share_tools.htmlAllows BBC to know what is popular on their channel by looking at the tweets and posts about it.http://www.bbc.co.uk/news/101622324oDnow rewards people who tweet about them on Twitter by direct messaging them, this is a method topersuade more people to watch their programmeshttp://www.channel4.com/programmes/community/articles/twitter-rewards-terms-and-conditionsNow that ITV player is out it allows people to never miss a program ever again, that is why in 2011 theirnumber of views increased by 44%http://advanced-television.com/2012/02/29/itv-sees-profit-itv-player-views-up-44/All the players have their own Twitter page allowing people to use Twitter as a TV Guidehttps://twitter.com/4oDhttps://twitter.com/BBCiPlayerhttps://twitter.com/itvplayerEver since people could start watching TV on their mobile phones the number of people actually watchingTV has increased especially now that the ITV Player, BBC iPlayer, 4oD, etc is available on them making iteasier for viewers to catch up on programmes on the move. Which again increases the amount of views onthe channel, for example one fifth of ITV Players views are from mobile phone users.http://www.v-net.tv/one-fifth-of-itv-player-views-are-now-mobile/BBC iPlayer is just the same as of 2011 1.94 billion views were made (record year) because it was viewableon people‟s mobile phones at all timeshttp://thenextweb.com/uk/2012/01/16/bbc-iplayer-secured-2bn-programme-views-in-2011-a-record-year-driven-by-connected-devices/“141 million requests for TV and Radio programmes in November is slightly up on October 2010 – but 32percent more than November 2009, illustrating the growth in desire for video on demand” (Extract from 23rdDec 2010 | 11:58http://www.techradar.com/news/internet/bbc-iplayer-views-still-on-the-up-917632People actually want more opportunities to use „Online TV Players‟ shown when the Olympics were on925,000 requested to be able to watch the Opening Ceremony again, which increased the views by 1.7millionhttp://www.guardian.co.uk/media/2012/jul/30/olympics-opening-ceremony-views-iplayerShows how the views back up the fact that „Video on Demand‟ is getting increasingly popularhttp://www.vodprofessional.com/news/2q2012/43-million-vod-views-for-4od-in-march-2012/

×