Location Based Services From Hype to Hyper

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In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services.

Our key thought was the idea that the age of Austerity (hence the "Thank You George") was a key driver for the consumer adoption of Location-Based Services. Driving consumers to find a good deal through check-ins.

I will also be uploading the script for the presentation, but this doesn't contain David's script or slides.

Published in: Business, Technology
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Location Based Services From Hype to Hyper

  1. 1. Location- Based Services From Hype to Hyper
  2. 2. The Truth Is Location-Based Marketing isn’t new… its just become more participative
  3. 3. Location Based Services: Social Hype to Socially Hyper
  4. 4. You don’t get 500 Million friends by using FourSquare 2.6m users of FourSquare = 78m Check-Ins That’s approximately 30 check-ins per user… The Facebook Social Check-In Equation 500m users of Facebook x 30 Check-Ins per user = 15,000,000,000 So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
  5. 5. Who is doing it.
  6. 6. Informa(on   Rewards   Product  
  7. 7. Informa(on   Rewards   Product  
  8. 8. Gowalla and NatGeo - Location Information
  9. 9. MTV VMAs- Location Information
  10. 10. Informa(on   Rewards   Product  
  11. 11. Vida e Caffe - Location Rewards
  12. 12. Nike Grid London – Location Rewards
  13. 13. Informa(on   Rewards   Product  
  14. 14. James Blunt Facebook Places Integration
  15. 15. Well done George.
  16. 16. Voucher Codes Increase
  17. 17. Rewarded Loyalty Increase
  18. 18. Location-Based Service Increase
  19. 19. PROVIDE  A   UTILITY   BEING  BUSINESS   EFFICIENT   Brand Usage will increase
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