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Location Based Services From Hype to Hyper
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Location Based Services From Hype to Hyper

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In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services. …

In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services.

Our key thought was the idea that the age of Austerity (hence the "Thank You George") was a key driver for the consumer adoption of Location-Based Services. Driving consumers to find a good deal through check-ins.

I will also be uploading the script for the presentation, but this doesn't contain David's script or slides.

Published in Business , Technology
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Transcript

  • 1. Location- Based Services From Hype to Hyper
  • 2. The Truth Is Location-Based Marketing isn’t new… its just become more participative
  • 3. Location Based Services: Social Hype to Socially Hyper
  • 4. You don’t get 500 Million friends by using FourSquare 2.6m users of FourSquare = 78m Check-Ins That’s approximately 30 check-ins per user… The Facebook Social Check-In Equation 500m users of Facebook x 30 Check-Ins per user = 15,000,000,000 So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
  • 5. Who is doing it.
  • 6. Informa(on   Rewards   Product  
  • 7. Informa(on   Rewards   Product  
  • 8. Gowalla and NatGeo - Location Information
  • 9. MTV VMAs- Location Information
  • 10. Informa(on   Rewards   Product  
  • 11. Vida e Caffe - Location Rewards
  • 12. Nike Grid London – Location Rewards
  • 13. Informa(on   Rewards   Product  
  • 14. James Blunt Facebook Places Integration
  • 15. Well done George.
  • 16. Voucher Codes Increase
  • 17. Rewarded Loyalty Increase
  • 18. Location-Based Service Increase
  • 19. PROVIDE  A   UTILITY   BEING  BUSINESS   EFFICIENT   Brand Usage will increase