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Location Based Services From Hype to Hyper

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In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services....

In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services.

Our key thought was the idea that the age of Austerity (hence the "Thank You George") was a key driver for the consumer adoption of Location-Based Services. Driving consumers to find a good deal through check-ins.

I will also be uploading the script for the presentation, but this doesn't contain David's script or slides.

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    Location Based Services From Hype to Hyper Location Based Services From Hype to Hyper Presentation Transcript

    • Location- Based Services From Hype to Hyper
    • The Truth Is Location-Based Marketing isn’t new… its just become more participative
    • Location Based Services: Social Hype to Socially Hyper
    • You don’t get 500 Million friends by using FourSquare 2.6m users of FourSquare = 78m Check-Ins That’s approximately 30 check-ins per user… The Facebook Social Check-In Equation 500m users of Facebook x 30 Check-Ins per user = 15,000,000,000 So The Social Network sequel: You don’t get to 15 billion check-ins without making a few enemies…
    • Who is doing it.
    • Informa(on   Rewards   Product  
    • Informa(on   Rewards   Product  
    • Gowalla and NatGeo - Location Information
    • MTV VMAs- Location Information
    • Informa(on   Rewards   Product  
    • Vida e Caffe - Location Rewards
    • Nike Grid London – Location Rewards
    • Informa(on   Rewards   Product  
    • James Blunt Facebook Places Integration
    • Well done George.
    • Voucher Codes Increase
    • Rewarded Loyalty Increase
    • Location-Based Service Increase
    • Brand Usage will increase PROVIDE  A   BEING  BUSINESS   UTILITY   EFFICIENT