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Social Media Plan
Created by:
Matthew Schloss
SM
Company Overview
• Company overview
• History
• Competition
• Products
Current Market
• Where are we?
• Where do we want to be?
• How do we get there?
Target Market
• Who are they?
• How do we reach them?
• Why will it be so easy?
• What do they want?
Key Challenges & Goals
• What challenges do we face?
• How can we better communicate
with the public?
• How can we improve...
Social Media
• What is social media?
• How these devices increase brand
recognition, sales, relationships, and
communicati...
Why Blog?
• Why this will give us the best
results?
• How we will use the blog to
increase brand awareness?
• Why a blog i...
SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?
Google AdWords
• What is it?
• Which words do we pick?
• How we will use it to increase search
results and brand recogniti...
Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and learned?
• How will w...
Budget & Timeline
• Where do we begin?
• How long will this take to complete?
• How much will this cost?
• Summary: What s...
Questions & Answers
Thank You
Matthew Schloss
SM
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Adv492 final

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this final for adv492 was done as a social media plan for the company Applied Robotics

Published in: Technology, Business
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Transcript of "Adv492 final"

  1. 1. Social Media Plan Created by: Matthew Schloss SM
  2. 2. Company Overview • Company overview • History • Competition • Products
  3. 3. Current Market • Where are we? • Where do we want to be? • How do we get there?
  4. 4. Target Market • Who are they? • How do we reach them? • Why will it be so easy? • What do they want?
  5. 5. Key Challenges & Goals • What challenges do we face? • How can we better communicate with the public? • How can we improve our brand recognition and improve business? • How we can help the public while increasing our awareness.
  6. 6. Social Media • What is social media? • How these devices increase brand recognition, sales, relationships, and communications with the public. • Which ones will be most effective to us?
  7. 7. Why Blog? • Why this will give us the best results? • How we will use the blog to increase brand awareness? • Why a blog is the best way to reach our target audience? • How your blog will build client relationships and communicate with the public.
  8. 8. SEO • What is it? • How will it increase business? • How it will increase search results? • Where do we begin?
  9. 9. Google AdWords • What is it? • Which words do we pick? • How we will use it to increase search results and brand recognition • How it will increase and direct traffic to website and/or blog
  10. 10. Tools to Measure • Google Analytics & Twitter Analytics • Tools available • What can be measured and learned? • How will we use this data to achieve success?
  11. 11. Budget & Timeline • Where do we begin? • How long will this take to complete? • How much will this cost? • Summary: What steps we will take and what oder we plan on taking those in.
  12. 12. Questions & Answers
  13. 13. Thank You Matthew Schloss SM
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