Adv492 final

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this final for adv492 was done as a social media plan for the company Applied Robotics

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Adv492 final

  1. 1. Social Media Plan Created by: Matthew Schloss SM
  2. 2. Company Overview • Company overview • History • Competition • Products
  3. 3. Current Market • Where are we? • Where do we want to be? • How do we get there?
  4. 4. Target Market • Who are they? • How do we reach them? • Why will it be so easy? • What do they want?
  5. 5. Key Challenges & Goals • What challenges do we face? • How can we better communicate with the public? • How can we improve our brand recognition and improve business? • How we can help the public while increasing our awareness.
  6. 6. Social Media • What is social media? • How these devices increase brand recognition, sales, relationships, and communications with the public. • Which ones will be most effective to us?
  7. 7. Why Blog? • Why this will give us the best results? • How we will use the blog to increase brand awareness? • Why a blog is the best way to reach our target audience? • How your blog will build client relationships and communicate with the public.
  8. 8. SEO • What is it? • How will it increase business? • How it will increase search results? • Where do we begin?
  9. 9. Google AdWords • What is it? • Which words do we pick? • How we will use it to increase search results and brand recognition • How it will increase and direct traffic to website and/or blog
  10. 10. Tools to Measure • Google Analytics & Twitter Analytics • Tools available • What can be measured and learned? • How will we use this data to achieve success?
  11. 11. Budget & Timeline • Where do we begin? • How long will this take to complete? • How much will this cost? • Summary: What steps we will take and what oder we plan on taking those in.
  12. 12. Questions & Answers
  13. 13. Thank You Matthew Schloss SM

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