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@matt_ashwood
VINE & SNAPCHAT
NEXTGENERATIONOFSOCIAL
AshwoodMedia.com
• Owned by Twitter
• Launched January 24, 2013
• Over 40 million users
• Demographic: Teens & 20-somethings
• All posts ar...
@matt_ashwood
Vine
Discovering Vines
@Persons, #Tags, ⚑Locations, ▸Channels
Brands using Vine: General Electric
@matt_ashwood
Vine
https://vine.co/v/M5YiLngnLjK
Brands using Vine: Virgin Mobile USA
@matt_ashwood
Vine
https://vine.co/v/MMv9LAWY3jB
Brands using Vine: Taco Bell
@matt_ashwood
Vine
https://vine.co/v/Mh2IMgmTbQI
Cross-Platform Use
@matt_ashwood
Vine
Twitter Facebook
@matt_ashwood
Vine
1. Set up a Vine with your Twitter account
2. Make some 6-second stories on Vine
3. Tell the cool kids ...
• 8 million users worldwide
• 70% of user are women
• Demographic: 13-25 year olds
• 700+ million Snaps Sent / Day
• 500 m...
What is a Snap?
@matt_ashwood
Snapchat
A “Snap” is a customizable photo or video
lasting up to 10 seconds. The image
autom...
@matt_ashwood
Snapchat
Brands using Snapchat: Taco Bell
@matt_ashwood
Snapchat
Brands using Snapchat: Sports Franchises
eagles bucksdotcom
@matt_ashwood
Snapchat
How to be cool with Snapchat
1. Set up a Snapchat account with a good password
2. Tell all the cool...
@matt_ashwood
More Video Content
Shorter-length Videos
What do the public want?
Visual Content
Personalized Content
Respec...
@Matt_Ashwood
Social Media Coach
813.394.0260
me@matt-ashwood.com
AshwoodMedia.com
Contact
Vine & Snapchat: Next Generation of Social
Vine & Snapchat: Next Generation of Social
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Vine & Snapchat: Next Generation of Social

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For those that want to reach the next generation of consumers, you ought to be looking at what's going on with vine and snapchat. This is not to say Vine or Snapchat will overtake or replace Facebook and Twitter, but it does indicate what the next generation are looking for in digital marketing.

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Transcript of "Vine & Snapchat: Next Generation of Social"

  1. 1. @matt_ashwood VINE & SNAPCHAT NEXTGENERATIONOFSOCIAL AshwoodMedia.com
  2. 2. • Owned by Twitter • Launched January 24, 2013 • Over 40 million users • Demographic: Teens & 20-somethings • All posts are 6-second looping videos @matt_ashwood Vine
  3. 3. @matt_ashwood Vine Discovering Vines @Persons, #Tags, ⚑Locations, ▸Channels
  4. 4. Brands using Vine: General Electric @matt_ashwood Vine https://vine.co/v/M5YiLngnLjK
  5. 5. Brands using Vine: Virgin Mobile USA @matt_ashwood Vine https://vine.co/v/MMv9LAWY3jB
  6. 6. Brands using Vine: Taco Bell @matt_ashwood Vine https://vine.co/v/Mh2IMgmTbQI
  7. 7. Cross-Platform Use @matt_ashwood Vine Twitter Facebook
  8. 8. @matt_ashwood Vine 1. Set up a Vine with your Twitter account 2. Make some 6-second stories on Vine 3. Tell the cool kids on Twitter about your Vines 4. Watch the cool kids tell their friends about how cool you are 5. Now you are cool How to be cool with Vine
  9. 9. • 8 million users worldwide • 70% of user are women • Demographic: 13-25 year olds • 700+ million Snaps Sent / Day • 500 million Stories Viewed / Day @matt_ashwood Snapchat
  10. 10. What is a Snap? @matt_ashwood Snapchat A “Snap” is a customizable photo or video lasting up to 10 seconds. The image automatically disappears when the recipient has viewed it.
  11. 11. @matt_ashwood Snapchat Brands using Snapchat: Taco Bell
  12. 12. @matt_ashwood Snapchat Brands using Snapchat: Sports Franchises eagles bucksdotcom
  13. 13. @matt_ashwood Snapchat How to be cool with Snapchat 1. Set up a Snapchat account with a good password 2. Tell all the cool kids you are now on snapchat 3. Send a few snaps to said cool kids 4. Watch the cool kids tell their friends about the snaps you sent 5. Now you are cool
  14. 14. @matt_ashwood More Video Content Shorter-length Videos What do the public want? Visual Content Personalized Content Respect for Privacy I believe the popularity of these two apps among younger generations indicates the future of successful marketing…
  15. 15. @Matt_Ashwood Social Media Coach 813.394.0260 me@matt-ashwood.com AshwoodMedia.com Contact
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