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Social Media & Financial Services                      Sidneyeve Matrix
Context67% banking or bill payments         online Canadians make         financial e-transactions electronic
Context in the US71% $75K+ online financial transactions44% <$30K eBanking or bill payments
Context     Your clients are looking for you,   your products, and services online.% of life insurance clients who used ea...
ContextInsurance clients would like their provider to       communicate with them viaemail 70%SMS/texting 21%     smartpho...
Context2010 survey American Insurance   Marketing & Sales Society60%      insurance pros         use SNS for business
Context year-over-year...no change Insurance-Canada.ca and    IVANS 2011 study60%    insurance pros       use SNS for busi...
9out of10                               Context              insurance pros              using Facebook               but ...
New mobilities: apps that add valueInstead of developing an app from scratch, consider offering anunderpaid indie app deve...
shopping list
budget app
password management
tips!
This	  research	  was	  sponsored	                                     by	  Empire	  Life	  and	  presented	              ...
Socializing Insurance
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Socializing Insurance
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Socializing Insurance

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Transcript of "Socializing Insurance"

  1. 1. Social Media & Financial Services Sidneyeve Matrix
  2. 2. Context67% banking or bill payments online Canadians make financial e-transactions electronic
  3. 3. Context in the US71% $75K+ online financial transactions44% <$30K eBanking or bill payments
  4. 4. Context Your clients are looking for you, your products, and services online.% of life insurance clients who used each channel 39% 38% 24% 16% online in-person mail phone Source: Forrester
  5. 5. ContextInsurance clients would like their provider to communicate with them viaemail 70%SMS/texting 21% smartphone app17% Tweets and Facebooking 11% source: YouGov survey 2011
  6. 6. Context2010 survey American Insurance Marketing & Sales Society60% insurance pros use SNS for business
  7. 7. Context year-over-year...no change Insurance-Canada.ca and IVANS 2011 study60% insurance pros use SNS for business
  8. 8. 9out of10 Context insurance pros using Facebook but not for business Mintel Comperemedia 2010 survey
  9. 9. New mobilities: apps that add valueInstead of developing an app from scratch, consider offering anunderpaid indie app developer an exclusive sponsorship...or inquire about a white label app. Here are four examples of apptypes that would add value for consumers...
  10. 10. shopping list
  11. 11. budget app
  12. 12. password management
  13. 13. tips!
  14. 14. This  research  was  sponsored   by  Empire  Life  and  presented   at  LIMRAs  annual  general   meeting  in  2011.Thank  you  to  Alexandra  Patricia  Vivien  Macgregor  for  research  assistance.Contents  of  this  presentation  including  images  have  Creative  Commons  Attribution-­‐Noncommercial-­‐Share  Alike  3.0  Licenses.About  the  authorSidneyeve  Matrix  teaches  media  and  marketing,  culture  &  communications,  at  Queens  University.sidneyevematrix.comtwitter.com/sidneyeve
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