HR2.0
SocialMediaStrategyforRecruitment
&TalentManagement
Sidneyeve Matrix
digital proclivities
web first
Context
image: EdYourdon
Context
Context
Context
image: Quang Minh
social is mobile
Context
image: Michael Dawes
ambient connectivity
6 messages per waking hourstatversations
6 messages per waking hour
millennials ...
tech-forward companies
are attractive to graduates
it's a signal of innovation
image: vanessa hutd
"More companies are discovering that an über-
connected workplace is not just about
implementing a new set of tools---it i...
Gen Y work priorities
Flexibility
Funculture
Mentorship
Challenges
Workwithimpact
Technology(social&mobile)
Professionalde...
"I need to access my Facebook in order to do my job."
~Millennial MBA,interviewed
in Harvard Business Review
image by El R...
impact of social media
1.employer branding
2.collaboration & communication
3.talent recruiting
4.assessing candidates befo...
people management & enterprise strategy
shape & support new ways of working
image by DeaPeaJay
CHRO leadership
translatingtalentstrategyinto
businessvalueusingsocialmedia
Objectives
whatbusinessbenefitsareyouseeking?
1.Brand elevation
communicate EVP
thought leadership
Sample
Objectives
2. Attract & engage candidates
the right
in the right positions,this is competitive advantage
Sample
Objectives
3.Increase productivity
and organizational effectiveness
via collaboration,transparency,agility
Sample
Objectives
4.Raise the satisfaction index
increase motivation & keep morale high
Sample
Objectives
5.Reduce attrition
engage & retain great employees
Sample
Objectives
6.Succession
planning
identify & support
high performance
high potential
employees
Sample
Objectives
Socialrecruiting
90% companies plan social recruiting in 2011
source:JobVite survey of 800 companies
and 64% hired via soc...
from job boards....
Social Recruiting
"Twitter is altering the recruitment advertising
landscape.The focus is now on providing users
with the tools to access,fi...
job notices on niche news media sites & streams
Social Recruiting
career
maps
Social Recruiting
visualizing
career mapsvisualizing
recruiting	
  microsite	
  links	
  from	
  Facebook,	
  consistent	
  color	
  coding	
  make	
  i...
videos
Social Recruiting
social
media
for
social
good
Social Recruiting
Social Recruiting
career
advice
+ Q&A
Social Recruiting
P2P workshops
"Involvement of employers
inspires and informs young
people,preparing them for the
workforce ...
Social Recruiting
...by making them aware of the skills
and attitudes employers expect."
~David Cruikshank,Deloitte Chairman
Social Recruiti...
inbound recruitment marketing
adding value at social touch points
Socializing Employee referral programs
Social Recruiting
how	
  is	
  HR	
  leveraging	
  our	
  social	
  graphs?
Social Recruiting
simple	
  +	
  impactful	
  Q:
want	
  to	
  work	
  with	
  your	
  friends?	
  
Social Recruiting
+ job searching
When	
  I	
  tested	
  BeKnown	
  it	
  immediately	
  posted	
  a	
  
bunch	
  of	
  sp...
Social Recruiting
& job searching
In	
  2011	
  BranchOut	
  
scaled	
  back	
  their	
  game	
  
elements	
  and	
  grew	...
Socializing & "turbocharging" P2P referrals
Social Recruiting
Career Microsites
socialrecruitmentlandingpage
Social Recruiting
image: Pink Sherbert Photography
Source: CareerBuilder Harris Interactive survey 2010
job listings 35%
fast facts 26%
info about career paths 23%
evidence ...
business culture
flexible
Social Recruiting
microsites
career paths
clear
Social Recruiting
microsites
a day in the life video
truthiness & transparency
Social Recruiting +
Employer Branding
Social Recruiting
Are	
  your	
  campaigns,	
  events,	
  
initiatives,	
  digital	
  assets	
  capitalizing	
  
on	
  the...
Social Recruiting
image: hfabulous
Word of mouth web
reachingpassivecandidates
Social Recruiting
we’re all looking for something to share
FXspillover
enthusiasm &
the social graph
Social Recruiting
Social Recruiting +
Employer Branding
image: Jack Fussell
Social Recruiting +
Employer Branding
Shareable content by design
the currency of the social web
Social Recruiting
moments of microboredom
image: withgalen
infosnacking
Social Recruiting
image: christopher frier brown
mobile	
  content
Which of your career streams needs a
social recruiting makeover
to be more interesting and spreadable?
Social Recruiting
infographicsSocial Recruiting
shareable	
  content
mobile	
  content
Social Recruiting
branded apps
Social Recruiting
mobile	
  content
DIY	
  apps
or exclusive sponsorship
white label?
Social Recruiting
mobile	
  content
Is	
  there	
  a	
  cool	
  app	
  buried	
  in	...
gameification& microfame
internships2.0
Social Recruiting
Internships	
  are	
  not	
  
always	
  unpaid.	
  The	
  most	
...
Social Recruiting
internships	
  2.0
Social Recruiting
internships	
  2.0
game elements
high visibility
Social Recruiting
internships	
  2.0
high visibility
internships	
  2.0
Social Recruiting
game elements
high visibility
Social Recruiting
internships	
  2.0
putting	
  interns	
  
out	
  in	
  front
Social Recruiting
internships	
  2.0
Social Recruiting
internships	
  2.0
Talent Management & Retention
GenYis eager to develop marketable
skills and is seeking career trajectories.
image: jamesju...
support community knowledge sharing
with a less hierarchical structure
increaseemployeesatisfaction,motivation,andperforma...
increasingopenness,decreasingsilos
bonus: social media makes leaders more visible to employees
helps if your goal is more ...
cross-generationalknowledge-sharing
Social technoMentoring
Talent Management
digital literacy
social technomentoring can support increased
across the organization
Talent Management
image: lastquest
54%
Source: 2010 survey commissioned by SkillsSoft
employees surveyed feel
they're not given enough
time to keep up with t...
Training as a Perk
encourage continuous professional
development to keep morale high
Talent Management
training is directl...
on-demand eLearning
Talent Management
especially interactive formats
& transferrable skills training
image: justingaynor
millennial perspectives
GenY likes being asked for their opinions
Talent Management
image: orangeacid
care enough to be interested
make the ask
strategic function: gain actionable intelligence
around employee performance, am...
acknowledge innovators by increasing visibility
feature their backstory in newsletter
interview with quotations + photo/vi...
a 1-time award?
an email?
a phonecall?
do your communication tools
match GenY media use styles?
reward & recognize:
Help them connect.
Reward effort as well as success.
Publicise their successes.
Say thank you.
Talent ...
raise the
visibility of your
thought leaders
& innovators
social software to create
a culture of feedback
What's Next?
looking ahead:emerging trends for HR 3.0
image: Leslie Kalohi
GenY is very socially conscious
wants to make an impact in life and work
What's next?
101K
What's next?
socialmediafor
socialgood
"The HR function has a
responsibility to be proactive
in leading the way in
establishing a company-wide
CSR-enabled cultur...
social good
footprints
image: jam343
supportingemployee
What's next?
What's next?
HR+
flexible work styles
+ sustainability
agile productivity
data & networks at hand
What's next?
“getting” the importance of
flexibility & mobility
to employees
mo...
email
socnets
apps & data
multimedia files
remote desktop
& real-time updates
from an employee perspective:
what does work...
What's next?
image: fritzon
future	
  focused	
  enterprise	
  knows	
  that	
  next	
  gen	
  talent	
  (the	
  touch	
  ...
iPad is the tool of choice
grade schools to biz schools
mLearning
image: Blakespot
android and iOS apps for HR
whether	
  podcast	
  or	
  app,	
  now	
  is	
  the	
  time	
  for	
  your	
...
Thank	
  you	
  to	
  Alexandra	
  Patricia	
  Vivien	
  Macgregor	
  for	
  research	
  
assistance.	
  
Contents	
  of	
...
Socializing Human Resources
Socializing Human Resources
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Socializing Human Resources

  1. 1. HR2.0 SocialMediaStrategyforRecruitment &TalentManagement Sidneyeve Matrix
  2. 2. digital proclivities web first Context image: EdYourdon
  3. 3. Context
  4. 4. Context
  5. 5. Context image: Quang Minh social is mobile
  6. 6. Context
  7. 7. image: Michael Dawes ambient connectivity 6 messages per waking hourstatversations 6 messages per waking hour millennials and other digital natives find comfort in Context
  8. 8. tech-forward companies are attractive to graduates it's a signal of innovation image: vanessa hutd
  9. 9. "More companies are discovering that an über- connected workplace is not just about implementing a new set of tools---it is also about embracing a cultural shift to create an environment where employees are encouraged to share,innovate and collaborate virtually." ~Jeanne Meister,Harvard Business Review
  10. 10. Gen Y work priorities Flexibility Funculture Mentorship Challenges Workwithimpact Technology(social&mobile) Professionaldevelopment Opportunityforadvancement
  11. 11. "I need to access my Facebook in order to do my job." ~Millennial MBA,interviewed in Harvard Business Review image by El Ronzo
  12. 12. impact of social media 1.employer branding 2.collaboration & communication 3.talent recruiting 4.assessing candidates before hiring 5.professional development of employees 6.employee engagement 7.driving innovation Manpower Employer Perspectives on Social Networking survey of 34,000 employers worldwide in 2009 where will the be most felt by companies in the coming years?
  13. 13. people management & enterprise strategy shape & support new ways of working image by DeaPeaJay CHRO leadership
  14. 14. translatingtalentstrategyinto businessvalueusingsocialmedia Objectives whatbusinessbenefitsareyouseeking?
  15. 15. 1.Brand elevation communicate EVP thought leadership Sample Objectives
  16. 16. 2. Attract & engage candidates the right in the right positions,this is competitive advantage Sample Objectives
  17. 17. 3.Increase productivity and organizational effectiveness via collaboration,transparency,agility Sample Objectives
  18. 18. 4.Raise the satisfaction index increase motivation & keep morale high Sample Objectives
  19. 19. 5.Reduce attrition engage & retain great employees Sample Objectives
  20. 20. 6.Succession planning identify & support high performance high potential employees Sample Objectives
  21. 21. Socialrecruiting 90% companies plan social recruiting in 2011 source:JobVite survey of 800 companies and 64% hired via social networks in 2010
  22. 22. from job boards.... Social Recruiting
  23. 23. "Twitter is altering the recruitment advertising landscape.The focus is now on providing users with the tools to access,find and filter jobs within the Job Cloud." ~ MattAlder,RecruitingFuture.com ...to the Job Cloud a brave new world for recruiting Social Recruiting
  24. 24. job notices on niche news media sites & streams Social Recruiting
  25. 25. career maps Social Recruiting visualizing
  26. 26. career mapsvisualizing recruiting  microsite  links  from  Facebook,  consistent  color  coding  make  it  easy  to  follow  the  career  maps
  27. 27. videos Social Recruiting
  28. 28. social media for social good Social Recruiting
  29. 29. Social Recruiting career advice + Q&A
  30. 30. Social Recruiting P2P workshops
  31. 31. "Involvement of employers inspires and informs young people,preparing them for the workforce ... Social Recruiting
  32. 32. ...by making them aware of the skills and attitudes employers expect." ~David Cruikshank,Deloitte Chairman Social Recruiting + thought leadership image: lenifuzhead
  33. 33. inbound recruitment marketing adding value at social touch points
  34. 34. Socializing Employee referral programs Social Recruiting how  is  HR  leveraging  our  social  graphs?
  35. 35. Social Recruiting simple  +  impactful  Q: want  to  work  with  your  friends?  
  36. 36. Social Recruiting + job searching When  I  tested  BeKnown  it  immediately  posted  a   bunch  of  spam  on  my  Facebook  wall  without   permission.  Very  uncool. The  service  is  gameified,  so  if  you're  not  interested   in  spam  and  silly  badges,  I'd  give  it  a  pass.
  37. 37. Social Recruiting & job searching In  2011  BranchOut   scaled  back  their  game   elements  and  grew  by   a  million  members.   This  app  is  cool  way  to   professionalize  your   Facebook  and  discover   jobs.
  38. 38. Socializing & "turbocharging" P2P referrals Social Recruiting
  39. 39. Career Microsites socialrecruitmentlandingpage Social Recruiting image: Pink Sherbert Photography
  40. 40. Source: CareerBuilder Harris Interactive survey 2010 job listings 35% fast facts 26% info about career paths 23% evidence that working there is fun 16% employee testimonials 16% photos from company events 12% when job seekers visit recruiting microsites, what do they want to see?
  41. 41. business culture flexible Social Recruiting microsites
  42. 42. career paths clear Social Recruiting microsites
  43. 43. a day in the life video truthiness & transparency
  44. 44. Social Recruiting + Employer Branding
  45. 45. Social Recruiting Are  your  campaigns,  events,   initiatives,  digital  assets  capitalizing   on  the  power  of  social  friendship? image: Spenser Finnley
  46. 46. Social Recruiting image: hfabulous
  47. 47. Word of mouth web reachingpassivecandidates Social Recruiting we’re all looking for something to share
  48. 48. FXspillover enthusiasm & the social graph Social Recruiting
  49. 49. Social Recruiting + Employer Branding image: Jack Fussell
  50. 50. Social Recruiting + Employer Branding
  51. 51. Shareable content by design the currency of the social web Social Recruiting
  52. 52. moments of microboredom image: withgalen infosnacking Social Recruiting image: christopher frier brown mobile  content
  53. 53. Which of your career streams needs a social recruiting makeover to be more interesting and spreadable? Social Recruiting
  54. 54. infographicsSocial Recruiting shareable  content
  55. 55. mobile  content Social Recruiting
  56. 56. branded apps Social Recruiting mobile  content
  57. 57. DIY  apps
  58. 58. or exclusive sponsorship white label? Social Recruiting mobile  content Is  there  a  cool  app  buried  in   the  app  stores,  that   resonates  with  your  brand   values  and  would  add  value   to  your  clients'  or   employees'  smartphones? Many  underpaid  indie  app   developers  would  welcome   an  exclusive  $pon$or$hip   offer.  The  fastest  way  to   get  into  mobile  could  be  co-­‐ branding  or  white  labelling.
  59. 59. gameification& microfame internships2.0 Social Recruiting Internships  are  not   always  unpaid.  The  most   coveted  positions,  ones   with  high  visibility  and   major  perks,  are   increasingly  being  filled   via  social  web  contests. These  campaigns  are   purpose-­‐built  for  virality.
  60. 60. Social Recruiting internships  2.0
  61. 61. Social Recruiting internships  2.0 game elements high visibility
  62. 62. Social Recruiting internships  2.0 high visibility
  63. 63. internships  2.0 Social Recruiting game elements high visibility
  64. 64. Social Recruiting internships  2.0 putting  interns   out  in  front
  65. 65. Social Recruiting internships  2.0
  66. 66. Social Recruiting internships  2.0
  67. 67. Talent Management & Retention GenYis eager to develop marketable skills and is seeking career trajectories. image: jamesjustin
  68. 68. support community knowledge sharing with a less hierarchical structure increaseemployeesatisfaction,motivation,andperformance cost savings bonus: preserve organizational memory inward facing blog Talent Management
  69. 69. increasingopenness,decreasingsilos bonus: social media makes leaders more visible to employees helps if your goal is more transparency Talent Management an inward facing blog (but only if they are willing to participate!) image: mark sebastian
  70. 70. cross-generationalknowledge-sharing Social technoMentoring Talent Management
  71. 71. digital literacy social technomentoring can support increased across the organization Talent Management image: lastquest
  72. 72. 54% Source: 2010 survey commissioned by SkillsSoft employees surveyed feel they're not given enough time to keep up with training courses 70% would prefer on- demand eLearning Talent Management
  73. 73. Training as a Perk encourage continuous professional development to keep morale high Talent Management training is directly connected to employee retention
  74. 74. on-demand eLearning Talent Management especially interactive formats & transferrable skills training image: justingaynor
  75. 75. millennial perspectives GenY likes being asked for their opinions Talent Management image: orangeacid
  76. 76. care enough to be interested make the ask strategic function: gain actionable intelligence around employee performance, ambition, interests Talent Management
  77. 77. acknowledge innovators by increasing visibility feature their backstory in newsletter interview with quotations + photo/video or a guest blog Talent Management key to employee satisfaction? socialrecognition
  78. 78. a 1-time award? an email? a phonecall? do your communication tools match GenY media use styles?
  79. 79. reward & recognize: Help them connect. Reward effort as well as success. Publicise their successes. Say thank you. Talent Management
  80. 80. raise the visibility of your thought leaders & innovators
  81. 81. social software to create a culture of feedback
  82. 82. What's Next? looking ahead:emerging trends for HR 3.0 image: Leslie Kalohi
  83. 83. GenY is very socially conscious wants to make an impact in life and work What's next?
  84. 84. 101K What's next? socialmediafor socialgood
  85. 85. "The HR function has a responsibility to be proactive in leading the way in establishing a company-wide CSR-enabled culture." What's next?
  86. 86. social good footprints image: jam343 supportingemployee What's next?
  87. 87. What's next? HR+ flexible work styles + sustainability
  88. 88. agile productivity data & networks at hand What's next? “getting” the importance of flexibility & mobility to employees mobile enterprise
  89. 89. email socnets apps & data multimedia files remote desktop & real-time updates from an employee perspective: what does work-ready mobile entail?
  90. 90. What's next? image: fritzon future  focused  enterprise  knows  that  next  gen  talent  (the  touch  generation)  will  be  mobile  literate for the under 2 "consumer" group? iPad #1 hello
  91. 91. iPad is the tool of choice grade schools to biz schools mLearning
  92. 92. image: Blakespot android and iOS apps for HR whether  podcast  or  app,  now  is  the  time  for  your  organization  to  create  some  mobile  solutions  and  content
  93. 93. Thank  you  to  Alexandra  Patricia  Vivien  Macgregor  for  research   assistance.   Contents  of  this  presentation  including  images  have  Creative   Commons  Attribution-­‐Noncommercial-­‐Share  Alike  3.0  Licenses. Sidneyeve  Matrix  teaches  media  and  marketing,  culture   and  communications,  at  Queen's  University  in  Canada. Online  at  sidneyevematrix.com

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