personal shopping app
image: Laughing Squid
adding value for connected Gen Y consumers:
exclusive & customized experience
Sidneyeve Matrix, PhD.
Thank you to David J. Brown, Tom Gierasimczuk, and Kellie Smith at Marketing
Magazine, and to Julie Stewart Binks for research assistance.
Contents of this presentation including images have Creative Commons
Attribution‐Noncommercial‐Share Alike 3.0 Licenses.
This research was sponsored by Marketing Magazine
and presented at their Urban Demo conference that
took place in Toronto in November 2010.