Social Media for Home Care Organizations

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Social Media for Home Care Organizations

  1. 1. social media & home care organizations a presentation by Sidneyeve Matrix imagebyMcBethonFlickr 10 ideas to increase reach, impact, & value
  2. 2. This presentation focuses on two areas of a social media communications strategy: ( i ) designing acontent production& publication plan for socializing research and multimedia creative ( ii ) growingyour networkand elevating brand awareness by connecting and promoting members
  3. 3. strategy: design a content production & publication plan digital agile shareable bite-sized mobile-ready white papers position papers presentations newsletters socialize great content
  4. 4. scribds 1. social publishing
  5. 5. slideshare 2. slide sharing
  6. 6. facebook notes 3. FB notes
  7. 7. infographic 4. infographics
  8. 8. humanizing nostalgic emotional authentic engaging photos videos interviews testimonials multimedia storytelling strategy: create some compelling digital content to share
  9. 9. vimeo/youtube 5. video blogging
  10. 10. flickr 6. photosharing
  11. 11. facebook photosharing on Facebook page
  12. 12. flickr photosharing on Twitter almost 4K views in 5 days
  13. 13. network development share industry news connect individuals & groups strategy: promote and elevate your employees & brand demonstrate thought leadership support professional branding/HR 2.0
  14. 14. 7. industry news tweets
  15. 15. Twitter search & retweet listen for newsworthy tweets by saving keyword searches
  16. 16. 8. build VIP lists
  17. 17. 9. recruiting & onboarding video interviews
  18. 18. 10. build a niche professional development social network
  19. 19. and/or a professional network page on LinkedIn
  20. 20. platform expansion thought leadership timely response to issues brand amplification grow event participation crowdsource initiatives encourage P2P storytelling return on investment: identifying business objectives what else can social media help us do?
  21. 21. raise awareness of agenda disseminate knowledge & resources national & local community cohesion/mobilization support professional & family caregivers spread joy, ideas, & support social proximity more ROI:
  22. 22. not sure how? we hope you'll get in touch. sidneyeve@matrixmediafx.com @sidneyeve on Twitter Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix

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