image: elsonproenterprise mobility in socio-technical perspective a presentation by Sidneyeve Matrix
image: Steve Rhodes2009 year of the smartphone.was hailed as
and then2010 as year of the smartphone.was also hailed image: real.tingley
image: blakespotWe havent hit the tipping point yet butanalysts* say by the 3rd quarter of 2011 smartphones will outnumber feature phones. * source: Forrester and Nielsen
36% BlackBerry smartphone market Q2 2010 image: Daniel Y. Go
image: Jorge Quinteros21% iPhone current market share
image: laihiu28%androidsmartphone market
image: atmtxand now, the iPad.netbook replacementgetting work done while on the road 10M units sold in 2010 thus far. forecast 28M in 2011
In short, all those smartphones and iPadsadd up to an enterprise headache...or, an opportunity. image: csaila
transformative impact of mobiledisruptive technology changing how we work, the type of work we do, and the workplace itself. image: kirtaph
what drives mobile enterprise? connected lifestyles and workstyles. image: j.o.h.n walker
what drives mobile enterprise?placeshifting.we are in an era of mobile workstyleshome, cafe, airport...productivity enroute. image: patrick h. lauke
what drives mobile enterprise?theconsumerizationof enterprise ITimage: owaief89
Employees bring a variety of personal devicesto work and connect to enterprise infrastructure. image: Robert Scoble New pressures on CIO to support and secure multiple platforms, devices, and apps. New compliance issues not seen with laptops.
what doeswork-ready mobile entail? image: modenadude
from an employee perspective: email apps & data multimedia files remote desktop & real-time updates. by j.cliss image: j.cliss
image: matt_eFrom a CIO’s perspective, itʼs complicated.
what holds mobile enterprise back? security concerns. lack of expertise. costs.
The objective is:An integrated, coherentmobile enterprise strategyinvolving all business units. talent recruitment marketing sales force product research & development fleet management customer service client & business intelligence
a mobile enterprise solution agilitythat delivers responsiveness in real-time increase credibility and outpace the competition
image: Thomas Hawkvisibilitya mobile enterprise solution that delivers which of your operations could benefit from increased transparency?
Objective: image: practicalowla mobile enterprise solution that delivers georelevance enhance business performance by adding locational specificity
a mobile enterprise solution that isgreen automate and mobilize paper-based processes and increase sustainability (bonus: improve accuracy in reportage)
image: Today is a good dayToday, consideringthe speed of connected culture& the velocity of be in sync with consumer mobile tech trends. enterprise mobile solutions must business networks
This research was presented at Mobile Innovation Week Toronto 2010, part of the Mobile ThinkTank series.aboutthe authorSidneyeve Matrix, PhD.Queens University. @sidneyeveSidneyeveMatrix.comThank you to Michael Keefe and Bianca Freedman for the invitation & inspiration. Contents of this presentation including images have Creative Commons Attribution‐Noncommercial‐Share Alike 3.0 Licenses.