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M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
M Jackson Marketing Communication Projects
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M Jackson Marketing Communication Projects

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An sampling of marketing communications projects

An sampling of marketing communications projects

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  • 1. matilda jackson Berry Network Project Samples Marketing Communications Graphic Design Copywriting Promotion Development
  • 2. Editorial Style Guide A 20-page reference document developed to encourage consistent writing style throughout the organization Project Responsibilities: l Content Development l Layout Design l Copywriting
  • 3. Brand Guidelines A 10-page quick reference document developed to ensure that branding is consistently and professionally rolled-out throughout the organization Project Responsibilities: l Content Development l Layout Design l Copywriting
  • 4. Client Newsletter Project Responsibilities: An 8-page quarterly client newsletter l Concept Development that incorporates reader-friendly design l Layout Design elements to encourage recipients to take l Copywriting time out of their busy schedules to read it l Print Coordination
  • 5. Sales Collateral A sales sheet designed to announce new social media services that were being launched Project Responsibilities: l Concept Development l Layout Design l Copy Editing
  • 6. White Paper A 13-page white paper designed to provide a detailed, research-based overview of social media Project Responsibilities: l Concept Development l Layout Design l Copy Editing
  • 7. BEFORE AFTER Informational Collateral A revamp of one-page art submission spec sheet designed to incorporate new branding and to be more user-friendly for clients receiving the sheet Project Responsibilities: l Concept Development l Layout Design l Copywriting l Print Coordination
  • 8. Program Collateral Project Responsibilities: A 4-page booklet developed to explain l Concept Development the company’s ad evaluation process and l Layout Design serve as an interactive assessment tool l Copy Editing
  • 9. Internal Poster A 20” x 26” internal poster developed to highlight the company’s new positioning statement to employees Project Responsibilities: l Concept Development l Layout Design
  • 10. Marketing Seminar Invitation A tri-fold invitation with a compass theme designed to generate interest by incorporating a flash drive (containing a promotional video) and sealed pochette envelope featuring an actual miniature working compass Project Responsibilities: l Concept Development l Layout Design l Copywriting l Vendor Sourcing l Print Coordination
  • 11. Plantable Holiday Card A green (literally and figuratively) holiday client card featuring seeded paper designed to be planted after the holiday season. Each card included a rafia tie that held the wild flower seeded paper shell to the printed portion of the card (printed on a recycled paper). Project Responsibilities: l Concept Development l Layout Design l Copywriting l Vendor Sourcing/Coordination
  • 12. Corporate Identity A corporate identity system designed to serve as a more contemporary transition to the company’s while new branding was being developed Project Responsibilities: l Branding Research l Concept Development l Layout Design l Copywriting
  • 13. AFTER BEFORE Corporate Identity A website homepage designed to have stronger visual impact, easier navigation and a more contemporary look. Project Responsibilities: l Concept Development l Layout Design l Copywriting
  • 14. Client Gift Enclosure Cards A series of four gift enclosure cards written and designed to accompany and play off of the gourmet cookies that were sent to clients each quarter Project Responsibilities: l Concept Development l Layout Design l Copywriting l Print Coordination
  • 15. Yellow Pages Advertising A series of ads designed to provide a warm, inviting tone, while also highlighting the benefits of two different retirement facilities owned by the same parent company Project Responsibilities: l Concept Development l Layout Design l Copywriting
  • 16. Yellow Pages Advertising A series of upbeat ads designed to downplay the negative connotation often associated with credit counseling Project Responsibilities: l Concept Development l Layout Design l Copywriting
  • 17. AFTER Yellow Pages BEFORE Advertising Concept An ad concept to show a major auto rental company how the fun associated with their product could be incorporated into their ad Project Responsibilities: l Concept Development l Layout Design l Copywriting
  • 18. Yellow Pages Advertising Concept A series of national insurance ads designed Project Responsibilities: to highlight the people aspect of the client’s l Concept Development l Layout Design services and provide consumers with l Copywriting decision-making information and a strong l Print Coordination call to action
  • 19. Yellow Pages Advertising Concept (continued) Additional ad sizes further highlighting the Project Responsibilities: people angle as well as approaches developed l Concept Development l Layout Design to reach racially diverse segments of the client’s l Copywriting target audience l Print Coordination
  • 20. Convention Collateral Project Responsibilities: An auto repair franchise convention sales piece l Concept Development l Layout Design created to encourage attendees to use Yellow l Copywriting Pages advertising and designed to tie into the l Print Coordination company spokesperson’s former pro boxer background.

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