Travel and Tourism in Morocco to 2017

Synopsis
The report provides detailed market analysis, information and insights, in...
5 Airlines
5.2.1 Introduction Of New Aviation Tax
5.2.2 Expansion Of New Routes And Capacity Increases
5.2.3 Mohammed V In...
13 Company Profiles – Car Rental
13.1.1 Avis Car Rental Morocco – Company Overview
13.1.2 Avis Car Rental Moro...
16 Appendix
ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research rep...
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Travel and Tourism in Morocco to 2017:Industry Trends, Size and Shares Research Report

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The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013–2017).

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Travel and Tourism in Morocco to 2017:Industry Trends, Size and Shares Research Report

  1. 1. Travel and Tourism in Morocco to 2017 Synopsis The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Moroccan travel and tourism sector Detailed analysis of tourist spending patterns in Morocco for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each category, with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries Executive summary The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013–2017). Scope This report provides an extensive analysis related to the tourism demands and flows in Morocco: It details historical values for the Moroccan tourism sector for 2008–2012, along with forecast figures for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008–2012 review period and the 2013–2017 forecast period The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Morocco. It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008–2012 review period and the 2013–2017 forecast period Reasons to buy Take strategic business decisions using historic and forecast market data related to the Moroccan travel and tourism sector. Understand the demand-side dynamics within the Moroccan travel and tourism sector, along with key market trends and growth opportunities. Key highlights In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets middle-class families who do not allocate budgets for trips. The ministry announced appealing prices and travel agencies provided attractive packages similar to those offered to international tourists during the 2012 edition of the program. The ministry also announced that Kounouz Biladi will be extended to other seasons to enable domestic tourists to benefit from discounts throughout the year. In July 2013, the tourism board increased its focus on countries such as China, Russia, Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists. The office has also requested airlines in both Morocco and China to fly direct flights between the two countries. In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London. In April 2013, Ryanair has also renewed its long-term interest in the country by adding two bases in Marrakesh and Fez, increasing its Moroccan operations to 60 routes and eight airports, transporting 2.5 million passengers a year to the country. Premium and high-end luxury hotel brands, such as Mandarin Oriental, Oberoi, The Address Hotels, Rocco Forte Collection and Kempinski, have started investing in new properties in the country; 54 hotel projects are planned with a total of 15,000 new guest rooms. Among these, 18 five-star hotels will be built in Marrakech. Kempinski is also planning two new properties in the country. The Royal Palace hotel, with 260 rooms, opened in Agadir in March 2013, and in October 2013, the 270-room Al Houara hotel opened in Tanger. The cost of renting a basic car with no restrictions on travel distance starts from MAD3,408.2 (US$395.0) per week or MAD491.8 (US$57.0) per day. This is very expensive for a North African country. Most car rental companies also demand a refundable cash deposit of MAD2,934.7 (US$340.0) or MAD4,875.0 (US$565.0) if not paid by a credit card. The best cities to hire cars in are Casablanca, Marrakesh and Tangier, where cars are available at competitive prices. Moroccan travel agencies are capitalizing on domestic audiences through online advertising campaigns, and all travel packages booked through them are subject to a 15% discount. Domestic tourists can also access an interlocutor if they are dissatisfied with the travel agency’s services. table Of Contents 1 Executive Summary 1.1.1 Six Major Projects Funded By The Government 1.1.2 Expansion Of Moroccan Airlines 1.1.3 Government Partnering With The Private Sector For More Investments 2 Travel And Tourism Sector In Context 3 Country Fact Sheet 4 Tourism Flows 4.1.1 Domestic Tourism 4.1.2 Inbound Tourism 4.1.3 Outbound Tourism 4.2.1 New Developments In Domestic Markets Will Rejuvenate Domestic Tourism 4.2.2 Tourism Board Focusing On Emerging Markets 4.2.3 Outbound Tourism To Spain Is Expected To Increase 4.3.1 Domestic Tourism 4.3.2 Inbound Tourism 4.3.3 Outbound Tourism Travel and Tourism in Morocco to 2017
  2. 2. 5 Airlines 5.2.1 Introduction Of New Aviation Tax 5.2.2 Expansion Of New Routes And Capacity Increases 5.2.3 Mohammed V International Airport Extension 6 Hotels 6.2.1 New Investments In Luxury And Up-scale Markets 6.2.2 Government Making Efforts To Attract More Private Investments 7 Car Rental 7.2.1 Renting A Car Is More Expensive 7.2.2 Improved Road Infrastructure To Encourage Demand 8 Travel Intermediaries 8.2.1 Discounts On All Travel Packages 8.2.2 Pilgrimage Tourism Scams 8.2.3 Maroc Origines Donates To Charity With Each Booking 9 Tourism Board Profile 10 Airport Profiles 10.1.1 Overview 10.1.2 Operator Profile 10.1.3 Routes 11 Company Profiles – Airlines 11.1.1 Royal Air Maroc – Company Overview 11.1.2 Royal Air Maroc – Main Services 11.1.3 Royal Air Maroc – Key Employees 11.2.1 Jetairfly.com – Company Overview 11.2.2 Jetairfly.com – Main Services 11.2.3 Jetairfly.com – Key Employees 11.3.1 Ryanair Holdings Plc – Company Overview 11.3.2 Ryanair Holdings Plc – Business Description 11.3.3 Ryanair Holdings Plc – Main Services 11.3.4 Ryanair Holdings Plc – History 11.3.5 Ryanair Holdings Plc – Swot Analysis 11.3.6 Ryanair Holdings Plc – Strengths 11.3.7 Ryanair Holdings Plc – Weaknesses 11.3.8 Ryanair Holdings Plc – Opportunities 11.3.9 Ryanair Holdings Plc – Threats 11.3.10 Ryanair Holdings Plc – Key Employees 12 Company Profiles – Hotels 12.1.1 Accor Hotels Morocco – Company Overview 12.1.2 Accor Hotels Morocco – Main Services And Brands 12.1.3 Accor Hotels Morocco – Key Employees 12.2.1 Louvre Hotels Morocco – Company Overview 12.2.2 Louvre Hotels Morocco – Main Services And Brands 12.2.3 Louvre Hotels Morocco – Key Employees 12.3.1 Hotusa Hotels Morocco – Company Overview 12.3.2 Hotusa Hotels Morocco – Main Services 12.4.1 Kenzi Hotels Group – Company Overview 12.4.2 Kenzi Hotels Group – Main Services 12.4.3 Kenzi Hotels Group – Key Employees 12.5.1 Riu Hotels & Resorts Morocco – Company Overview 12.5.2 Riu Hotels & Resorts Morocco – Main Services 12.5.3 Riu Hotels & Resorts Morocco – Key Employees Travel and Tourism in Morocco to 2017
  3. 3. 13 Company Profiles – Car Rental 13.1.1 Avis Car Rental Morocco – Company Overview 13.1.2 Avis Car Rental Morocco – Main Services 13.1.3 Avis Car Rental Morocco – Key Employees 13.2.1 Hertz Rent A Car Morocco – Company Overview 13.2.2 Hertz Rent A Car Morocco – Main Services 13.2.3 Hertz Rent A Car Morocco – Key Employees 13.3.1 Europcar Morocco Car Rental – Company Overview 13.3.2 Europcar Morocco Car Rental – Main Services 13.3.3 Europcar Morocco Car Rental – Key Employees 13.4.1 Sixt Rent A Car Morocco – Company Overview 13.4.2 Sixt Rent A Car Morocco – Main Services 13.4.3 Sixt Rent A Car Morocco – Key Employees 14 Company Profiles – Travel Intermediaries 14.1.1 Authentic Journeys Morocco Sarl – Company Overview 14.1.2 Authentic Journeys Morocco Sarl – Main Services 14.1.3 Authentic Journeys Morocco Sarl – Key Employees 14.2.1 Journey Beyond Travel – Company Overview 14.2.2 Journey Beyond Travel – Main Services 14.2.3 Journey Beyond Travel – Key Employees 14.3.1 Voyage To Morocco – Company Overview 14.3.2 Voyage To Morocco – Main Services 15 Market Data Analysis 15.1.1 Number Of Trips And Overnight Stays 15.1.2 Number Of Overnight Stays 15.1.3 Total Domestic Tourist Expenditure 15.1.4 Average Expenditure Per Domestic Tourist By Category 15.2.1 International Arrivals By Region 15.2.2 International Arrivals By Purpose Of Visit 15.2.3 Total Inbound Tourism Expenditure By Category 15.2.4 Average International Tourist Expenditure By Category 15.3.1 International Departures By Region 15.3.2 International Departures By Purpose Of Visit 15.3.3 Number Of Overnight Stays 15.3.4 Total Outbound Tourism Expenditure By Category 15.3.5 Average Overseas Expenditure Per Resident By Category 15.4.1 Seats Available 15.4.2 Number Of Seats Sold By Passenger Type 15.4.3 Load Factor 15.4.4 Passenger Kilometers Available 15.4.5 Revenue-generating Passenger Kilometers 15.4.6 Revenue Per Passenger 15.4.7 Total Airlines Revenue 15.5.1 Hotel Establishments 15.5.2 Available Rooms 15.5.3 Room Occupancy Rate 15.5.4 Room Nights Available 15.5.5 Room Nights Occupied 15.5.6 Average Revenue Per Available Room 15.5.7 Revenue Per Occupied Room 15.5.8 Total Revenue Per Available Room 15.5.9 Total Hotel Revenue 15.5.10 Guests By Customer Type 15.6.1 Market Value By Customer Type 15.6.2 Fleet Size 15.6.3 Rental Occasions 15.6.4 Rental Length 15.6.5 Average Rental Length 15.6.6 Utilization Rate 15.6.7 Average Revenue Per Day 15.7.1 Travel Intermediaries Market Value By Product Type 15.7.2 Travel Intermediaries Market Value By Channel 15.7.3 Travel Intermediaries Market Value By Destination 15.7.4 Travel Intermediaries Market Value By Customer Type Travel and Tourism in Morocco to 2017
  4. 4. 16 Appendix ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Travel and Tourism in Morocco to 2017

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