Organic Food and Drink UK October 2013:Latest Industry Size Research Report
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Organic Food and Drink UK October 2013:Latest Industry Size Research Report Document Transcript

  • 1. Organic Food and Drink - UK - October 2013 It is important for organic brands to communicate to shoppers in a more effective way the tangible, concrete benefits their products offer them. Given the vast amount of product information that is already competing for shoppers’ attention, clear, dynamic labels that can be understood at a glance are needed. table Of Content introduction definition abbreviations executive Summary the Market figure 1: Uk Retail Value Sales Of Organic Foods, 2008-18 figure 2: Uk Retail Value Sales Of Organic Foods, By Category, 2013 (est) market Factors organic Is A Low Priority figure 3: Factors Influencing Choice When Buying Food And (non-alcoholic) Drink, March 2013 the Younger Generation Are Cause For Optimism slowing Upward Mobility Presents A Challenge growth In Consumer Spending Should Support Growth companies, Brands And Innovation no End To The Decline In Organic Food And Drink Npd figure 4: Share Of Organic Products In All Food And Drink Npd, 2009-13 a Steady Rise In Adspend the Consumer organic Continues To Enjoy Widespread Appeal figure 6: Changes In Organic Food And Drink Purchases, August 2013 the Appeal Of Organic Varies Significantly By Segment figure 7: Types Of Organic Food And Drink Purchased, August 2013 no One Benefit Of Organic Stands Out figure 8: Reasons For Buying Organic Food And Drink, August 2013 consumers Are Swayed By Promotions figure 9: Attitudes Towards Organic Food And Drink, August 2013 poor Price Perceptions Remain The Biggest Barrier figure 10: Non-users’ Attitudes Towards Organic Food And Drink, August 2013 what We Think Organic Food and Drink - UK - October 2013
  • 2. issues In The Market what Impact Has The Horsemeat Scandal Had On The Organic Food Market? what Barriers Does The Market Face In Capitalising On The Predicted Growth In Consumer Spending? how Can Brands More Effectively Communicate The Benefits Of The Organic Label? will A Change In Eu Organic Regulation Benefit The Market? trend Application trend: Prove It trend: Edutainment mintel Futures: Access Anything, Anywhere market Drivers key Points british Origin Is The Most Important Issue In Food Choices figure 11: Factors Influencing Choice When Buying Food And (non-alcoholic) Drink, March 2013 organic Is Low Down On Consumers’ Agendas growth In 25-34s Bodes Well For The Market figure 12: Trends In The Age Structure Of The Uk Population, 2008-13 And 2013-18 the Market Is Dealt A Blow By The Slowdown In The Growth Of Abs figure 13: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 value Takes Priority As Incomes Are Squeezed… figure 14: Consumer Price Indices, All Items And Food, Q1 2008-q1 2013 but Tentative Improvement In Consumer Expenditure figure 15: Gdp, Pdi And Consumer Expenditure, At Constant 2013 Prices, 2008-18 strengths And Weaknesses strengths weaknesses who’s Innovating? key Points no End To The Decline In Organic Food And Drink Npd figure 16: Share Of Organic Products In All Food And Drink Npd, 2009-13 figure 17: Share Of Organic Products In Total Npd In Selected Categories, 2010-13 baby Food Remains An Important Category For Organic Npd figure 18: Share Of Product Categories In Overall Organic Food And Drink Npd, 2009-13 the Organic Market Is Highly Fragmented Organic Food and Drink - UK - October 2013
  • 3. figure 19: Top 15 Brands In 2012, By Share Of Launches In The Uk Organic Food And Drink Market, 2009-13 market Size And Forecast key Points value Sales Of Organic Have Declined By Over A Quarter figure 20: Uk Retail Value Sales Of Organic Food, 2008-18 the Future figure 21: Uk Retail Value Sales Of Organic Foods, 2008-18 forecast Methodology segment Performance key Points fruit And Veg And Dairy Account For Two Thirds Of Organic Food Sales figure 22: Uk Retail Value Sales Of Organic Foods, By Category, 2013 (est) figure 23: Year-on-year % Change In Organic Food Sales, By Category, 2012 And 2013 an End To The Decline In Organic Fruit And Veg Sales In 2013 figure 24: Uk Retail Sales Of Organic Fruit And Vegetables, By Value, 2008-18 the Organic Dairy Market Rebounds In 2013 figure 25: Uk Retail Sales Of Organic Dairy Products, By Value, 2008-18 baby Food And Drink Continues To Grow Its Share Of Organic Food Sales figure 26: Uk Retail Sales Of Organic Baby Food And Infant Formula, By Value, 2008-18 small Decline Anticipated For Organic Meat, Fish And Poultry Sales In 2013 figure 27: Uk Retail Sales Of Organic Meat, Poultry And Fish, By Value, 2008-18 another Tough Year For The Organic Egg Market figure 28: Uk Retail Sales Of Organic Eggs, By Value, 2008-18 companies And Products rachel’s yeo Valley duchy Originals From Waitrose seeds Of Change organix green & Black’s organic Farm Foods the Soil Association the Organic Trade Board abel & Cole riverford Organic Farms Organic Food and Drink - UK - October 2013
  • 4. brand Communication And Promotion key Points a Steady Rise In Adspend figure 29: Main Monitored Media Advertising Expenditure On Organic Food And Drink, By Selected Leading Organic Brands, 2009-13 hipp Takes The Lead In Adspend In 2012 figure 30: Advertising Expenditure On Organic Foods, By Company, Selected Advertisers, 2009-13 figure 31: Share Of Advertising Expenditure On Organic Foods, By Company, Selected Advertisers, 2009-13 rachel’s Invests Heavily In Advertising For The First Time In 2011 green & Black’s Cuts Back On Adspend In 2012 tv Continues To Dominate Adspend figure 32: Share Of Advertising Expenditure On Organic Foods, By Media, Selected Advertisers, 2009-13 soil Association figure 33: Share Of Advertising Expenditure On Organic Foods, By Media, The Soil Association, 2009-13 ‘organic. Naturally Different’ Campaign In Its Third Year figure 34: Advertising Expenditure On Organic Foods, By Media, The Organic Trade Board, 2010-13 channels To Market key Points supermarkets Dominate Distribution In Organic Food figure 35: Uk Retail Value Sales Of Organic Foods, By Outlet Type, 2009-12 one Bright Spot Comes From Online Retailers And Box Schemes consumer – Usage Of Organic Food And Drink key Points majority Of Britons Made Organic Purchases In The Year To August 2013 figure 36: Changes In Organic Food And Drink Purchases, August 2013 organic Buying Peaks Among Under-35s And Abs figure 37: Consumers Who Have Bought Organic Food And Drink In The Last 12 Months, By Age And Socio-economic Group, August 2013 tight Finances Have Seen Consumers Cut Back consumer – Types Of Organic Food And Drink Purchased key Points vegetables Are The Most Commonly Purchased Organic Food figure 38: Types Of Organic Food And Drink Purchased, August 2013 purchasing Of Meat, Poultry And Dairy Lags Behind Eggs under-25s Are The Core Buyers Of Many Types Of Organic Food/drink figure 39: Selected Types Of Organic Food And Drink Purchased, By Age, August 2013 Organic Food and Drink - UK - October 2013
  • 5. consumer – Reasons For Buying Organic Food And Drink key Points no One Benefit Of Organic Stands Out figure 40: Reasons For Buying Organic Food And Drink, August 2013 quality And Health Perceptions Are Key Motivations figure 41: Consumers Who Buy Organic Food/drink Because It’s Higher Quality And Because It Is Better For Them Because It’s Free From Chemicals And Pesticides, By Age, August 2013 animal Welfare Standards Are Less Important consumer – Attitudes Towards Organic Food And Drink – Users key Points promotions Would Drive More Organic Sales figure 42: Attitudes Towards Organic Food And Drink, August 2013 notable Demand For More Own-label Organic Options Among Over-55s figure 43: Agreement With The Statements ‘i Would Buy More Organic Food And Drink If There Were More Deals Available’ And ‘i Would Like To See A Wider Variety Of Supermarket Own-label Organic Food And Drink’, By Gender And Age, August 2013 limited Demand For Better Availability At Supermarkets one In Three Want More Information under-25s Are Most Influenced By Celebrity Chefs the Horsemeat Scandal Has Helped Boost The Appeal Of Organic consumer – Attitudes Towards Organic Food And Drink – Non-users key Points price Is The Major Sticking Point figure 44: Non-users’ Attitudes Towards Organic Food And Drink, August 2013 over-55s Are The Biggest Sceptics figure 45: Selected Attitudes Towards Organic Food And Drink, August 2013 appendix – Who’s Innovating? figure 46: Share Of Branded Vs. Own-label Launches In Overall Organic Food And Drink Npd, 2009-13 appendix – Market Size And Forecast figure 47: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Food, By Value, 2013-18 appendix – Segment Performance figure 48: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Fruit And Vegetables, By Value, 2013-18 Organic Food and Drink - UK - October 2013
  • 6. figure 49: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Dairy Products, By Value, 2013-18 figure 50: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Baby Food And Infant Formula, By Value, 2013-18 figure 51: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Prepared Meals And Grocery, By Value, 2013-18 figure 52: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Meat, Poultry And Fish, By Value, 2013-18 figure 53: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Bread, Bakery And Cereals, By Value, 2013-18 figure 54: Best- And Worst-case Forecasts For Uk Retail Sales Of Organic Eggs, By Value, 2013-18 appendix – Consumer – Usage Of Organic Food And Drink figure 55: Changes In Organic Food And Drink Purchases, By Demographics, August 2013 appendix – Consumer – Types Of Organic Food And Drink Purchased figure 56: Most Popular Types Of Organic Food And Drink Purchased, By Demographics, August 2013 figure 57: Next Most Popular Types Of Organic Food And Drink Purchased, By Demographics, August 2013 figure 58: Other Types Of Organic Food And Drink Purchased, By Demographics, August 2013 figure 59: Repertoire For Types Of Organic Food And Drink Purchased, By Demographics, August 2013 appendix – Consumer – Reasons For Buying Organic Food And Drink figure 60: Most Popular Reasons For Buying Organic Food/drink, By Demographics, August 2013 figure 61: Next Most Popular Reasons For Buying Organic Food/drink, By Demographics, August 2013 appendix – Consumer – Attitudes Towards Organic Food And Drink – Users figure 62: Most Popular Attitudes Towards Organic Food/drink, By Demographics, August 2013 figure 63: Next Most Popular Attitudes Towards Organic Food/drink, By Demographics, August 2013 figure 64: Other Attitudes Towards Organic Food/drink, By Demographics, August 2013 appendix – Consumer – Attitudes Towards Organic Food And Drink – Non-users figure 65: Most Popular Attitudes Towards Organic Food/drink, By Demographics, August 2013 figure 66: Next Most Popular Attitudes Towards Organic Food/drink, By Demographics, August 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as Organic Food and Drink - UK - October 2013
  • 7. publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Organic Food and Drink - UK - October 2013