Digital Marketing Team: Perform

Tuesday, December 24, 2013 | Mathieu Van de Velde
The Reference
The Reference, part of Emakina Group
Belgium
The Reference, Gent
Emakina Belgium, Brussels
Design is Dead, Antwerp
Copy is...
Emakina Group Coverage
Some clients
The Reference Core Services

Concept & strategy

Technology & design

Management & Marketing

Strategic Planning

User Int...
The Perform Team
90

%
of all internet sessions
begin with a simple search

source
What is The Perform Team?
Center of Excellence of The Reference & Emakina Group dedicated to
analytics, search engine mark...
Our USP’s
Our geographic proximity of our offices in Ghent
Our previous experience & knowledge gained on multiple
projects...
Our Partners
For our Digital Marketing Strategies & Executions we take advantage of a few
Strategic Partnerships:

•

Goog...
Cases
Case 1 – Global e-Commerce SEO

What we did:
•

Technical Consultancy
• Site structure
• HTML code cleanup

•

Site Author...
Case 1 – Global e-Commerce SEO
Case 2 – National B2C Lead Generation SEO

What we’re doing:
•

7 days / month – (BE-NL & BE-FR)
•
•
•
•

Keyword Research...
Case 2 – National B2C Lead Generation SEO
Case 3 – Global B2C Lead Generation SEA

What we’re doing:
•

PPC Advertising– 10 days / month – 22’000 CHF Media
•
•
•
•
...
Case 3 – Global B2C Lead Generation SEA
Case 4 – National B2C E-Commerce

What we’re doing:
•

10 days / month – (BE-NL & BE-FR)
•
•
•
•

Search Engine Optimizati...
Case 4 – National B2C E-Commerce
Case 4 – National B2C E-Commerce
Case 5 – A/B Testing
Case 5 – A/B Testing
Q&A
The Reference - Perform
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Online marketing services presentation of the The Reference / Perform team. This team specializes in Search Engine Marketing, Social Media Marketing, Conversion Optimization, and so on.

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The Reference - Perform

  1. 1. Digital Marketing Team: Perform Tuesday, December 24, 2013 | Mathieu Van de Velde
  2. 2. The Reference
  3. 3. The Reference, part of Emakina Group Belgium The Reference, Gent Emakina Belgium, Brussels Design is Dead, Antwerp Copy is Dead, Antwerp Netherlands London Rotterdam Antwerp Ghent Brussels Paris Emakina.NL, Rotterdam France Emakina.FR, Paris, Limoges UK Emakina.UK, London Switzerland Emakina.CH, Genève Geneva Limoges
  4. 4. Emakina Group Coverage
  5. 5. Some clients
  6. 6. The Reference Core Services Concept & strategy Technology & design Management & Marketing Strategic Planning User Interface Design E-Direct Marketing Site Optimization CMS Platforms Search Engine Marketing User Goal Scenarios Creative Websites Campaigns KPI Definition Transactional Websites Performance Dashboards Consulting Mobile Interfaces Emerging Channels Supported by Supported by Supported by Emakina/Think Emakina/Motion Emakina/Live Emakina/Perform Emakina/Mobile Emakina/Social Emakina/Media
  7. 7. The Perform Team
  8. 8. 90 % of all internet sessions begin with a simple search source
  9. 9. What is The Perform Team? Center of Excellence of The Reference & Emakina Group dedicated to analytics, search engine marketing, social media & conversion optimization. Team of specialist consultants, trained and certified in their area of expertise working groupwide on The Reference and Emakina Clients. Certified Implementation Partner Previously Omniture Certified Solution Provider Certified Partner Certified Partner Previously Nedstat
  10. 10. Our USP’s Our geographic proximity of our offices in Ghent Our previous experience & knowledge gained on multiple projects We are a full service digital agency with a vast network of resources. Not just an SEO & SEA agency Not a traditional strategy but a web traffic approach through content strategy, partially steered by social analytics & insights Open and transparant communication on every level. We’re not a bakery, we do not sugarcoat our product. Highly qualified and trained staff with incentivized Senior profiles.
  11. 11. Our Partners For our Digital Marketing Strategies & Executions we take advantage of a few Strategic Partnerships: • Google Dublin & Belgium • • Facebook • • (Preferred multilingual partner for native copy in Campaigns & SEO) Blue Lines • • (Advanced Remarketing on Google, Microsoft, Facebook, …) Media Forta • • (Advertising) Criteo • • (Google Search, Google Display, Product Listing Ads, … ) (Back-up multilingual partner) Adobe • (Analytics and Marketing Cloud)
  12. 12. Cases
  13. 13. Case 1 – Global e-Commerce SEO What we did: • Technical Consultancy • Site structure • HTML code cleanup • Site Authority Consultancy • Optimize existing backlink profile • Consultancy in Iinkbuilding What the KPI’s were: • Organic Non-Branded Traffic increase with 25%
  14. 14. Case 1 – Global e-Commerce SEO
  15. 15. Case 2 – National B2C Lead Generation SEO What we’re doing: • 7 days / month – (BE-NL & BE-FR) • • • • Keyword Research Content Optimization Internal Linking Multidomain Interlinking – Content Marketing • Linkbuilding (Execution) What the KPI’s are: • • Increase number of Organic Leads Generate Product & Brand awareness
  16. 16. Case 2 – National B2C Lead Generation SEO
  17. 17. Case 3 – Global B2C Lead Generation SEA What we’re doing: • PPC Advertising– 10 days / month – 22’000 CHF Media • • • • Google Search Google Display Facebook Advertising Remarketing What the KPI’s are: • • • Increase number of paid Sales Leads by 10% (anually) Max. Cost per Acquisition of 100 CHF For 5 Platforms / Brands
  18. 18. Case 3 – Global B2C Lead Generation SEA
  19. 19. Case 4 – National B2C E-Commerce What we’re doing: • 10 days / month – (BE-NL & BE-FR) • • • • Search Engine Optimization Search Engine Advertising A/B Testing Monthly steering commitees What the KPI’s are: • • Increase Organic Revenue Generate Product & Brand awareness
  20. 20. Case 4 – National B2C E-Commerce
  21. 21. Case 4 – National B2C E-Commerce
  22. 22. Case 5 – A/B Testing
  23. 23. Case 5 – A/B Testing
  24. 24. Q&A

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