This academic report has been created in 2013 for the last year of study in ISC Paris business school.
The purpose of this study is to demonstrate the importance of digital communication in the video game industry, and the supremacy League of Legends possesses in this field. As in every other sector, the video game industry had to go through the digital revolution. Stores that sold cultural products are now in a difficult position because of their weak revenues1. Despite these dramatic circumstances, League of Legends plays its cards right by proposing a free offer that perfectly suits Internet users.