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Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
Waste management & Carbon sinks
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Waste management & Carbon sinks

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Proposal for the Environment department of the City Council of Madrid focused on waste management and carbon sinks.

Proposal for the Environment department of the City Council of Madrid focused on waste management and carbon sinks.

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  • intense plant cultivation can absorb……. , depending on the plant species, soil quality and climate conditionsby alleviating temperature changes in summer and in winter
  • 1.7% of all the waste collected in puntoslimpios is used cooking oil
  • http://www.esmadrid.com/en/portal.do?TR=C&IDR=335
  • http://www.esmadrid.com/en/portal.do?TR=C&IDR=335
  • http://www.readwriteweb.es/tecnologias/dibujando-perfil-usuario-espanol-facebook/
  • acceptance barometer/ immediate feedback of the environmental policies undertaken by the Municipality,as a platform of discussion, and as a hub of ideas.
  • Sodium Hydroxide
  • INFLUX-STUDIO
  • Philadelphia in 2009
  • Transcript

    1. Waste Management & Carbon Sinks<br />Ilana Ventura – María Tapia – Mateo Gallego – Mauricio Yrivarren – Michel Noujeim<br />
    2. Waste Management<br />Plan Budget Allocation € 101,229,000<br />SPAIN:<br /><ul><li>5th country in waste generation per capita in Western Europe
    3. 4.000 tons of generated waste per day</li></ul>Source: Madrid City Council<br />
    4. Carbon Sinks<br />Ability to absorb up to 20 tons of CO2/hectare/year <br />(Ayuntamiento de Madrid, 2008)<br />Ability to save up to 10% of energy usage around buildings<br />(Trees for Cities, 2011)<br />Adaptation measure: reducing urban heat island effect <br />
    5. Current Situation<br />High maintenance cost of trees<br />High percentage of citizens not recycling used cooking oil<br />Municipality of Madrid not being present on social media<br />
    6. Research Questions<br />Would the Municipality of Madrid save maintenance costs of green zones and encourage further tree planting by engaging the private sector in a partnership?<br />Would the Municipality of Madrid reach a broader audience with their awareness campaigns by being present in social media?<br />Would the Municipality of Madrid save money and become increasingly self-sustainable if it recycle used oil into biodiesel for its public transportation sector? <br />
    7. Methodology<br />Literature review<br />Field work<br />Interviews<br />Surveys<br />
    8. Proposal 1: +Verde<br />
    9. Green Madrid<br />Highest number of trees in Europe<br />2nd highest number of aligned trees in the world<br />16m2of green area / inhabitant<br />Source: Madrid City Council<br />
    10. Maintenance of Carbon Sinks <br />Number of aligned trees: 248.000<br />Maintenance cost: 27.71€/tree/year<br />15% in tree maintenance cost<br />Source: Madrid City Council<br />
    11. +Verde<br />Public-Private Partnership<br />Different Contribution Levels<br />Environmental CSR<br />
    12. Proposal 2: Biodiesel<br />
    13. Sewage System Pollution<br /> 65 million liters<br /> 65.000 liters<br />160.000 <br />Source:Obra Social Caja Madrid<br />
    14. Proposal Implementation<br /><ul><li>Add 40 new recycling oil bins
    15. Awareness campaign that includes TV, radio, printed and social media
    16. Engage a third party biodiesel producer</li></li></ul><li>Cost Estimations<br />Cost of oil recycling bins<br />Cost of collection and transportation of used oil<br />Cost for an awareness campaign<br />Cost of production of biodiesel from cooking oil<br />
    17. Assumptions<br />The average liters of cooking oil disposed/inhabitant<br />Vegetable oil acidity<br />Participation cooking oil recovery curve<br />Fleet growth and Km run by the transport system<br />Market price biodiesel curve<br />
    18. Scenario Results<br />
    19. B20 Environmental Benefits<br />Source: California Air Resources Board<br />
    20. Proposal 3: Social Media<br />
    21. Social Media<br /> of more than 24.6 million internet users worldwide only during the month of April (+3%)<br />Spain 3rd EU country in social media consumption<br />78.6% of Internet users in Madrid are connected through social media<br />Source:Ocio Network<br />
    22. Cost Comparison <br />Advertisement tariffs per day (Monday to Saturday)<br />0.56 €/click<br />
    23. Social Media Benefits<br /><ul><li>Two-way communication
    24. Cost efficient
    25. Less emission</li></li></ul><li>Conclusion<br />Cost Effectiveness<br />Technically Viable <br />Short Period of Time<br />Environmental Effectiveness<br />
    26. Thank You<br />
    27. Biodiesel Price Volatility<br />
    28. Synthetic Trees<br />absorb CO2 up to 1.000 times more than natural trees.<br />remove 90.000 tons of CO2 per year.<br />estimated cost of CO2 capture & storage :110-140 euros/ton<br />
    29. TREEPODS<br />
    30. Solar-Powered Trash Compactors<br />Container capacity is increased by up to 6 times <br />Less waste pick-ups :<br /> 5 times/week instead of 19<br />Automatic message<br />(full locked)<br />
    31. Solar-Powered Trash Compactors<br />Initial investment: <br /> 1.560.000 euros<br />Annual savings:<br /> 568.000 euros<br />Improved air quality<br />

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