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my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
my laptop my soulmate
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my laptop my soulmate

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My work for Ad Student Pinastika 2011 with Angga Prawadika Aji.

My work for Ad Student Pinastika 2011 with Angga Prawadika Aji.

Published in: Technology, Education
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Transcript

  • 1. Problem Persepsi negatif tentang laptop acer, yaitu mudah rusak. Sampai-sampai ada bercandaan yang menyebutkan acer singkatan dari “Awas Cepet Rusak”
  • 2. Tidak ada laptop yangmudah rusak yang adahanya penggunaanlaptop yang benar danyang tidakAcer menempati posisi1 penjualan notebookdi indonesia sejak2005-2011
  • 3. Communicationobjective Menyadarkan masyarakat untuk merawat laptopnya dengan baik. Mengubah persepsi negatif terhadap produk acer
  • 4. InsightSetiap orang menyimpanhal-hal berharga yang takternilai di dalam laptopseperti foto-foto, data-datapenting, dan lain sebagainyasehingga terdapat hubunganemosional antara laptopdengan pemiliknya.
  • 5. Target AudiensUsia: 18-25 tahunGeografis: Kota-kota besar diindonesiaSES: A, BPsikografis: selalu updateinformasi, mudah menerimahal-hal baru, menyukai hal-halpraktis,
  • 6. Key Message rawat laptopmukarena ia menyimpanhal-hal yang berharga
  • 7. Buzzer

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