E-Business : Grooveshark Analysis
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E-Business : Grooveshark Analysis

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This presentation has been done during the E-Business lecture in Grenoble Ecole de Management of the Global Tech program. We had to do a website presentation. ...

This presentation has been done during the E-Business lecture in Grenoble Ecole de Management of the Global Tech program. We had to do a website presentation.

Heuristic: Clément Courcy & Simon Perez
Holistique: Borja Gil & Jeremy Dray
Seo : Jordan Goyon & Hugo Breitweiller
Business model : Mathias Prost

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  • 1. E-BUSINESS ANALYSISGILCARVAJAL, BREITWILLER, GOYON, DRAY, COURCY, PEREZ, PROST
  • 2. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Accessibility Sometimes a bit too long, but Site load‐time mean "loading" icon White on orange or orange/gray contrast good on white Even the main menus are too Font size/spacing bad small Flash & add‐ons are used good No flach and no add-ons sparingly ALT tags bad Only one picture has a alttag not-found/404 pages good No notfound/404 pages
  • 3. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Identity Company logo is good Top left, next to a menu, and neither bigger nor bad from different color placed Tagline makes company’s We understand the purpose of the company thanks good a few words purpose clear Home‐page is digestible in good Little text, few menus, big search zone 5 seconds path to company good The traditional "about" at the bottom of the page information Not very clear: you have to click on help and click mean again to contact them path to contact information
  • 4. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Navigation Main navigation is Icons are too small, bad contrast, we dont know if there are easily identifiable bad top left icons or center icons Navigation labels are Mix of French and English, and what is the difference clear & concise bad between "start exploring" and" search music"? Number of buttons/links is good Only a few buttons/links reasonable Company logo is linked to home‐page good When you click on it, you go on home-page Links are consistent Some titles seem to be links but are not, different links drive & easy to identify bad to the same page Site search is easy to access good There is a space "search"
  • 5. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Content Major headings are clear & descriptive mean Too small, you think there are links sometimes Critical content is above the “fold” good Next to no "fold" Styles & colors are consistent good Only a few colors (4-5) Emphasis (bold, etc.) is used sparingly good Only for titles are labels Ads & pop‐ups are unobtrusive good No ads, no pop-ups Main copy is concise & We understand the purpose of each page in only a explanatory good few words URLs are meaningful & Very simple and meaningful user‐friendly good (http://grooveshark.com/#!/music) HTML page titles are explanatory good Grooveshark - Free Music Streaming, Online Music
  • 6. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Heuristics evaluation Grade Accessibility 3.5/6 Identity 4.5/6 Navigation 3/6 Content 7,5/8 Total 18.5/25 Scale : Bad =0 point Mean= 0.5 point Good = 1 point
  • 7. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
  • 8. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Creating an account & C r e a t e y o u r p r o f i l e I n o r d e r t o e n t e r t h e c o m m u n i t y
  • 9. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL • No ads • Grooveshark + • Different themes • Your music everywhere • New functionalities thanks to apps in preview (PC, Smartphones…) • VIP technical • $ 9 / month support • $ 6 / month
  • 10. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL The community WEB 2.0
  • 11. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Featured: New realeases. Grooveshark choice. Explore new content. Playlists: done by taste Videos: latest video uploads from different artists Popular: most listened. Filter, add to playlists, sort,…basic funtions.(nothing new) Radio stations: Listen to different playlists by genre (last fm)
  • 12. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL MY MUSIC Create your own playlists. Name them and add description Subscribe. Community. Lack of personalization FEATURES Mobile: only jailbreak iphones and android. Desktop: just premium members video mode:youtube videos Visualizers Power hour mode: change every 60’
  • 13. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Slower / Not clear / Too many ads
  • 14. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Keywords analysis IN SOURCE CODE : radio, free music, free songs, music, musica, free mp3, online radio, music songs, internet radio, music videos
  • 15. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL Google Result  Hard to optimize with SEO Yahoo Result Good Bing Result  Average good
  • 16. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
  • 17. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
  • 18. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
  • 19. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL The question: How to provide an easy- The answer: word of mouth to-use, consumer-friendly and legal marketing, community digital music service? section, DMCA rules and banner adds Co-founders, Sam Tarantino and Josh Greenberg
  • 20. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL ELEMENT n°1 : The presence Grooveshark is 100% pure player « Clicks »  Purpose: Sell Use digitally accessible songs , albums and artists in order to make profit have listeners  Even if
  • 21. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL ELEMENT n°2 : PRICING As many e-business entities, Grooveshark is a free service for the consumer (us). Menu pricing One-to-one for its premium bargaining for option. advertisement TRAFFIC = REVENUE
  • 22. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL ELEMENT n°3 : REVENUE MODEL ADVERTISING SUBSCRIPTION COMISSION? Custom site homepage You do not buy music takeovers ON Grooveshark Grooveshark Anywhere Animated banner ads Redirection to online relailers: Itunes & Artist sponsorships Grooveshark Plus Amazon Targeting based on Partnership or age, gender, location, an commission? d listening habits
  • 23. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL ELEMENT n°4 : EXCHANGE MODEL B2C: B2B: Transaction with Global advertisment individual shoppers seen as a service (VIP section, be the for the « 3rd man » with companies/clients Amazon & Itunes
  • 24. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL ELEMENT n°5 : ISSUES & FUTURE ? Which legal model to use? Users < Artists < Catalogs < Money How about competition? Spotify, Last FM, Deezer, Pandora, Tomahawk, AND the Majors ! Recommandations : - Increasing the use of partnerships (illustration: Spotify & Facebook) - Being more involved into the social media aspect - Use niche positioning (with indie music?)
  • 25. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL SOURCES Heulistic: http://www.usereffect.com/topic/25-point-website-usability-checklist http://grooveshark.com Holistic: No sources SEO: www.alexa.com www.google.com, www.bing.com, www.yahoo.com Business model: http://www.proofbranding.com/guest-posts/understanding-the-grooveshark-model/ http://www.grooveshark.com/press http://articles.businessinsider.com/2012-02-10/tech/31044972_1_spotify-labels-music-site http://gizmodo.com/5873630/grooveshark-is-being-sued-by-all-four-major-music-labels
  • 26. E-BUSINESS ANALYSISHEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL FINAL GRADE Heulistic: 15/20 SEO: Holistic: 10/20 12/20 09/20 BP: 12/20
  • 27. E-BUSINESS ANALYSISTHANK YOU