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Online Travel Agency Analysis
 

Online Travel Agency Analysis

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    Online Travel Agency Analysis Online Travel Agency Analysis Presentation Transcript

    • Online TravelAgencyAnalysis:THOMAS COOK
      Matthieu LABOYE
      1
    • Find an OTA to analyse
      OTA chosen: Thomas Cook
      Thomas Cook invented the packages tours in 1841
      1863: millionth client
      Today: Thomas Cook is the second biggest tourism company in Europe22
      2
    • Thomas Cook Target Customer Group
      Thomas Cook Group mainly targets upper classes with:
      Jet Tours
      “Secrets de Jet Tours”
      “Austral Lagons by Jet Tours”
      Families with “Club Eldorador by Jet Tours”
      3
    • Online Services Offered
      Booking for:
      Stays
      Hotels
      Flights
      Rentals
      Last minute
      Special offers
      Newsletter
      4
    • Differences with Expedia
      Expedia offers a few more services as:
      Car rental
      Travel guides
      Possibility to book train tickets
      5
    • Thomas Cook Communication tools
      TV commercials
      Ad in magazines:
      Tourism magazines
      Business magazines
      Luxury magazines
      6
    • Thomas Cook Partners
      Thomas Cook Group is partner with:
      NGO “PlanèteUrgence”: the organization works for replanting 5 million trees in Sumatra by 2012. The aim is promoting sustainable tourism
      The FIFA 2010 World Cup in South Africa
      Aston Villa football club from January 2009 (Thomas Cook Sport)
      Tiscali for providing travel results in its search engine
      7
    • Thank you for your attention
      8