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Online Travel Agency Analysis

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  • 1. Online TravelAgencyAnalysis:THOMAS COOK
    Matthieu LABOYE
    1
  • 2. Find an OTA to analyse
    OTA chosen: Thomas Cook
    Thomas Cook invented the packages tours in 1841
    1863: millionth client
    Today: Thomas Cook is the second biggest tourism company in Europe22
    2
  • 3. Thomas Cook Target Customer Group
    Thomas Cook Group mainly targets upper classes with:
    Jet Tours
    “Secrets de Jet Tours”
    “Austral Lagons by Jet Tours”
    Families with “Club Eldorador by Jet Tours”
    3
  • 4. Online Services Offered
    Booking for:
    Stays
    Hotels
    Flights
    Rentals
    Last minute
    Special offers
    Newsletter
    4
  • 5. Differences with Expedia
    Expedia offers a few more services as:
    Car rental
    Travel guides
    Possibility to book train tickets
    5
  • 6. Thomas Cook Communication tools
    TV commercials
    Ad in magazines:
    Tourism magazines
    Business magazines
    Luxury magazines
    6
  • 7. Thomas Cook Partners
    Thomas Cook Group is partner with:
    NGO “PlanèteUrgence”: the organization works for replanting 5 million trees in Sumatra by 2012. The aim is promoting sustainable tourism
    The FIFA 2010 World Cup in South Africa
    Aston Villa football club from January 2009 (Thomas Cook Sport)
    Tiscali for providing travel results in its search engine
    7
  • 8. Thank you for your attention
    8