Hotel Direct Booking

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Hotel Direct Booking

  1. 1. Hotel Direct Bookings<br />Matthieu LABOYE<br />
  2. 2. Choose 2 non-chain hotels<br />HotelKeppler<br />Pershing Hall<br /><ul><li>For this exercise I have chosen two luxury parisian hotels: </li></li></ul><li>KEPPLER HOTEL<br />Paris, 75116<br />
  3. 3. What easy was it to find the Keppler&apos;s own website? How did it rank in Google search results?<br />
  4. 4. What easy was it to find the Keppler&apos;s own website? How did it rank in Google search results?<br />When typing “Hotel Keppler” in Google, the hotel is ranked 1st<br /> we get the same result when typing:<br />“Keppler”<br />“Keppler Hotel”<br />Neither competitor hotel nor third party site are ahead in search result<br />
  5. 5. How easy was the Keppler site to use: decision information<br />Access to important information is easy<br />Home page is clear<br />3 toolbars<br />1 for language<br />2 for facilities and offers<br />
  6. 6. How easy was the Keppler site to use: Guestroomdetails<br />Access to room presentation is easy thanks to the vertical toolbar<br />However, there are no real details about each category<br />Only, some pictures of different rooms<br />
  7. 7. How easy was the Keppler site to use: facilities<br />Still direct access to information<br />Only a short presentation, no enough details<br />But always many pictures<br />
  8. 8. How easy was the Keppler site to use: Location<br />Easy to locate the hotel thanks to:<br />A clear map<br />Precise information<br />Every type of means of transportation is clearly described<br />
  9. 9. How easy was the Keppler site to use: pricing<br />As usual, information is clear and easy to access<br />No flourish, only the essential<br />
  10. 10. How easy was the Keppler site to use: pricing<br />No pricing page on the website<br />When clicking on “offer”, you are sent to another site: ihotelier.com<br />Interface very simple to use:<br />Chose date<br />Chose type of room<br />Pay<br />
  11. 11. Click through to the booking engine: which one?<br />They have chosen the solution by ihotelier.com<br />A simple 3 step booking process:<br />Chose dates<br />Chose type of room<br />Pay<br />Interface simple and efficient<br />
  12. 12. PERSHING HALL<br />Paris, 75008<br />
  13. 13. What easy was it to find the Pershing Hall&apos;s own website? How did it rank in Google search results?<br />
  14. 14. What easy was it to find the Pershing Hall&apos;s own website? How did it rank in Google search results?<br />When typing “Pershing Hall” in Google, the hotel is ranked 1st<br />Neither competitor hotel nor third party site are ahead in search result<br />
  15. 15. How easy was the Keppler site to use: decision information<br />The home page with all information is simple<br />But the font is too small and it’s difficult to read<br />Moreover you need to scroll if you want to get more info about the hotel, its spirit, its essence<br />
  16. 16. How easy was the Keppler site to use: guestroomdetails<br />Information is easy to access but easy to read: font too small<br />Need to scroll to get room description: not good idea<br />But nice pictures to compensate lack of readability<br />Long description with details<br />
  17. 17. How easy was the Keppler site to use: location<br />Absolutely not easy to get location information: you find it in the “contact” section<br />Really poor map quality <br />It open in a new window: not practical at all<br />
  18. 18. How easy was the Keppler site to use: pricing<br />No pricing section on the website itself<br />It’s weird, unusual and for me not a very good idea<br />The only visible prices are in the “special offer” section<br />
  19. 19. Click through to the booking engine: which one?<br />They have chosen the solution by myfidelio.net<br />Interface looks really cheap, do not match standards of the hotel<br />But it’s complete and easy to book<br />
  20. 20. Which hotel is doing a better direct sell effort?<br />For me, the Keppler is doing the best job in direct selling<br />Their website is cleared<br />And complies better with the luxury image of the hotel even if they can improve it<br />They have a pricing section on the website itself<br />Ihotelier.com’s interface is easier to read and looks better<br />

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