PRESENTER:
EZZUL SYAFIQ BIN ZAHABA 2012208732
MASWADI BIN AZIZ 2012840482
MOHD NAIM HAFIZ BIN MOHAD RAFFI 2012257208
NUR S...
FOUNDER : Dan and Frank Carney
1958, Wichita, Kansas
The 1st Pizza Hut restaurant
open in Wichita , Kansas
1958
1st franchise open in Topeka
, Kansas
Pizza Hut entered into
in...
• Employing more than
300,000 people.
• YUM! Is the parents of
company Pizza Hut.
• Serve different style of
pizza along w...
The first logo of Pizza Hut
Been used in 1958 - 1967
2nd logo
Been used in 1967 - 1999
Changes the font.
Used in 1999 unti...
•Pizza Hut serves more than 1.7 million pizzas every
day, to approximately 4 million customers worldwide.
•Pizza Hut deliv...
Firm
Strategy
, Structure
and Rivalry
Demand
Conditions
Factor
Condition
• Centralized top
management
• Decentralized style
STRUCTURE
• C.H.A.M.P.S
STRATEGY • Top competitor is
Domino’s Pizza
• D...
• Listen to customer
voice.
• Follow culture in
different part.
• Example, Malaysia.
CUSTOMER
FOCUS
Labor Technology Restaurant
Management
development and
training programmed
Developing
Champions
Monitoring the
progress of...
1st and 2nd branch at home
country(United States).
3rd branch Pizza Hut do first
internationalize in Canada.
Pizza Hut ope...
First mover for pizza`s restaurant in
the world
Introduce sit-down restaurant
concept and delivery services.
Wholly owned subsidiaries-
(YUM! BRANDS)
Franchising
Definition of Culture
Culture refers to the knowledge, experience,
beliefs, values, attitudes, meanings, hierarchies
relig...
What kind of
product that Pizza
Hut served?
How Pizza Hut do
the promotion in a
different countries?
What types of
languag...
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
Pizza hut international business
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Pizza hut international business

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Pizza hut

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Pizza hut international business

  1. 1. PRESENTER: EZZUL SYAFIQ BIN ZAHABA 2012208732 MASWADI BIN AZIZ 2012840482 MOHD NAIM HAFIZ BIN MOHAD RAFFI 2012257208 NUR SHAIKHAH AKMAL BINTI ABDULLAH 2012488028 SITI SYAFIAH BINTI ABD MALEK 2012819404
  2. 2. FOUNDER : Dan and Frank Carney 1958, Wichita, Kansas
  3. 3. The 1st Pizza Hut restaurant open in Wichita , Kansas 1958 1st franchise open in Topeka , Kansas Pizza Hut entered into international market with opening of Pizza Hut outlet in Canada 1959 1968 Delivery service is introduced in Pizza Hut1986 1988 Pizza Hut celebrated its 30th anniversary with more than 6000 units. Pizza Hut sales in the United States were over $5 million More than 6,000 Pizza Hut restaurants in the United States, and more than 30,000 restaurant locations in 94 countries and territories around the world. 1996 2012
  4. 4. • Employing more than 300,000 people. • YUM! Is the parents of company Pizza Hut. • Serve different style of pizza along with side dishes
  5. 5. The first logo of Pizza Hut Been used in 1958 - 1967 2nd logo Been used in 1967 - 1999 Changes the font. Used in 1999 until now
  6. 6. •Pizza Hut serves more than 1.7 million pizzas every day, to approximately 4 million customers worldwide. •Pizza Hut delivers from more than 5,300 locations across the U.S •Pizza Hut uses more than 360 million pounds of REAL cheese per year, of that, 335 million pounds is mozzarella cheese. •Pizza Hut uses more than the equivalent of 525 million pounds of tomatoes each year.
  7. 7. Firm Strategy , Structure and Rivalry Demand Conditions Factor Condition
  8. 8. • Centralized top management • Decentralized style STRUCTURE • C.H.A.M.P.S STRATEGY • Top competitor is Domino’s Pizza • Different in preparation of making pizzas RIVALRY
  9. 9. • Listen to customer voice. • Follow culture in different part. • Example, Malaysia. CUSTOMER FOCUS
  10. 10. Labor Technology Restaurant Management development and training programmed Developing Champions Monitoring the progress of business at anytime, anywhere via remote log-in functionally Online recruitment Maintained their good image Very interesting dine Suitable for gathering and party Different from competitor
  11. 11. 1st and 2nd branch at home country(United States). 3rd branch Pizza Hut do first internationalize in Canada. Pizza Hut open in rural area, Mentakab,Pahang.
  12. 12. First mover for pizza`s restaurant in the world Introduce sit-down restaurant concept and delivery services.
  13. 13. Wholly owned subsidiaries- (YUM! BRANDS) Franchising
  14. 14. Definition of Culture Culture refers to the knowledge, experience, beliefs, values, attitudes, meanings, hierarchies religion, nations of time, roles, spatial relations, concept of the universe and material objects and possessions acquired by a group of people in the course of generations through individual and group. In this case of Pizza Hut, we focus more on the elements of culture.
  15. 15. What kind of product that Pizza Hut served? How Pizza Hut do the promotion in a different countries? What types of language that Pizza Hut use in different restaurant? How many types of delivery that Pizza Hut offer? What is the medium that Pizza Hut use to deliver their pizza? Religion Language
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