MasurLaw Games and Mobile Apps

Apple ’s App Store opened July 2008 with 500 apps, and currently offers over 150,000. Android Market opened with about 100 apps, and currently offers nearly 50,000.
Android Market is picking up 3,000 new apps per month (15 percent growth). Apple adds about 14,000 new apps per month (9 percent growth).
iPad app downloads topped 12 million in the first month of the iPad ’s existence.
Now is the time to take advantage of this expanding market.
You need solid legal support to handle contracts, intellectual property issues and corporate matters.

Shazam is leveraging its core music recognition technology to expand its revenue beyond download sales and launched a groundbreaking and highly successful interactive mobile promotion during the 2010 Superbowl. Foursquare is a venture backed location-based social networking platform that recently inked deals with Pepsi, Tasti D-Lite and Bravo! TV. Pandora offers its flagship internet radio service through a mobile application in either a free subscription supported by advertisements or a fee-based subscription without ads. PopCap Games achieved great success by innovating in casual games while the focus in the gaming world was on consoles and store-bought titles and is now expanding its reach across social networking platforms. Recently surpassed 75 million global users and one billion uses. The interactive promotion is currently underway. In February 2010, Foursquare recorded over one million uses per week. Pandora generated $20 million in revenue in 2008 and attracts 3 million visitors a month to its mobile service. PopCap ’s games have been downloaded more than 1 billion times and its flagship title, Bejeweled has sold more than 25 million units across all platforms.

Conceive of your mobile application or game and promotion strategy
Identify your development team
Engage MasurLaw to:
Form your corporation and draft necessary corporate documents
Draft and review developer, distribution, IP licensing, and other agreements
File trademark and copyright application(s) and advise you concerning intellectual property protection issues
Provide a full legal review of promotional materials
Provide day-to-day advice as your business develops

Advised client on technology development, deals with famous brands, and with respect to expansion of business model into interactive advertising. Drafted template agreement for artists and producers of independent programs which run on client ’s platform. Provided strategic advice to help client envision and formulate business model and drafted all necessary legal documents to execute on its plan. Provided strategic and legal consulting services leading to the genesis of Flo Battle Rap application, assisted in launch and currently managing ongoing business growth.

Estimate and Delivery
We make and hit fee estimates based on the parameters you provide. If your work requirements change, we revise our estimates before continuing work.
Monthly Retainers
We provide all necessary legal work for a monthly retainer that can be adjusted based on your changing circumstances.

http://www.masurlaw.com
[email_address]
(212) 931-8220
Skype: MasurLaw

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MasurLaw Games and Mobile Apps

by MasurLaw on Jun 16, 2010

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