MasurLaw Advertising And Promotions

Provided legal due diligence for “ Deal or No Deal $10,000 Lucky Case Text-to-Win Promotion ” including drafting of Official Rules and state compliance work.
Advised on structuring of cross-platform social networking promotion “ Body Heat: Hottest Bod In The World Contest ” including the drafting of all supporting legal documents. Advised on product integrations in MTV’s The Jersey Shore.
Advised on interactive “clickable” Dockers commercial and promotion launched during 2010 Superbowl.

Evaluate promotional structure
Review advertising copy
Draft, revise and negotiate agency-client, sponsorship, promotion, celebrity endorsement, talent, music, licensing, production, and sales agreements
Prepare official rules and disclosures, terms and conditions
Counsel on privacy, publicity and data collection issues

The prospect of free, high-quality content on mobile phones excites most consumers, but no company can offer this without the evolution of a robust mobile advertising business.
For this to occur, mobile subscribers must get used to receiving commercial communications on their mobile phones. In the past, advertisers and big brands have achieved this goal primarily through promotions and sweepstakes. The mobile phone is the perfect medium for direct response marketing. Unfortunately, launching a promotion on mobile can be fraught with legal risks and hurdles.
The Mobile Sweepstakes Rules Map was created by MasurLaw as a policy initiative for the Mobile Entertainment Forum.
The map provides summaries of and showcases the disparities between state rules for implementing mobile sweepstakes.
The initiative is being expanded in scope to cover mobile advertising and promotions generally.

Estimate and Delivery
We make and hit fee estimates based on the parameters you provide. If your work requirements change, we revise our estimates before continuing work.
Monthly Retainers
We provide all necessary legal work for a monthly retainer that can be adjusted based on your changing circumstances.

http://www.masurlaw.com
[email_address]
(212) 931-8220
Skype: MasurLaw

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MasurLaw Advertising And Promotions

by MasurLaw on Jul 14, 2010

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MasurLaw Advertising And Promotions — Presentation Transcript