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The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
The ROI Challenge - Yes, Social Media Can Be Measured!
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The ROI Challenge - Yes, Social Media Can Be Measured!

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  • 1. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS
  • 2. CAN SOCIAL MEDIA BE //MEASURED? MASTERMINDS
  • 3. WHAT THE HECK ARE WE //MEASURING? MASTERMINDS
  • 4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
  • 5. //QUALITATIVE MASTERMINDS
  • 6. QUALITATIVE //QUANTITATIVE MASTERMINDS
  • 7. //ACTIVITY REACH ENGAGEMENT MASTERMINDS
  • 8. //ACTIVITY WHAT IT IS: • Number of outbound posts on all of your social media channels • Questions answered • Thanking people for sharing • Retweets of content MASTERMINDS
  • 9. //ACTIVITY MEASUREMENT: • Number of posts, replies broken down by channel • Number of unanswered posts, broken down by channel • Total numbers for the week • Benchmarking and monthly review MASTERMINDS
  • 10. // REACH WHAT IT IS: • Geographic/ Demographics of fans • Fans • Followers • Total audience reached through viral sharing MASTERMINDS
  • 11. //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  • 12. //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  • 13. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  • 14. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  • 15. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  • 16. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 17. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 18. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
  • 20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
  • 21. MASTERMINDS
  • 22. MASTERMINDS
  • 23. MASTERMINDS
  • 24. Detox Sunday Chatter Cooking Demonstration Taylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
  • 25. MASTERMINDS
  • 26. MASTERMINDS
  • 27. MASTERMINDS
  • 28. MASTERMINDS
  • 29. MASTERMINDS
  • 30. MASTERMINDS
  • 31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM) • Total # of posts broken down by channel • # of unanswered posts, broken down by channel • # of Fans/Followers by channel • Geographic breakdown of fans • Total reach of all messages shared • Overall buzz volume across social web • Sentiment • Key posts MASTERMINDS
  • 32. //QUALITATIVE MASTERMINDS
  • 33. //CUSTOMER SERVICE MASTERMINDS
  • 34. //CUSTOMER SERVICE MASTERMINDS
  • 35. //CUSTOMER SERVICE MASTERMINDS
  • 36. //CHANGING PERCEPTIONS MASTERMINDS
  • 37. //CHANGING ! PERCEPTIONS ! ! MASTERMINDS
  • 38. //CHANGING PERCEPTIONS MASTERMINDS
  • 39. //CHANGING PERCEPTIONS MASTERMINDS
  • 40. //QUALITATIVE MEASUREMENT MASTERMINDS
  • 41. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS

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