THE ROI CHALLENGE –
YES, SOCIAL MEDIA CAN BE MEASURED!
//

MASTERMINDS
CAN SOCIAL MEDIA BE

//MEASURED?

MASTERMINDS
WHAT THE HECK ARE WE

//MEASURING?

MASTERMINDS
//EXACTLY WHAT IS IT THAT WE’RE

TRYING TO ACCOMPLISH?
•	 Increased Brand Awareness
•	 Improved Customer Service
•	 Lead G...
//QUALITATIVE

MASTERMINDS
QUALITATIVE
//QUANTITATIVE
MASTERMINDS
//ACTIVITY

REACH
ENGAGEMENT
MASTERMINDS
//ACTIVITY
WHAT IT IS:

•	 Number of outbound posts on
	 all of your social media channels
•	 Questions answered
•	 Thanki...
//ACTIVITY
MEASUREMENT:

•	 Number of posts, replies
	 broken down by channel
•	 Number of unanswered posts,
	 broken down...
// REACH
WHAT IT IS:

•	 Geographic/
	 Demographics of fans
•	 Fans
•	 Followers
•	 Total audience reached
	 through viral...
//GEOGRAPHIC

BREAKDOWN OF FANS

MASTERMINDS
//DEMOGRAPHIC

BREAKDOWN OF FANS

MASTERMINDS
//REACH

MEASUREMENT:

•	 Actual Reach (On Facebook)

MASTERMINDS
//REACH

MEASUREMENT:

•	 Actual Reach (On Facebook)

MASTERMINDS
//REACH

MEASUREMENT:

•	 Actual Reach (On Facebook)

MASTERMINDS
//MEASURING

SOCIAL MEDIA
REACH ON TWITTER

MASTERMINDS
//MEASURING

SOCIAL MEDIA
REACH ON TWITTER

MASTERMINDS
//MEASURING

SOCIAL MEDIA
REACH ON TWITTER

MASTERMINDS
//ENGAGEMENT
WHAT IT IS:

•	 Brand mentions
•	 Sharing of content
•	 Video, Photo views
•	 Link clicks
•	 Comments receive...
//ENGAGEMENT
MEASUREMENT:

•	 Monitoring social media 			
	 across the web
•	 Utilize a dashboard

MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
Detox Sunday Chatter

Cooking Demonstration
Taylor Hicks Buzz
Brown wins
Gulf Coast Poker Tournament

MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
//WHAT YOUR WEEKLY

REPORT SHOULD
INCLUDE (AT A MINIMUM)

•	 Total # of posts broken down by channel
•	 # of unanswered po...
//QUALITATIVE

MASTERMINDS
//CUSTOMER

SERVICE

MASTERMINDS
//CUSTOMER

SERVICE

MASTERMINDS
//CUSTOMER

SERVICE

MASTERMINDS
//CHANGING

PERCEPTIONS
MASTERMINDS
//CHANGING

!

PERCEPTIONS

!

!
MASTERMINDS
//CHANGING

PERCEPTIONS

MASTERMINDS
//CHANGING

PERCEPTIONS

MASTERMINDS
//QUALITATIVE

MEASUREMENT
MASTERMINDS
THE ROI CHALLENGE –
YES, SOCIAL MEDIA CAN BE MEASURED!
//

MASTERMINDS
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The ROI Challenge - Yes, Social Media Can Be Measured!

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Transcript of "The ROI Challenge - Yes, Social Media Can Be Measured!"

  1. 1. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS
  2. 2. CAN SOCIAL MEDIA BE //MEASURED? MASTERMINDS
  3. 3. WHAT THE HECK ARE WE //MEASURING? MASTERMINDS
  4. 4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
  5. 5. //QUALITATIVE MASTERMINDS
  6. 6. QUALITATIVE //QUANTITATIVE MASTERMINDS
  7. 7. //ACTIVITY REACH ENGAGEMENT MASTERMINDS
  8. 8. //ACTIVITY WHAT IT IS: • Number of outbound posts on all of your social media channels • Questions answered • Thanking people for sharing • Retweets of content MASTERMINDS
  9. 9. //ACTIVITY MEASUREMENT: • Number of posts, replies broken down by channel • Number of unanswered posts, broken down by channel • Total numbers for the week • Benchmarking and monthly review MASTERMINDS
  10. 10. // REACH WHAT IT IS: • Geographic/ Demographics of fans • Fans • Followers • Total audience reached through viral sharing MASTERMINDS
  11. 11. //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  12. 12. //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  13. 13. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  14. 14. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  15. 15. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
  16. 16. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  17. 17. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  18. 18. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  19. 19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
  20. 20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
  21. 21. MASTERMINDS
  22. 22. MASTERMINDS
  23. 23. MASTERMINDS
  24. 24. Detox Sunday Chatter Cooking Demonstration Taylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
  25. 25. MASTERMINDS
  26. 26. MASTERMINDS
  27. 27. MASTERMINDS
  28. 28. MASTERMINDS
  29. 29. MASTERMINDS
  30. 30. MASTERMINDS
  31. 31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM) • Total # of posts broken down by channel • # of unanswered posts, broken down by channel • # of Fans/Followers by channel • Geographic breakdown of fans • Total reach of all messages shared • Overall buzz volume across social web • Sentiment • Key posts MASTERMINDS
  32. 32. //QUALITATIVE MASTERMINDS
  33. 33. //CUSTOMER SERVICE MASTERMINDS
  34. 34. //CUSTOMER SERVICE MASTERMINDS
  35. 35. //CUSTOMER SERVICE MASTERMINDS
  36. 36. //CHANGING PERCEPTIONS MASTERMINDS
  37. 37. //CHANGING ! PERCEPTIONS ! ! MASTERMINDS
  38. 38. //CHANGING PERCEPTIONS MASTERMINDS
  39. 39. //CHANGING PERCEPTIONS MASTERMINDS
  40. 40. //QUALITATIVE MEASUREMENT MASTERMINDS
  41. 41. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS
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