The Rise Of Social Gaming
Upcoming SlideShare
Loading in...5
×
 

The Rise Of Social Gaming

on

  • 368 views

 

Statistics

Views

Total Views
368
Views on SlideShare
368
Embed Views
0

Actions

Likes
2
Downloads
15
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Rise Of Social Gaming The Rise Of Social Gaming Presentation Transcript

  • //SOCIAL MEDIA AND ONLINE GAMING: The Rise of Social Gaming Speaker: Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
  • Social Media & Online Gaming: The Rise of Social Gaming
  • Once upon a time…. One Year Ago Source: Mashable, October 2011
  • Billions and Billions Casual Games + Social Network Source: Mashable, October 2011
  • Everybody plays games! Source: Mashable, October 2011
  • THAT WAS THEN, THIS IS NOW…
  • Social Gaming Snapshot Today •  Social Casino Games will reach $1.6 Billion this year •  Social Casino Games growing to $2.4 Billion in 2015 •  Social Casino Gaming revenue in the US alone hit 64.7 Million in July 2012 •  Social Gaming MAUs expected to hit 33.4% of all Social Games player by 2013 •  Slot players outspend Table Game Players 3.5X1 •  Slot player ARPPU is almost $20 higher than Social Poker ARPPU (June/July 2012) •  The Social Casino audience has doubled since 2010 Superdata “Social Game Metrics” study, August 2012
  • Slot games are big on Facebook Facebook Daily Active Users Slingo by Zynga – 2.9m Slotomania by Caesars – 2.1m DoubleDown Casino by IGT – 1.5m Games By GSN Game Show Network – 1.3m Lucky Slots by Blue Shell Games – 840,000 Source: AppData.com (as of 9/19/12)
  • Social Gaming Vs. Online Gambling •  More than 235M MAU’s playing Facebook games* •  The social gaming market is expected to grow to $5B by 2015** •  There are 53.4M people gambling online worldwide*** Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12 **Business Insider ,4/11; ***Superdata, 8/12
  • The Rise Of Social Gaming… •  Players demand –  A meta-game –  Social experiences - they can play with their friends –  More casual, less threatening environments to play
  • The Future •  Online gambling will fundamentally change to reach the larger audience •  Sites will become more like social gaming sites with wagering… or social gaming sites will become gambling sites •  Gambling sites will no longer be narrowly focused
  • Current Online Gambling Sites
  • Popular Social Game Sites
  • Online Gambling vs. Social Gaming Inviting Off-putting Simple Complex Social Solitary Friendly Unfriendly Easy Hard Unthreatening Threatening Fun Not Fun
  • Online Gambling Becomes Social
  • Summary •  Online gambling will become more like social gaming •  The rapid growth of online casino games can’t be ignored, by 2015 they will represent 50% of social gaming revenue
  • Questions?
  • Questions? Charles Harper, Vice President of Business Development, DoubleDown Interactive / IGT