//SOCIAL

MEDIA AND ONLINE GAMING:

The Rise of Social Gaming

Speaker: Charles Harper

Vice President of Business Develop...
Social Media & Online Gaming:
The Rise of Social Gaming
Once upon a time…. One Year Ago

Source: Mashable, October 2011
Billions and Billions

Casual Games + Social Network

Source: Mashable, October 2011
Everybody plays games!

Source: Mashable, October 2011
THAT WAS THEN,
THIS IS NOW…
Social Gaming Snapshot Today
•  Social Casino Games will reach $1.6 Billion this year
•  Social Casino Games growing to $2...
Slot games are big on Facebook
Facebook Daily Active Users
Slingo by Zynga – 2.9m
Slotomania by Caesars – 2.1m
DoubleDown ...
Social Gaming Vs. Online Gambling

•  More than 235M MAU’s playing Facebook
games*
•  The social gaming market is expected...
The Rise Of Social Gaming…
•  Players demand
–  A meta-game
–  Social experiences - they can play with their
friends
–  Mo...
The Future
•  Online gambling will fundamentally change
to reach the larger audience
•  Sites will become more like social...
Current Online Gambling Sites
Popular Social Game Sites
Online Gambling vs. Social Gaming
Inviting

Off-putting

Simple

Complex

Social

Solitary

Friendly

Unfriendly

Easy

Ha...
Online Gambling Becomes Social
Summary
•  Online gambling will become more like
social gaming
•  The rapid growth of online casino games
can’t be ignored...
Questions?
Questions?
Charles Harper,
Vice President of Business Development,
DoubleDown Interactive / IGT
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The Rise Of Social Gaming

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The Rise Of Social Gaming

  1. 1. //SOCIAL MEDIA AND ONLINE GAMING: The Rise of Social Gaming Speaker: Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
  2. 2. Social Media & Online Gaming: The Rise of Social Gaming
  3. 3. Once upon a time…. One Year Ago Source: Mashable, October 2011
  4. 4. Billions and Billions Casual Games + Social Network Source: Mashable, October 2011
  5. 5. Everybody plays games! Source: Mashable, October 2011
  6. 6. THAT WAS THEN, THIS IS NOW…
  7. 7. Social Gaming Snapshot Today •  Social Casino Games will reach $1.6 Billion this year •  Social Casino Games growing to $2.4 Billion in 2015 •  Social Casino Gaming revenue in the US alone hit 64.7 Million in July 2012 •  Social Gaming MAUs expected to hit 33.4% of all Social Games player by 2013 •  Slot players outspend Table Game Players 3.5X1 •  Slot player ARPPU is almost $20 higher than Social Poker ARPPU (June/July 2012) •  The Social Casino audience has doubled since 2010 Superdata “Social Game Metrics” study, August 2012
  8. 8. Slot games are big on Facebook Facebook Daily Active Users Slingo by Zynga – 2.9m Slotomania by Caesars – 2.1m DoubleDown Casino by IGT – 1.5m Games By GSN Game Show Network – 1.3m Lucky Slots by Blue Shell Games – 840,000 Source: AppData.com (as of 9/19/12)
  9. 9. Social Gaming Vs. Online Gambling •  More than 235M MAU’s playing Facebook games* •  The social gaming market is expected to grow to $5B by 2015** •  There are 53.4M people gambling online worldwide*** Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12 **Business Insider ,4/11; ***Superdata, 8/12
  10. 10. The Rise Of Social Gaming… •  Players demand –  A meta-game –  Social experiences - they can play with their friends –  More casual, less threatening environments to play
  11. 11. The Future •  Online gambling will fundamentally change to reach the larger audience •  Sites will become more like social gaming sites with wagering… or social gaming sites will become gambling sites •  Gambling sites will no longer be narrowly focused
  12. 12. Current Online Gambling Sites
  13. 13. Popular Social Game Sites
  14. 14. Online Gambling vs. Social Gaming Inviting Off-putting Simple Complex Social Solitary Friendly Unfriendly Easy Hard Unthreatening Threatening Fun Not Fun
  15. 15. Online Gambling Becomes Social
  16. 16. Summary •  Online gambling will become more like social gaming •  The rapid growth of online casino games can’t be ignored, by 2015 they will represent 50% of social gaming revenue
  17. 17. Questions?
  18. 18. Questions? Charles Harper, Vice President of Business Development, DoubleDown Interactive / IGT
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