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Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
Social Media Measurement - The Most Valuable Metrics
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Social Media Measurement - The Most Valuable Metrics

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  • 1. // SOCIAL MEDIA MEASUREMENT The Most Valuable Metrics MASTERMINDS
  • 2. // WHAT A MONTHLY REPORT SHOULD INCLUDE: • Size of Your Databases • Who’s Talking About You • Engagement Level • Total Reach • Total Impressions • Unique Email Opt-ins Collected • Unique Players Club Numbers Collected MASTERMINDS
  • 3. //SIZE OF YOUR DATABASES • Likes • Followers • Subscribers MASTERMINDS
  • 4. // WHO’S TALKING ABOUT YOU • Talking About This • The number of unique individuals who have created a story about your Facebook Page • Types of stories include: • Liking your Facebook Page • Liking, commenting on, or sharing a post from your Facebook Page • Answering a question you asked on your Page • Responding to an event you posted on your Page • Mentioning your Page within their own posts • Tagging your Page in an uploaded picture • Checking in to or recommending your Facebook Place MASTERMINDS
  • 5. // WHO’S TALKING ABOUT YOU • Talking About This • The number of unique individuals who have created a story about your Facebook Page • Types of stories include: • Liking your Facebook Page • Liking, commenting on, or sharing a post from your Facebook Page • Answering a question you asked on your Page • Responding to an event you posted on your Page • Mentioning your Page within their own posts • Tagging your Page in an uploaded picture • Checking in to or recommending your Facebook Place MASTERMINDS
  • 6. // WHO’S TALKING ABOUT YOU • Twitter • Retweets • @Mentions • Pinterest • Repins • Google + • +1s • Shares MASTERMINDS
  • 7. ENGAGEMENT LEVEL • Shows the overall health of your Facebook page • Average engagement level among casinos is between 4-6% MASTERMINDS
  • 8. ENGAGEMENT LEVEL • Shows the overall health of your Facebook page • Average engagement level among casinos is between 4-6% MASTERMINDS
  • 9. ENGAGEMENT LEVEL • Shows the overall health of your Facebook page • Average engagement level among casinos is between 4-6% # of people “Talking About This” ÷ # of Likes on your page = Engagement Level MASTERMINDS
  • 10. ENGAGEMENT LEVEL • Where to find it • Engagement Level = 24% MASTERMINDS
  • 11. ENGAGEMENT LEVEL Property Likes Talking About This Engagement Level Spa Resort Casino 14,854 3,626 24% Pechanga Resort & Casino 194,108 4,670 2% Cosmopolitan 110,962 10,554 10% MASTERMINDS
  • 12. TOTAL REACH AND IMPRESSIONS MASTERMINDS
  • 13. TOTAL REACH AND IMPRESSIONS • Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories). • Total Impressions: The total number of times your content was viewed by Facebook users. MASTERMINDS
  • 14. TOTAL REACH AND IMPRESSIONS • Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories). • Total Impressions: The total number of times your content was viewed by Facebook users. MASTERMINDS
  • 15. TOTAL REACH AND IMPRESSIONS • Facebook MASTERMINDS
  • 16. TOTAL REACH AND IMPRESSIONS • Other social networks MASTERMINDS
  • 17. // EMAIL OPT-INS AND PLAYERS CLUB NUMBERS • Collected through promotions • Find out who your fans and followers are and what they’re worth MASTERMINDS
  • 18. //AVERAGE VALUE OF A FOLLOWER ON YOUR SOCIAL MEDIA CHANNELS MASTERMINDS
  • 19. //QUESTIONS? MASTERMINDS
  • 20. // SOCIAL MEDIA MEASUREMENT The Most Valuable Metrics MASTERMINDS

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