// SOCIAL

MEDIA MANAGERS:

WHY YOU NEED ONE & HOW TO FIND ONE

MASTERMINDS
GROWING SOCIAL MEDIA SPEND
Will remain unchanged

5%
39%

Somewhat more resources

Substantially more resources

57%

Sour...
INVESTMENTS IN SOCIAL SPENDING
57%

48%
39%

38%
25%
16%

Hiring full-time
employees

Services
provided
by partners

Creat...
SOCIAL MEDIA MANAGER

MASTERMINDS
SOCIAL MEDIA MANAGERS

MASTERMINDS
JOB TITLES
• Community Director
• Community Manager
• Social Media Manager
• Social Media Strategist
• Engagement Manager
...
FUNCTIONS
Community Management – listen, respond and converse
Strategy – effectively integrate social into marketing plans...
KNOW THE MEDIUMS

MASTERMINDS
KNOW THE PROPERTY MARKETING
STRATEGY & BRAND

MASTERMINDS
EXTENSIVE PROPERTY KNOWLEDGE

MASTERMINDS
CUSTOMER-SERVICE ORIENTED

MASTERMINDS
INTERACTIVE SKILLS

MASTERMINDS
CREATIVE

MASTERMINDS
PROACTIVE

MASTERMINDS
TIME

MASTERMINDS
LET’S TALK

Jeff LaFrance

Director of Marketing Events
FIREKEEPERS CASINO

Noah Besheer

Interactive Media Specialist
LUM...
// SOCIAL

MEDIA MANAGERS:

WHY YOU NEED ONE & HOW TO FIND ONE

MASTERMINDS
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Social Media Managers - Why You Need One & How to Find One

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Social Media Managers - Why You Need One & How to Find One

  1. 1. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
  2. 2. GROWING SOCIAL MEDIA SPEND Will remain unchanged 5% 39% Somewhat more resources Substantially more resources 57% Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  3. 3. INVESTMENTS IN SOCIAL SPENDING 57% 48% 39% 38% 25% 16% Hiring full-time employees Services provided by partners Creating more content Media buyers 14% Consulting/other IT Systems/ Hiring contractors, professional partnerships freelancers, services or part-time employees Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  4. 4. SOCIAL MEDIA MANAGER MASTERMINDS
  5. 5. SOCIAL MEDIA MANAGERS MASTERMINDS
  6. 6. JOB TITLES • Community Director • Community Manager • Social Media Manager • Social Media Strategist • Engagement Manager • Content Strategist • Social Marketing Manager • Conversation Manager • Analytics Manager • Integrated Media Manager • Application Developer MASTERMINDS
  7. 7. FUNCTIONS Community Management – listen, respond and converse Strategy – effectively integrate social into marketing plans Content Development – create relevant and interesting content Measurement – set and measure KPIs MASTERMINDS
  8. 8. KNOW THE MEDIUMS MASTERMINDS
  9. 9. KNOW THE PROPERTY MARKETING STRATEGY & BRAND MASTERMINDS
  10. 10. EXTENSIVE PROPERTY KNOWLEDGE MASTERMINDS
  11. 11. CUSTOMER-SERVICE ORIENTED MASTERMINDS
  12. 12. INTERACTIVE SKILLS MASTERMINDS
  13. 13. CREATIVE MASTERMINDS
  14. 14. PROACTIVE MASTERMINDS
  15. 15. TIME MASTERMINDS
  16. 16. LET’S TALK Jeff LaFrance Director of Marketing Events FIREKEEPERS CASINO Noah Besheer Interactive Media Specialist LUMIÈRE PLACE & RIVER CITY CASINOS Andrea Janssen Social Media Manager MASTERMINDS MASTERMINDS
  17. 17. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
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